The market price for the arctic ocean, ice-peaks soda cans is around $5 and has now become a luxury. Moreover, the sale price of coca-cola at $3 is already an unbreakable low in the area of potable soda in china. There are even those who believe that there is no coca-cola, pepsi-cola, and that the price of soda in china is going to happen。
Unsurprisingly, ransy used wuhan ii to refresh consumer perceptions。
On 10 october, ransy announced to the public that only $1. 99 would be required for an orange soda from wuhan ii. Moreover, the price of this soda per ton of raw materials exceeded a thousand dollars, breaking the ceiling of its own ton of $880, much more than that of another soda brand of $300。
The product is made up of a well-known trader, orregin, a container provider of coca-cola, pepsi-cola, and a unicorn and master's trader. The fresh soda at wuhan ii is packaged in cans, which are convenient. And it was sold on a platform on the kyoto line, and it was certainly a bomb, or even a nuclear bomb, in the lanshi field, that began to challenge the low prices of coca-cola and pepsi。
Quality breaks the ceiling and makes new breakthroughs at low prices
Ransai was present at the scene to prepare new cans of ice peaks, arctic ocean and wuhan ii. The main color of the new can is silver, simple atmosphere. The orange pattern and the marking of the soda at wuhan ii were more prominent. Look at it, saliva. This is higher than the arctic ocean, ice peaks。
It's just the outside. It's the inside. Lan shili stated that the cost of the new product was around $1,100, an increase of $300 over the original vuhan ii soda bottled product. While breaking the ceiling, the ceiling is broken again. “i understand that the price of most soda products on the market is now more than 300 tons, and that the price of old soda products at wuhan ii has reached $880, and this new product has been selected for better raw materials, which has risen again.”
Journalists noted that the product was packaged in 330 ml mainstream cans, indicating a juice content of 15 per cent。
In fact, the price of coca-cola at $3 has been considered a low-priced ceiling in the beverage field。
In 2023, coca-cola, which had been sold at a terminal price of $3 million, was also raised to $3. 5 this year at the onset of the boom and received media attention. Previously, coca-cola classic products had been kept at a price of $3, which had been raised more in the form of a leap from $3 to $5 by launching new products。
Ransy stated that 70 per cent of the profits of a bottle of beverage from factory to consumer in china remained in circulation. Consumers buy 10 dollars a bottle of the product at a price of 3 dollars. "i think it's a big mistake, so we're going to rewrite the rule and completely cut down the soda price. The increase in the price of coca-cola was given to the wuhan ii plant, where the price of $1. 99 of the soda was to break the coca-cola moat and hit the domestic tank soda pattern. Because ice peaks, the arctic ocean, and large kilns are all in the range of $5, this price is too much. I want to break the myth of coca-cola and pepsi
Breaking down the low price has been the rang shih style. Lan shili, once known as the “first person of china national air force”, launched the wuhan hong kong australian cruise at a price of only $999. Before that, only 40,000 people had been to hong kong, and then millions had been broken. At one point, east star air became the fastest-growing civil aviation company in the country and launched a $99 airline ticket to challenge the three airlines。
“the chinese have to thank me for the low cost of flying and the high quality of their services.” lan shili said。
This time, soda was introduced at a higher quality product, and at a price below $2. The target customer for this product is mainly young people, mainly hoarding, with a dominant taste of orange. In consumption scenarios such as family meals, the distribution channels are mainly online and mainly in kyoto。
Very low-cost industrial chain
“wuhan ii is able to reduce the price to $1. 99, first and foremost by compressing the cost of the upstream supply chain, and also by giving these suppliers sufficient room for profit. Then wuhan ii took off the middle, so it was sold online and delivered home. And finally, it's a lot of money."
In industry's view, the ability of lansei to introduce such low-priced products stems mainly from its controlled upstream supply chain and its unsuspecting style. It's hard to follow up with a large-scale company with this priced soda。
At the production end, the tank soda of wuhan ii was produced by ori king, a well-known canned enterprise in the industry. Oregin provides a comprehensive package solution for various fast-forage customers, covering packaging programme planning, packaging product design and manufacture, filling services, information technology services based on smart packaging carriers, and so on. The fast-release brands are red bulls, coca-cola, pepsi coke, horses, budweisers, qing island beers, inner forest, etc。
At the end of the sale, kyoto has been supporting the online sale of soda from wuhan ii. Most of the new items from wuhan ii were launched in kyoto. Lan shili has been to kyoto on several occasions to sell the goods. In august, during a live broadcast, the wuhan ii plant sold more soda than coca-cola。
At the traditional distributional end, lansei did not rely on the traditional distributor system, but instead recruited a large number of inexperienced agents。
At the first conference of agents, ransy invited 500 participants. Most come from engineering, household electricity, information networks and couriers. At that time, ransei's approach had also given rise to considerable controversy, but agents who had dared to try had begun to capture early dividends。
At the second meeting of the congress of agencies, the banque de l'union des enlistments du lansier and the hubei bank introduced a financial support policy whereby agents lend to banks at their own level of credit. The agent bears the risk of only a partial interest on the loan, which addresses four challenges that entrepreneurs face in terms of lack of projects, lack of markets, lack of funds and risk。
In these ways, subversive actions have led to low-cost marketing systems. It remains to be seen whether the sale price of $1. 99 will be the ultimate subversion。
According to industry sources, jong-gi and don bingsen are subversives of the beverage industry. Among them, the birth of don bingsen's aerobic forest has broken the pattern of the sale of the original beverages and has revolutionized the beverage industry with the internet's constantly evolving products. However, the rang shi-seong approach, which did not break the original ecology, made it difficult for these large companies to follow up and not to follow up, the most difficult of which was the large kilns known for their low prices。
