As consumer demand rises, domestic luxury goods represented by lvs grow in loyalty, and luxury goods have been transformed from exclusive consumer goods previously owned by a few elites into mass consumer goods for the middle class. In contrast to the sharp rise in sales performance, after-sale services for luxury goods are even, which is not in line with the brand image of these large brands. Domestic consumers experience the purchase of luxury goods in a way that is expensive but difficult to enjoy。
Man's bag turned on glue twice
A few days ago, liu spent rmb 11,600 to buy a lv bag in macao, and soon after the new one was found to have a gel opening near the zipper. Xiao liu then went to lui weiden changlong square in shanghai to replace his merchandise. The shop manager told him that in such cases the bag could only be reducted and could not be replaced. Two months later, liu spoke to the lv store in guangzhou about the package and finally the same type of new bag was replaced at the lv store in shanghai。
Only five days later, the new bag appeared in the same position. On the following day, liu again found the lv haihai shop in shanghai, and the manager of the shop indicated that liu could be replaced with a different type of package, provided that liu could not claim that the package was defective in design。
In response, the press contacted the head of the media in the china district of louis vuitton, who, after checking the cargo exchange records, told the press that “we sold the package very well, so much, that only this guest was exposed to such a situation, and that he encountered the same situation twice, which should be the client's own problem”. However, according to the manager of a lv shop, this package also has other customers who have experienced adhesion, which, although not much, is by no means the “only one”。
According to publicly available information, the quality of lv has been questioned for the first time in the country. As early as 2008, the lv hangzhou shop was shut down for more than 10 days because of the lack of a backpack, and the zhejiang provincial chamber of commerce and industry issued a penalty decision to lui weiden (china) commercial sales limited, ordering it to correct the deadline, confiscate $298. 6 million of illegal proceeds and impose a penalty of $4. 625 million。
Luxury brand service boards
Data show that 65 per cent of the total european luxury market consumption from june 2010 to date is chinese. Growing chinese consumers want after-sales services in china comparable to those in the european and american markets, even for products purchased abroad. Thus, the establishment of after-sales services in the chinese market and the corresponding upgrading of the quality of services are particularly important for the provision of services for various products purchased by chinese consumers — not just those purchased in the interior。
Even for the louis vuitton group, the head of the front-line brand, this has yet to be advanced. The head of the media in the lv china region mentioned to journalists that, like mr. Liu's purchase of products in macao, the mainland was unable to find its consumption records directly。
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