On 8 march, the feeding and feeding management (china) holdings ltd. (hereinafter referred to as “the feeding group”) issued a profit-making early warning announcement that the company was expected to earn $4. 8 billion in 2024, with a net loss of between $390 million and $410 million。
In response to the reasons for the change in performance, lg indicated that it included, inter alia, increased competition in the market and weak consumer consumption, which resulted in a decline in corporate brand sales and losses in middle- and high-end brands. In addition, the company lost approximately $260 million as a result of closure and impairment。
It is understood that, in the face of fluctuations in the consumer market, the grain group has taken the initiative to pursue structural reforms to narrow the losses in the second half of 2024 by closing down inefficient shops, strengthening membership systems and innovative business models. According to the bulletin, the company lost $149 million in the second half of 2024 over the first half of the year. By the end of 2024, the funds available to companies amounted to $955 million, with a net annual operating cash flow of $717 million。
With regard to the ecological construction of its members, the number and sales of its members have steadily increased。
According to the data, in 2024, companies sold 2 million cards throughout the year, an increase of 1. 3 million over 2023, and the average annual consumption per member of the cards amounted to $488, or 1. 5 times the average member. At the same time, in 2024, 5. 03 million new members were added to the company, and at the end of the year the cumulative total of members reached 42 million, increasing their consumption to 3. 33 times per year。
It is worth noting that the main name of the nursing group is breastfeeding, which is a multi-dimensional breakthrough that highlights the resilience of its operations. After removing the loss of closed shops and impairments, the profits of nursing the country's stores were $9. 05 million in 2024. Out of this, there was a reverse growth in out-sale operations, which rose from 5. 1 million singles in 2023 to 7. 6 million singles in 2024, while out-sale operations achieved an operating income of $340 million, an increase of 21 per cent over the same period。
In an interview with a journalist, zhang jun hao, a partner of the société supérieure public relations consulting ltd. Of fukuzhou, said: “the increase in revenue from the export business reflects the effectiveness of market expansion in the field of nursing, as well as its efforts to enhance customer experience and meet diversified consumer demand. In the future, as markets change and consumer needs become more diversified, the brand will need to continue to strengthen the construction and optimization of out-sale operations in order to better meet consumer needs and achieve sustained and robust growth.”
According to data provided to journalists by the responsible members of the nursing group, in 2024 the nursing strategy continued with the opening of 65 new businesses, most of which have a daily rate of over three times. At the same time, the company has completed the renovation of 47 stores, which has led to a significant improvement in sales performance。
It is known that the nursing group's brand “snapping up” has shown an upward trend in both unit prices and average daily traffic since the end of last september and february。
“in order to meet consumer demand, the company has been insisting on the monthly roll-out of new pots in september 2023, improving the quality of food items and expanding alcohol and water products.” the head of the relevant brands of the breastfeeding group said that, at the same time, a joint branding scheme had been signed, which would create a culture of business with diversified activities。
In the context of the 2025 development plan, the founder and chairman of the breastfeeding group, gwangkwan, indicated that the company would pursue development strategies and strategies that were “quality” and not “quantitative”. In addition to this, companies will focus more on internal management and work more firmly on the details of internal operations. Li jing
