Source: world health organization (who) consumption index
During this monitoring cycle, apples, chinese, millimetres, iqoos and red rice are the top five combined heat lists with 1. 94, 1. 80, 1. 71, 1. 60 and 1. 56。
YoungnessDriven by the trend towards top consumption, brands deepen competitiveness with differentiated outlets
November3c digitalIn comparison, the top five brands did not change much, except for the iqoo defectors, which rose by eight, squeezing the original fourth-ranked glory and becoming the most diverse brands。
Thanks to the official release of the new product iqoo neo10 series on 29 november 2024 and the continued sale of iqoo 13, released at the end of october, brand sales have more than tripled and sales heat has jumped second。
The two new products attract young user groups seeking photographs and game experiences in high performance and value terms, while brands such as vivo, red rice, true me, glory, etc., which are also focused on young markets, where demand is strong, where consumption trends are high in performance and value-for-money are evident, and where the powerful functions of games, photographs, etc. Become outlets to attract young people to consumption。
In addition, philips and nubian, the new top brands, enter the 3c digital subdivision market from different angles to meet multiple demand with differentiated strategies。
With the advantage of branded health-care operations, philips has developed healthy watches that allow for heart rate, blood pressure monitoring, with professional and long voyages to take market share; nubian has launched a new annual mobile phone with a unique orange design to cater to consumer groups that seek a good sense of fashion. Markets saturated and brands deepenedDifferentiated competitionA strategy that captures consumer psychology can emerge from the field。
New-year marketing promotes digital-type “front-linking” efficiency, with strong brand ip attracting social enthusiasm among users
In terms of disaggregated dimensions, the overall heat-search index of the list is broadly consistent with the composite heat ranking, with a clear "front-link touch " effect。
Among them, vivo engaged in a variety of effective content marketing activities during the new year, such as the use of star products to film short new year films, the release of new year's watermarks, the launch of the new year's gift box, etc., which generated widespread attention in social media, thus increasing user touch and brand preferences and increasing the heat of searching。
In terms of marketing indicators, apples remain stable, with the advantage of “back-link conversion” being driven by the combination of low prices and high-end brand image of the country。
In terms of the social media heat index, china became the second most hot brand after the millet, mainly as a result of the fact that in mid-december, china left the managing director on a shivering platform, prompting internet friends to offer recommendations for optimization, or to express their love for the brand as “powder”。
In addition, a series of advocacy interactions on twitter, with the subject of “the xiaoxiang bureau”, led to a lively discussion of the video and the high profile of chinese mobile phones by fans. The interaction of corporate executives and advocates with consumers can be effective in maintaining user brand loyalty and increasing visibility, as well as an effective marketing strategy to promote “back-link” consumer purchase。
List description
The world research institute consumption compass series index report is the exclusive consumer index evaluation system developed by the world research institute. This series includes major lists such as the brand consumer hot list, the industry consumer thermal index list, the product consumer thermal wave index list, the consumer hot events list, and the extended list report. The aim is to provide an objective and realistic picture of trends in the consumer world by way of indexing, helping industries and branders to keep track of trends in the consumer market, providing reference for business operations and improving the overall competitiveness of businesses。
The world research institute consumption guide series index lists are continuously monitored in the following sectors:
3c numbers, footwear, food products, household appliances, sports outdoors, cosmetics, mother and child goods, household clothing, car consumption, modulators, pets, medical health care and health care。
Source: world health organization (who) consumption index
Disclaimer
This list is compiled exclusively by the world research institute index and its views, conclusions and recommendations are for reference purposes only and do not represent any specific investment proposal or decision-making basis。
The index calculation combines the public data of the mainstream platform with the deposition of the data of the next scientific and technical platform, and we have taken reasonable steps to ensure as much as possible the reliability and accuracy of the data provided, but it cannot be excluded that the limitations of the data themselves lead to partial errors or deviations. In addition, some of the data in this report have not been formally audited by an independent third-party audit body, and therefore there may be unidentified errors or omissions. In particular, it was cautioned that the market situation could change at any time, so that the projections, analyses and conclusions in the report might differ from the actual situation。
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