Although it has not yet been completely removed from the shadow of the “accountant urone”, it has already been completed that the haemorrhagic hueypau (600983) has begun to emerge from the pain phase。
On 16 october, when “i'm a shareholder” entered the listed company's activities, hei had indicated that the company was fully prepared for strategic adjustments to the brand matrix, “if we could be given a little time to believe that the company would return to the level of profit it had earned before last year”。
The current company situation is described by wyezaura as “the pain has ended and the personnel are relatively stable”. As of the end of last year, the new management team set up by the new chairman, wu seung-po, and the president, ai xiaoming, became in place. By may this year, the company completed its overall relocation, inaugurated the hubura global research and development centre and china headquarters, and launched a series of new products。
Nevin, director of marketing and administration of wei wen, said that the market for products such as new smart washing machines and freeze-age refrigerators, launched in may, had been well promoted and that recently, the united kingdom had launched a strategic partnership to launch a new “new wieo-e series”. According to the data of the terminal survey, the market share of high-end new and wise washing machines at a price of $4,000-$5,000 increased each year, with the expectation that they would account for 30 per cent of the total sales by the end of the year, and the development of the second half of the year。
Under the banner of hyeipura, there is now a matrix of four major brands — “wei wei wei wei wei”, “wei wei wei wei”, “wei wei wei wei” — in which the question of whether or not to renew the brand has been a matter of great concern to the market。
“there may be two scenarios, one for renewal and the other for non-use of the three brands after 2020. But even if not used later, other brands can take on the resources behind the three brands.” according to the director-general, in the light of the general trend towards higher domestic consumption, the “hebeipau” brand has the greatest opportunity to transition to a high-end, high-value-added brand, and the follow-up company will focus its brand strategy on “hebeipura”。
In july of this year, hei weibo announced the renewal of the trademark licences contract with the united states of america, and the company's washing machines and refrigerators, microwaves and products will continue to use the bountiful dalit and royalstar trademarks until the end of march 2023。
“in the long run, as our refrigerator-launder advantage continues to land, exports are further strengthened, and our next cooking product is abundant, confident that hee will grow in time”, fong bin states that hee will further internationalize the technological advantage into china’s market advantage, and that, despite trade disputes between china and the united states, trade disputes will not have a significant impact on companies, given their distribution of shares and product structure。
