Shanghai spring roll: 888 vvip splits the tourists, the tide moves or the money game
At 10:30 p. M. At the beginning of the year, the neon sign in shanghai's happy valley was still on, and a crying voice came out of the complaint phone: “we drove in two hours to get the baby to look at the zhejiang, so we couldn't even get five metres closer, and there was a ring full of bracelets, and my daughter asked me, "dad, did we get the wrong ticket?"
This is not an example. From 17 to 19 february 2026, the “national tide culture festival 3. 0” in the shanghai valley of joy went on fire in a manner unexpected to the organizers. In three days, more than 300 new complaints almost burst local consumption complaints platforms. The most striking key words are not “fun”, but “888” and “separate belt”。
With all due respect, this flip was not an accident at all, but a carefully planned “flow-purification” experiment, which resulted in a break。
Their calculations are ringing: the left hand grabs the country's top twilight twilight, and brings a million-dollar coser into the "the untied" order; and the right hand holds up the "party-building leader" and "the grand dynasty" with the "best resource for the people". And? The best resources — those that come out of the game's "ghost" coser and the core interactive areas — are priced and packed into the $888 vvip national wind experience package. A regular tourist? I'm sorry, please stand outside the velvet belt, raise your toes and zoom in on your cell phone。
It's too powerful. On the one hand, there are dozens of “krykin players” with special wristbands on their hands, with unimpeded access to the front picture, and with “exclusive talk” (later pulled out for recording), and on the other hand, ordinary families and young players with black pressure, long necks, confused and angry faces. A quarantine belt, cutting out two worlds. The video was taken by netizens: “only before was cut with a gold knife in a game, but not in a playground, isolated in the renminbi.”
It's worse than that. When the scene is thrown out of control because of people's loss of control and experience, you will find that the cosers, who received money to stand on the stage, have spent a lot of time in the social media, working on the nine palaces with the "national fest" article, commenting on the "good address" – a bad comment? And the comment under "the poster's beautiful, the scene's messy, the management's bad" is very much praised, like a silent slap in the eye。
I have always believed that the essence of the movement is co-creation, not manufacturing class. A background park called "shanghai for 15 years" (shanghai for citizens) has chosen to distinguish between services with the harshest “money threshold” at the highest-flowing and most family-friendly point of spring festival, and this is not just ugly. This is a hand-in-hand destruction of the cultural inner core of the “state tide”, turning it into a harvest game for the naked-faced and fans economy。
They may have forgotten that last year's true ring-off, the untied nations, coser, carried his own equipment to the sunshine desert and hung via in front of the dragon gate stone hole, using love and sweat as a “power for love”. That shock can be felt across the screen. And what is left of this 888-dollar close contact in happy valley this year, apart from the smell of money
A search was made for the last year's strategy brief by the parent company of joy valley, where the words “to increase the share of secondary consumption” and “to enhance the capability of the ip to realize” were included. Everything makes sense. So-called cultural empowerment, in front of kpi, rapid withdrawal is the simplest flow realization formula: hot ip+hn+strategic fare = growth. As for the experience of tourists, the transmission of culture, and the temperature of the holidays, they may have to give way to financial figures。
So don't ask why you flipped. It is only a matter of time before a car turns upside down when a park turns the heart of “creation of joy” into a “screening of clients”. It's almost new year's eve. Don't you dare sell the $888 vvip bracelet
The real question is: do we want a popular, resonant culture for everyone or a expensive window show for a few? What do you think is wrong with this
