On december 6th, poo-chicken news network officially inaugurated the media center in quixuan county, marking the beginning of a search in quixuan countyMedia integrationNew steps towards the development and realization of traditional media and emerging media chorus for the countyPublic informationWork is well developed into stronger dynamics. The city council standing committee, the minister for information, and the secretary-general of the district of wu yongcheng and chu county, do changsheng, presented the name of the media centre for integration。
The newly established centre for integration of media, based on the national standards for media integration at the county level, is based on the technical platform of the provincial radio network company, “qin yung yun”, which integrates traditional media, such as television, radio, website, mobile phone clients, and emerging media resources, as well as internal, outreach, internet publicity, etc., through a “one collection, multiple generation, multiple distribution, multi-level expansion, multi-channel integration and multi-platform interaction” platform. The platform is a complete barrier to the integration of traditional and new media, allowing for the dissemination of television, radio, website, twitter, microblogging, loudspeaker, ap, etc., through a “three-screened” and cross-text distribution system. It has truly served a powerful and wide-ranging purpose and has further enhanced the dissemination of media resources at the county level。
At present, the centre for media integration in the county has established three new functional areas, namely, the media production and movement control centre, the central kitchen, and the media assistant, the “kinlong vision cloud”, which provide for interfacing between the central kitchen, the media assistant, and the editorial system. At the same time, the district integration media centre, which adheres to the principle of “mobile priority”, has launched the “app” mobile phone, based on the “news + government + service”, has implanted the headlines of the county, has been taught to the powerful, has developed new media messages, mobile phones tv, events and live meetings, has opened up public services such as government, livelihood, social security, new agro-union, and public pension queries, and has made it possible to share connections and resources between media platforms in the province and the central kitchen of the county media centre。
The functioning county integration media centre will be firmly guided by sound public opinion, will further improve institutional mechanisms, will strengthen the capacity-building of professionals in the field of media integration, will focus on the reform and development of the county as a whole, will provide a good story on the county, will be well publicized internally and externally, and will strive to achieve a “resource integration, content compatibility, advocacy and integration of interests”, will create a strong public opinion atmosphere for high-quality economic and social development throughout the county and will expand the visibility and influence of the beautiful and harmonious districts of the new era. (jianyoung zhang)
