Although there was a 100 per cent increase in sales in april and a return to the top 10 on the sales list, not all of beijing’s modern scores were happy to get out of poverty. Of its many models, sonata sells less than a thousand a month, with the first four months selling just over 2,400 vehicles, and, as an important product of modern beijing’s counterattacks in 2017, the total new rena sells only 1417 vehicles, with the total new rena sold at 3,865 for the first four months of the year, averaging less than 1,000 vehicles per month。
In order to emerge from the development dilemma in 2017, at the chengdu exhibition in 2017, beijing modernly introduced the slogan “return to the pay side”. A month later, the slogan was put into action. In september of that year, the sale price range was only $499 million - $7. 39 million. Although beijing’s modern nuevo reina had announced a pre-sale price of $50,000 during the chengdu car fair, a “simply rough” entry into the 40,000-dollar price range, such as this, nevertheless shocked the scene。
The sale price for the new rena has been significantly reduced relative to the previous generation. In development history, on 23 august 2010, the modern vernarina in beijing officially landed on the chinese market, with a listing of seven models at a sales price of $7. 39-10. 69 million, and in march 2014, the new rena was officially on the market, with a total of nine new models, with the price range remaining unchanged at $7. 39-10. 69 million. Three years later, the lowest prices for the first two renas became the highest prices for the whole new rena。
In beijing's modern calculations, the new rena is mainly aimed at young users on three or four lines. “consumer demand levels vary, and there are many people in china who need to upgrade their way of travel.” at that time, u chowtao, deputy minister of commerce, was the deputy general manager of modern beijing. In the light of recent trends, rena's a0 subdivision market holdings are shrinking. In 2016, however, rena, which ranks fifth on the a0 roll, still sells more than 10,000 vehicles a month。
After the brand-new rena came on the market, the product performed badly. In the period following the listing, the new rena also rose to a monthly sale of more than 8,000 vehicles, but after 2018, there was a “crawling fall”. According to the data, none of them was sold more than 1,000 in february and march of this year. This is beyond the modern expectations of beijing. “at least at the same rate as before, it was expected that the price would have gone down at that time。
Some consumers suggest that, in addition to changing appearances, lower prices are replaced by severe reductions in terms of body size and power, and combined product power is less than that of old rena. This is also seen by some practitioners as an urgent step towards reversing the defeat of beijing in the past year. It is also evident that journalists visit relevant forums and that many of the car owners complain about new reina's problems and the old money。
Economic watch journalists have also seen a number of recent car owners who have expressed a desire to order a new rena, but have been late for several months to obtain a successful bill. In response, journalists have called a number of modern 4s shops in beijing to learn that the new rena has not had a cut-off plan for several months and that new cars will arrive this month. One salesman indicated that he currently had only two new rinas at the beijing modern 4s。
Why is it only eight months since the new product was listed without a production plan? It has been analysed that the narrowness of profit margins and the frequency of product quality problems have led to slow or unsolved production. At the same time, it has been reported that, as a result of the listing of other new modern vehicles in beijing, the focus of production has been adjusted to the supply of new products that are more profitable, such as the small suv encino that was recently listed. As can be seen, the transformation of the product structure continues at an accelerated pace in order to achieve the reversal of beijing's 2018。
In fact, at the chengdu show last year, modern beijing began to break the red line of the current price pattern, when the prices of the three new cars launched at the beijing modern site were significantly lower than they had been before, with the prices of the new sonata and xinx25 on the spot being reduced by 15,000 yuan compared to the original guide price, and the pre-sale prices of the new rena from 50,000 to 80,000 yuan having been substantially adjusted. Paradoxically, however, ix25 fell by 15. 9 per cent in terms of sales during the first four months of the year, while sonata fell by 43. 3 per cent。
In beijing, sales declined at the end of 2016 in modern times, and in the first half of 2017, there were repeated instances of the same amount of monthly sales compared to the same amount. After the second half of the year, the situation gradually improved and sales recovered. Modern sales in beijing stood at 820,000 in 2017, almost 30 per cent lower than in 2016. In 2018, the modern beijing target of 900,000 vehicles was set. This is considered to be a typical move in beijing to move away from sales-based theory。
In fact, not only is beijing modern, but there have been a number of previous attempts to enter autonomous brands through low-cost schemes, all of which have failed. For example, the early r30 r30, launched in 2014, is $399-49. 9 million lower than chire qq and changan ben, at the same level, but the car model is a poor final sell, choosing low mediation in 2017。
