As long as major football events such as the world cup take place, the first reaction is that television is about to be cut off. That's what's been going on for so many years, but unlike the 2026 world cup, television is going to change。
People would have expected the world cup to lower the price of television, but it would have pushed the price up. According to industry data from the specialized agency runto, the tv ldc panel has started to increase prices all the way up, in march, and in april, large-scale tv panels are still rising, and in may there will be no drops。
Many people are waiting and feel that the closer to the world cup, the cheaper it is. Never again this year. All the big tv brands were hoarded up early, and everybody started buying tv early, and the big screens, 65, 75, 85, were sold especially well. This, together with the increasing prices of television's most expensive core parts, makes it impossible for the market to reduce prices on a large scale, which will only grow stronger。
The panels are up, the tv prices are up
The publicly available industry data in the country made it clear that the price of all the specifications of the television ccd panels increased in march. The small and medium size increases by one united states dollar, and the medium and large size increases by two to three united states dollars. Don't look at the modest increase in singles. The key is that the whole industry does not lower prices, but instead opens the way to higher prices。
Don't worry about how expensive the tv is, but it's no longer cheaper than it used to be. The cost of making a panel is higher, the cost of making a television is higher, the brand is less profitable, and it is natural that the price is not reduced at any cost。
And april's not getting any better, 32 to 50 inches of panel prices, 55 inches of a cutter, 65, 75, 85 inches of big screens that you've bought, and two inches of one. It's just that these sizes sell best, and the impact of price increases is felt by ordinary people。
The world cup is an anomaly. It's hardly realistic to wait for a big drop
On the occasion of the world cup in the past year, major brands of television were put on sale, and this year the reverse was complete. The reason for this is simple: the brand knew that the world cup would lead to the purchase of television, the pre-positioning of stocks and the setting of marketing channels. And now that everyone likes to buy big-screen television, market demand and supply are slowly strained。
Few people now buy tvs, and they start with 65 inches, 75 inches, even bigger. Everyone's got big screens, and it's natural that the merchants don't have to take the initiative to cut prices and make room for small profits. The number of buyers and the cost of production have not been reduced, and there is no reason why television prices should go down。
The industry also predicts that the monthly panel prices will be consistent with april, with no immediate price reductions or short-term reversals. This was not a temporary price hike, but a complete reversal in the direction of the market, with prices falling in a short period of time。
There's a discount, but don't be too cheap
There's no need to panic, there's still a variety of preferential activities on tv. The benefits of platform coupons, time-bound killings, branding activities, and door-to-door stock-taking have always been available. There are concessions, but this does not mean that the price of television will continue to decline。
The price increases are now set, and the net-wide discounts will be reduced, and subsequent concessions will mostly target specific types of machines, and it will be harder and harder for hot screens to find low prices。
The price increase was mainly for the lcd panel, which, like leds, qleds, mini leds, all these common television models are affected. Oled, although it has not increased prices for the time being, is in the market for electricity, and prices for one product have increased, and prices for other items are difficult to move down。
In general, the 2026 world cup, unlike you think, not only does it fail to bring down the price of television, but it also makes it easier for tv to say goodbye to the low-price era, where prices have stabilized and even increased slightly。
To give you a practical suggestion: you don't have to keep dying for the lowest price. If there were long-time television, don't wait until the world cup draws near, it is likely that the price will go up quietly and be in vain。
