Foreword
Why is the price and taste so different
Two-litre fantas, six-two in a barrel, more than a day's drink; but domestic sodas, like 330 ml of the arctic ocean, cost seven bucks a bottle, almost twice the price of the same capacity
The price is so bad that many people say, "you can't afford to buy a bottle of domestic soda!" people wonder, why is it so expensive? Is it an idea of love, or is there something hidden
Why is it so expensive
The price of this domestic soda has been unprecedented, especially in recent years, especially in the case of a comparison foreign soda。
A few days ago, some netizens went to the supermarket and filmed a video, all over the network at once: on the shelf, two litres of fantas sold only $6. 2 while in the arctic ocean next to 330 ml, the price was set at $7。
And look at the ice peaks in sian, raising 460 ml of orange-flavored soda to 4. 5 dollars in 2024, prompting local elders to complain. People say, "drinking ice peaks for decades, it's getting worse."
It is even more surprising that these 4. 5-dollar ice peaks have to be accompanied by a “triple qin package” in order to be considered fair. Without the cooperation of a meat trap and a cool skin, the outsiders would not have paid for them – after all, spending four dollars to drink 660 ml of honey ice-cream lemonade, which is both dry and cool, at a very high price。
Not only are these brands of domestic soda in the arctic ocean, ice peaks, but other domestic sodas face similar problems. Prices have soared, but sales have not increased, but they have been squeezed by foreign steam and cheap milk tea。
It was said that domestic soda was expensive mainly because of emotional factors, brands like the arctic ocean and ice peaks, which carried the childhood memory of generations and for which everyone was willing to pay。
It's clear to the people that it's okay to pay for that memory once in a while, but it's so expensive every day. Especially now that consumption has become more sophisticated, money can buy a bucket of fantas, and who's willing to buy that little bottle of domestic soda
The truth
In fact, a lot of people don't understand how expensive the domestic soda is. It's not just that. The most important issue is that it is too costly to imagine。
In terms of packaging, the domestic soda has lost a lot of money in the bottle. The domestic sodas that we drink, like the arctic ocean, ice peaks, tend to be packed in glass bottles, which everyone thinks are old-fashioned and tasted like they were when we were kids, but very few people know that the money spent behind the glass bottles is real silver。
The glass bottles are different from those of pet plastics used in foreign soda, which are thrown as soon as they are used, conveniently and conveniently, but which have to be recycled, cleaned, disinfected, re-filled and delivered to the store。
In addition to these, the cost of aluminium cans commonly used in domestic sodas is alarmingly high, with the price of individual cans exceeding 80 cents, while the cost of coca-cola pet bottles is only 2 or 30 cents。
This time, the gap in packaging has become apparent, with foreign-owned sodas holding at a price of between $3 and $3. 5 and making a profit, all on low-priced pet bottles; but domestic-made sodas are so tight that they can't be sold cheaply and expensively, otherwise they can't stop cost pressures。
Further talk about marketing and the cost of formulas also exacerbates the problem of domestic sodas, which may also contain health risks. Many domestic sodas, in addition to the costs of packaging and supply chains, also incur considerable marketing expenses。
Many brands spend money asking stars to speak, advertise, or associate with popular ip, to get millions for a single design and tens of millions for a year of marketing investment. Ultimately, these costs are passed on to each bottle of soda, which leads to higher prices。
It's even more painful, whether it's a three-dollar fanta, a seven-dollar arctic ocean, or a four-dollar honey-icing lemonade, the key ingredients are essentially curry。
This sweetener can only be metabolized through the liver, and insulin cannot be treated at all, with chronic over-ingestion, which is a health hazard. Some people think it's fun to drink soda, and it's okay to drink it once in a while, but the data doesn't lie:
In 2023, sales of carbonate beverages in china exceeded rmb 120 billion, with more than 70 per cent of young people drinking each week. However, more than 200 million people have been affected by diabetes, 22. 6 per cent of whom are young people between the ages of 18 and 49, but less than 40 per cent actually know the disease。
Many do not know that most people can be reversed if they are in the pre-diabetes phase or within a year or two. Unfortunately, because too little is known, many do not realize that their blood sugar has exceeded the standard before complications occur, and the result is a missed opportunity to reverse, and may even face serious complications such as amputations and blindness。
That means that every bottle of soda that we drink with a cougar can turn into a “health invisible bomb” hidden around us, whether it's a domestic or a foreign brand, at risk。
It's homemade
In fact, in the past two years, many domestic brands have noticed this, slowly beginning to adjust their thinking, trying to break the “high price but poor quality” dilemma。
In fact, many brands are starting to throw away bottles and switch to pet plastic bottles, mainly to reduce packaging costs. Ice peaks, for example, have already launched the version of the pet bottled, and prices have been adjusted to make it easier。
There are also brands that come together to buy plastic particles in bulk, save tens of millions of dollars a year and then slowly lower prices. In addition, with regard to health, more and more domestic sodas are now producing sugar-free versions, reducing the use of lusamel and responding to health concerns. After all, the market share of sugar-free beverages has already surpassed 35 per cent and will certainly continue to expand in the future, and sooner or later the market will be on the beach if it is not quickly transformed。
There are some brands that find different ways of breaking out. Major kilns, for example, have evolved from a regional brand to a national brand by optimizing supply chains, adjusting price strategies, and even capital forces, with revenues exceeding $5 billion in 2024, with net profitability well above industry averages。
Moreover, the arctic ocean has also begun to explore markets in south-east asia, trying to take the country’s path and expand the international landscape; many brands have cut off half of the advertising bill, spending the money saved on improving production lines and improving the quality of products, resulting in an increase in capacity utilization from 50 to 80 per cent, as well as savings in labour and electricity costs, so that prices can naturally fall。
But it's a long way to get the domestic soda out. Today, people are becoming more rational about their consumption and are no longer paying blindly, but concerned about “good prices, too hard quality, and healthy”。
There is still hope that domestic soda will truly contain costs, improve packaging and supply chains, reduce the use of lusoline, and produce more healthy, drinkable and affordable products, and no longer bind consumers with affection。
To sum up, two litres of fanta sold at $62,000, while domestic soda was sold at $7, which was not simply a “cigarette premium”, but involved variations in costs, size, supply chains, etc。
Fortunately, an increasing number of domestic sodas are already aware of the problem and are slowly beginning to adapt。
Concluding remarks:
Looking to the future, if we are to stabilize this non-smoking race, we will have a chance to win who has the right balance between price, quality and health. The choice that we ordinary consumers need to make with our wallets to select goods that really fit our needs is the basis on which markets can move in a virtuous direction。
In the future, we'd like to drink more affordable and reassuring domestic soda without any more headaches or health problems。
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