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Foreword
It's a question for a lot of people to go to supermarkets to buy sodas: why is there a big difference
Two liters of fanta, six dollars for a barrel, one day for a family; but our domestic soda, like 330 ml of the arctic ocean, costs seven dollars a bottle, almost twice the capacity of fanta
The price is so poor that a lot of people throw up and can barely afford a bottle of domestic soda. Everyone's wondering, why is domestic soda so expensive? Do you mean to cut herbs on purpose, or is there a hidden secret behind her
Why is it so expensive
In fact, the price of this domestic soda has become more pronounced in recent years, especially in contrast to foreign soda, which is even more nuanced。
A few days ago, there was a video by a guy who went to the supermarket with his hand: on the shelf, two litres of fenda priced $6. 2 and 330 ml of the arctic ocean next to the price went straight to $7
In 2024, 460 ml of orange-flavored soda was raised to $4. 5, directly causing displeasure among older local customers, many of whom said, “drinking ice peaks for decades, they are becoming less and less able to afford it”。
What makes it even more difficult is that the price of $4. 5 on ice peaks has to be tied to the san qin package. If you leave the scenes of meat and cold skin, the outsiders don't buy it at all — after all, it costs four dollars to buy 660 ml of honey ice-cream lemon water, clean and thirsty, and the price of sex is full。
Not only is it the arctic ocean, ice peaks, but it's the same for many brands of domestic soda, where prices are high and sales are not up to speed, but it's being squeezed out of breath by foreign steam and cheap milk tea。
Some say that domestic soda is expensive because of love, after all, brands like the arctic ocean and ice peak, which carry childhood memories for generations, and are willing to pay for it。
But the people are not stupid and can pay for love every once in a while. Especially now that consumption is downgraded, everyone buys things well, the same money buys a bucket of fanta, who buys a small bottle of domestic soda
The truth
In fact, many people do not know that domestic soda is expensive, that it's not just culpable, that there are too many people behind it, and that the central reason is that it's too expensive to imagine。
Let's talk about the cost of packing. The domestic soda is on the bottle. We usually drink domestic sodas, like the arctic ocean, ice peaks, which are mostly wrapped in glass bottles, which are thought to be nostalgic and smelling of childhood, but rarely know that behind these bottles are the costs of real and silver。
The glass bottles, unlike the pet plastic bottle used for external sodas, are to be thrown out once in a while and need to be recycled, cleaned, disinfected, refilled and transported, each of which costs money。
In addition to this, the costs of aluminium cans commonly used in domestic sodas are prohibitively high, with the cost of a single bottle exceeding 8 cents, while the cost of a coca-cola pet bottle is only 23 cents。
This time, the gap in the cost of packaging has been widened, with foreign soda keeping prices at $3-3. 5 for a long period of time and remaining profitable, thanks to low-cost pet bottles, while domestic sodas can't breathe, and can't afford to sell cheap, unpriced, and can't cover costs。
The cost of marketing and formulas also exacerbates domestic soda and hides health risks. Many domestic sodas, in addition to high packaging and supply chain costs, are not low in marketing。
To awaken the mood, a number of brands pay stars to speak, advertise, or associate with popular ips, with millions for a single design, tens of millions for a year's marketing costs, which ultimately have to be spread over each bottle of soda to make the price higher。
And what's even more striking is that whether it's a three-dollar fanta or a seven-dollar arctic ocean or a four-dollar honey-ice lemonade, the core ingredient is fruit and lusp。
This sweetener can only be metabolized through the liver, and insulin cannot be treated at all, with chronic over-ingestion, which is a health hazard. Some people think it's fun to drink soda, and it's okay to drink it once in a while, but the data doesn't lie:
In 2023, chinese sales of carbonate beverages exceeded $12 billion, with more than seven adults in the younger age group drinking every week, while china has more than 200 million diabetes patients, of whom 22. 6 per cent are young and middle-aged between the ages of 18 and 49, with a knowledge rate of only 36. 7 per cent。
Many do not know that the vast majority of people are reversible during the pre-diabetes period or the first year or two that have just been diagnosed, but because of the low level of awareness, many do not know that their blood sugar levels are exceeded before complications occur, and eventually miss the opportunity to reverse, and even face serious complications such as amputations and blindness。
That means that every bottle of soda that we're drinking, containing fruit and guacamole, could be a “healthy time bomb” hidden around us, whether it's domestic or foreign, at risk。
It's homemade
Indeed, over the past two years, many domestic brands have become aware of the problem and have begun to adjust slowly in an attempt to break the “high price and low quality” dilemma。
First, a number of brands have started to abandon glass bottles and switch to pet plastic bottles to lower packaging costs. Ice peaks, for example, have introduced pet bottled products, and prices have been adjusted to become more pro-people
There are also brands that combine to buy plastic particles in bulk, save tens of millions of dollars a year and slowly reduce prices. Second, with regard to health, more and more domestic sodas are starting to produce sugar-free versions, reducing the use of lustamel and meeting the health needs of all -- – after all, the market share of sugar-free beverages now exceeds 35 per cent, will continue to grow in the future and will be eliminated without transition。
There are some brands that come out of a different way. For example, major kilns, which have slowly evolved from a regional brand to a national brand by optimizing supply chains, adjusting price-control strategies, and even using the power of capital, have earned more than $5 billion in 2024, with net profit rates exceeding industry averages
In addition, the arctic ocean has begun testing water in south-east asia to try to expand international markets; there are brands that cut off half of marketing costs and spend on optimizing production lines and improving product quality, increasing capacity utilization from 50 per cent to 80 per cent, and lowering labour and electricity costs, which can be accompanied by lower prices。
But then again, there's still a long way to go to make a real break-up. People are now spending more and more rationally and are no longer blindly paying for their lives。
If domestic soda really controls costs, optimizes packaging and supply chains, reduces the use of lustamel, delivers more healthy, drinkable and affordable products, and no longer abducts consumers in an emotional manner, it is believed that it will still win popular approval。
Finally, two liters of fanta sold $6. 2 and seven for domestic soda, not a simple “kind premium”, but a wide gap between costs, size, supply chains, etc。
Fortunately, however, more and more domestic sodas have begun to awaken and change slowly。
Concluding remarks:
In the future, if one can balance prices, quality and health, one can stand firm in this non-smoking competition, and we, the people, need only vote with our wallets to choose products that really fit their needs, which is fundamental to the healthy development of the market。
In the future, we can drink more affordable and healthy domestic soda, and no more worry about “high prices” or “health”。
