The mastery of seo3's overall sense of seo3 is that it entered the business of seo and individual station chief in 2012, four years is not short, and at the end of 12, reading the first edition of the book, but at that time there was a lot of it that was actually not clear to read, and the seo's operational code, a book that was encoded as a bible in the seo community, was positively meant to provide a complete and detailed overview of seo's thinking, but it also had a significant negative impact, which was influenced to a large extent in the early days, including the brutal creation of the seo and the development of the foreign chain in mainland china. This book is based on the study of google, and the external chain factor is still important in the current foreign search engines, including google, but it is now smaller in 100 degrees, 12 or 13 years at a time when 100-degree algorithms change on a large scale, and one feels that 100-degree algorithms are more natural than google, probably because of different national circumstances. Over 600 pages from the 3rd edition are swollen in the sense of mainland china, which, after all, is dominated by hundreds of degrees. The book, which includes external chains, cheating methods, etc., is out of date, but the book has only added to it, and it has not been substantially deleted. It's better to write than not have a book, to learn to read it with your own mind. The seo algorithms are not open. Once it's open, there's probably a lot of cheating, but now there's a lot of good official advice that should be taken seriously, and the seo trend is more natural and more user-oriented. It is written by the number of chapters in the book, and it is hoped that this will be helpful to all by deleting the unusual amount of redundancies in the current period, to supplement the official comments of the 100-degree platform and its own summary. Staticization, 301, etc. Detailed course contents such as methods and woven dreams, phpcms, mobile site optimization, etc. Focus on the city of zheng city () blogs or 100 degrees of searching for relevant information. Note: this lessons learned focus on the chinese search engine optimization. Note: almost half of this paper is a summary of the experience of the city, and the rest is recorded by the top performer, seo, in addition to reading the book, looking at a hundred degrees of official advice, and then trying and drawing up ideas that are useful to you, and welcome reproduction, with a clear indication of the original text: /seo/546. HTML, with the original text being downloaded. This lessons learned focuses on the optimization of the chinese search engine. Chapter i - why should seo 1 or seo define seo, or searchengine optimization, the chinese translation of the "search engine optimization" - through internal adaptation of the site - optimize the site to meet the needs of the search engine's ranking and raise the number of keywords in the search engine, thereby bringing accurate users to the site, obtaining free traffic and generating direct sales or branding. In general terms, seo is the 100-degree natural ranking, generally referred to as a search engine, which means a combination search, in addition to vertical and in-station searches.)2 the use of seo to distinguish between the use of seo and the promotion of the internet as a ratio of traffic to the use of seo is one of the best current means of bringing traffic to the web site, and other marketing methods are very good, but in comparison, seo's human capital costs are much lower, so the seo is suitable for small and medium-sized companies and individuals with limited human resources, large companies with competitive, netting, electric sales, geoporting, etc., that are better equipped to pursue efficiency. The difference between seo and extension 1 and the use of search engines has been at the forefront from birth to the present, with almost all people having search needs and traffic streams; other applications are volatile, traffic is dispersed and users have a clear age industry interest. Seo shows that users proactively search for the information they need, enter the official network, have high conversion rates and are friendly; network promotion or telephone push is offensive and requires a secondary conversion to the official network to sell or advertise and requires highly competent salesmen. 3. The website has user-focused content that allows visitors to be retained; it is simply a product-presented website, which may simply be accessed on a regular basis or abandoned without long-term access. 4 the quality of the web pages can generate traffic in search engine results for a long time; the promotion can be carried out without pushing, and the heat can be easily buried. Five, good for the seo, good for content and relatively low cost; successful marketing will cost a lot of manpower and money. The difference between seo and promotion is that if marketing is compared to girls, seo is attractive to girls, and promotion is a girl-hunt. Attracting girls requires physical and inner qualities, such as a smooth web page and quality of content; is it easy to do seo without cost? Apparently not, successful seos may get hundreds of thousands of traffic per day from search engines, while a large number of websites get little or no traffic from search engines, and seos today are a real opportunity and a challenge in the proliferation of content and the evolution of search engine algorithms. The need for a good seo is: thinking, patience, time, luck4 and a very good example of a web site that seo does: a gold portal (...): investment finance portal, staggered links to multiple secondary domain domain names catalogues, such as gold and silver, stocks, foreign exchange, p2p, large layout, high content, seo-like question and answer prices, a rational layout of the type of segregated and analytical articles, good content layout, seo-to-extreme, estimated millions of ips per day from the search engine. Individual portals: three links (. 3): a comprehensive personal portal, it tutorials, resource materials, living encyclopedia, poetry, etc., cover almost all search needs, three-tier catalogues are numerous and informative, and articles focus on the characteristics of a web-based search, with an estimated 500,000 ips per day from the search engine. Corporate official website: carefree host (51): virtual space corporation official network, small idc firm, obtained search engine traffic through a large number of adecms, phpcms, wordpress, empog, discuz!, servers, databases, etc., which, although copied, are subject to a number of changes, often search for cms-related issues, and their ranking can be seen, because a large number of sources are long, so long, long-term, long-term tools are not expected to be accurate, and it is estimated that thousands of or more than 10,000 ips will be obtained daily from the search engine. Chapter ii knowledge of search engine 1, search engine working principles 1, crawling grab: search engine spider tracking link, capture page HTML code to be stored in database, low-capacity duplicate filtering; 2, pre-processing: word and associated tag capture, chinese semiwords, removal of key words of meaningless content extraction pages (for spiders, e. G.: aah, soe, advertising, affirmation, etc.), weighting (for the same content, or for the same site), indexing backwards: key words to content, link voting, document processing (currently based on labels and phase description text identification), quality judgement: search engine algorithm; 3, ranking: chinese subwords (restructuring of search words without meaning, 100 degrees of quick searchable word results), correlation calculation: the value of a common word to search words is smaller, word frequency, key word location distance (titles, h1, bold, etc.), link analysis (string text, surrounding text, original site itself), filtering 11 degrees。2. Linking principle 1, li jianghong superchain patent (keyword anchor text); 2, goNglepr (page link voting, cheating link exclusion, google indicated in october 2014 that it stopped updating, the latest being december 6, 2013), pr is only one of more than 200 factors in google ranking algorithms, a search dog rating similar; 3, hilltop algorithm suggests that external links should be more subject-related. 3. Users ' focus on the level of hits in english referencing (2014): 71 per cent on page 1, 31 per cent on number 1, 14 per cent on number 2, 10 per cent on number 3, 4 per cent on number 6-10, 6 per cent on segment, and the changing effect of the display on the results page of the search engine are not fully consistent with the above-mentioned features. The search engine results in a focus on the extent of the hits, with more " f " gold triangles in english, with the top 10 looking for the results in chinese being longer, and the difference between the hits and the english. The seo should do everything in its power to enrich the presentation of its page, with pictures, catalogues, open data, etc., rankings, and displays becoming more important. 4. Advanced search commandsite: intake, 100 degrees index,lInk: google's random outer chain, 100 degrees not supported, “the full text search” - exclusion (e. G. “application-mount”: exclusion film),* wildcard (100 degrees not supported), inurl: page where the search word appears in url (e. G. “inurl:zhanthangdahang” 100 degrees not supported), inachor: imported link anchor text contains search words (e. G. “inanchor: web hot word” 100 degrees not supported), initle: page title contains advanced use of key words: inurl:. Intitle: exchange links 5 , short history of search engine share search engine available to exchange links: yahoo! Born in 1994, google born in 1998, 100 degrees in 2000, and 360 (good search) launched in 2012. The share of domestic search engines (approached in january 2016): the pc end share is approximately 50%, good 30%, good dogs 15%, mobile end 80%, gods 14%, dogs 5%, overall ratio of about 100 degrees: good search dogs: good search dogs: 65%: 15%: 10%: 7%, probably higher than dogs, and the chinese, google hong kong share is negligible. Global search engine share (december 2015): google-global, bing, 100 degrees, yahoo-global share 66. 04 per cent, 14. 61 per cent, 9. 61 per cent, 7. 66 per cent. 6. Early key words and external links to the key algorithms of the search engine became two major google/100 degrees ranking factors, leading many people to deceive search engines for seos, such as stacking keywords and publishing large numbers of extra-chains (even bulk generation), to gain priority rankings for the search engine, reducing user experience and disrupting the virtuous development of the search engine by smashing the search engine slogans, thus contributing to the improvement of the search engine algorithms, most of which are now punished. In 2011, google launched the panda algorithm to combat low-quality content pages; in 2012, google launched the penguin algorithm to combat fraudulent links and garbage links; in 2012, 100 large k station rankings and even zero entries were repeated, targeting garbage content and links; in 2013, it launched the green decor algorithm to combat garbage links and trade links; and in 2013, the blog forum organized a group of businesses. In 2013, 100 degrees of pomegranate algorithms were introduced to combat low-quality content pages and window advertisements; in 2013, 100 degrees of origin algorithms were introduced to combat collecting stations and pseudo-original stations; in 2015, 100 degrees of original protection were attempted, original content rankings and markings were raised, and a “flash change” scheme was introduced to support new stations. From 2011 to date, the change in google/100 degrees algorithm has made seo more natural and more user-oriented. Since 2012, seo has become more open to the launch of improved platform and tools for station chiefs, official guidance documents and active communication with web site seoer. Chapter iii: competition research, keyword analysis keyword principles: keywords determine important follow-up steps such as column content planning, linkage structure, need to be sensitive to the relevance of the subject, commercial value of different terms, keywords cannot be too broad, ensuring that target keywords are searched, making it less difficult to optimize, finding effective traffic (areas fit with business and companies), and using good tools. Level of competition: search results, number of competitive results, number of internal page rankings, analysis of competitors for large well-known portals (housemaster tool): 100 weights (third-party)/dog-rating googlepr stopped in 2014, alexa estimated traffic/love, station headhouse estimated 100 degrees traffic, website age (domain name age), intake, outer chain, social network exposure to create keywords: broken down by front page, channel, column, long-tail extension rule, for example, key word grouping: industry breakdown, regional classification, sectoral classification: information class: how are the milliphones? Navigation class: the milliphone network (brand), trade class: the milliphone price. Keyword fluctuations forecast: industry trends, seasonal characteristics, social hotspots (100-degrees, latest online event hotspots), 2; keyword layout page (industry, brand word) - channel (large category) - column (main, column name) theme/label (hot content knowledge point collection) - article (end of article) mall: product description equivalent 3; keyword extraction path 1; parent's tailing tool for love station/head. The long end words excavated by this tool are arranged according to a 100-degree index and no 100-degree index will appear, so it is the most important long endword tool. 2- 100-degree search boxes, and 100-degree related words. It's a lot of searching, except for words that have been brushed by peers, so it's a very important long end. 3 - 100% knowledge of the platform. As the largest chinese-language question-and-answer platform, hundreds of internet users have gathered questions, many of which, although they have cross-referenced keywords, are good references, enter principal words, and appear to be long end words. Four and a half degrees of search. I've been looking for hot words, events, and so on. 5. Brainstorm. You're a human being, you can think of long words, and you can imagine searching. 6. Peer website. It's worth something to be studied. It's not worth anything to be seen without it. 4 keyword extension 1, branded mobile phones - applephones, samsung phones, millet phones, etc., regional and industry areas: website development - beijing website development, shanghai website development, wenzhou website development, etc. Seo - medical seos, financial seos, games seos, etc. 3, qualifier and adjectives are combined by qualifier or adjectives. And all these qualifiers -- free, promotion, price -- are often searched, and there are cheap, how, what, what, okay, evaluation, pictures, etc. For example: tv - price of tv, promotion of tv, etc. Servers - enterprise servers, vps, free space. 4 keyword defeat 1) synonyms hotel: hotel, accommodation, inn, etc. 2) construction of a website of related terms: web design, web marketing, seo3 brief qinghua university, beijing university qinghua north, photoshop ps4 common input method, consistence relaying: logic think 5, site diagnosis of 100 degrees/full search/search station chief platform, robots files, pre-selection fields (whether or not, other unresolved or 301), external links (100 degrees already contain extra-chain tools, googles and 100 degrees to strike off the outer chain of garbage, which is the main, the extra chain follows its nature, returns to the correct position to promote the flow of waste and prohibits large amounts of waste from the outer chain). Internal chain, capture error statistics (server, tttp, capture anomalies, etc.), 100 degree simulator grabs are normal, mobile friends are good at testing, web sites are unique (301 or robots). Chapter iv. The optimization of the current search engine of the website can only capture text, and the inability to identify pictures and videos can only be done by signing notes。spider trap: flash, sessioNid (following user access to generate web site parameters), frame structure (f)Rame, move url (database generation with? = web site with parameters, currently no problem with capture, too many parameters are not conducive to search engine, suggesting static, pseudo static only, js, mandatory cLookie. Navigation clear: tree structure, main column navigation, breadcrumb navigation (current position), avoidance of footer piles. Web-weighted layout: homepage channel column article page; sub-domain name catalogue. Ban on capturing: nofollo: no links, no transmission of weight and anchor text; robots: no access to website content, such as the entire web site, general prohibition on capturing backstage and database information, blocking directories to resolve problems with duplicate entries (e. G./robots. Txt), canonical: address regulation labels. Dynamicurl: database generation with questions, equations and parameters is easy to limit the search engine to a dead cycle and now captures without problems and easily duplicates, so url static, pseudostatic (url rewrite) is recommended. Url code: shorter, better, mind the catalog level. Website maps: text field maps viewed by users and links xml maps to the search engine. As much exposure as possible for recording and internal voting (dreams are made: headlines, referrals, slides, special offers, relevance, rowing, latest). Chapter v page optimization 1, page-title inconsistency, web-related, word-limiting (30 chinese characters), as much as possible, no stacking, key words at the top, attracted hits, a page keyword is contained in three, title does not write meaningless words, key-word connections arguments
