Walking into most communities and the kendji gate on the outskirts of the city, it goes against the rules: saturated red soft-skinned seats with coloured paths, always seen as stained tabletops, with cold and grey metal table legs, piled in one place with several colors and untransmitted materials. The side of the plate is naked outside, there is no sealing, the rough face is visible, and the labeled industrial wind is completely reduced to a random mass of cheap material, far from the look of an early and well-regulated shop。
The key nodes of the landslide began in 2016 with the separation of china and the united states. After the split, the united states only charged a branding authorization fee and no longer interfered with regulatory controls such as space design, soft-dressing, etc. In domestic stores. Even if the cost of the renovation is strictly controlled, the headquarters will finalize the colouring programme, with tables and chairs and hardware being replaced by various factories, but all packages will be procured to avoid confusion from the source. After losing the constraints of the global design system, china’s multi-hundred-hundred-hundred-hundred-hundred-hundred-hundred-hundred-hundred-hundred-year-old china has focused its development efforts on deep-seated shops, with a fundamental shift in the logic of renovation control。
The brand is no longer mandatory for selected furniture packages and only single purchase lists are opened. In order to reduce the cost of opening a shop, each of the parties selects the lowest-priced free combination of individual items on the list, and the mix of red chairs, rags, and grey iron stubs flourish. The trader chooses to use the colored desktop to play dirty, but so-called dirty, it's never clean. Budgetary constraints are certainly a reason for the deterioration of the quality of the environment, but a comfortable environment is never necessarily a repository of advanced materials, even with the simplest materials, and a little more effort in colour, quality, darkness, space organization can still create a comfortable environment if designed with a little more effort。
In the end, it was never the objective problem of the lack of funds for renovations, but the subjective question of whether the brand was built in space. It is natural for customers to consider whether the brands are equally thick in the production of food products and in the control of their products, and to ask questions about the food quality. Added to the new, market-based burgers, the fast-food chain is constantly optimizing the inside of the shop, and in contrast to the price, the schematic panels of a large number of ordinary stores in kendji have been amplified indefinitely。
In the long run, consumer aesthetics in the sink market have continued to escalate, with demands on the food environment rising. The current mess at kendrick's store is the choice of a brand that abandons chain design and controls, singles out the speed of expansion, and also reflects the lack of improvement in kentucky's chinese management, misusing cheap pieces as simple industrial designs. If the unbridled patchwork continues, the brand image accumulated over decades will only be eroded, and it is inevitable that brand positioning will continue to decline。
