Noodles, which has been in china for a thousand years, is the most important staple food for all. In recent years, wuhan's face, known as one of china's five noodles, has been well received by the market and has been officially declared as a national “non-punishment”. And the most popular of the hot dry brands is the 100-year-old zai lin。
Cai lin was founded in 1928. After several generations of zai lin's entrepreneurial struggles, zai lin was developed by a single noodle shop as a restaurant brand for the production of a variety of specialty snacks, making it an old-school brand known to the family。
Tsai lin's warm and dry noodles, smooth-width roads, colourful oil, fragrance and beauty, and the country is strong without food, and tempting; and the fragrance of the food is full of respiration. As a result, cai lin has been appreciated by the public at large and has always enjoyed the reputation of “china's famous snack”。
A simple bowl of zai lin's hot noodles
It comforts the stomach of countless people。
Since 2008, cai lin has introduced innovative mechanisms, based on his own brand advantages, inherited innovations, expanded industrial chains and changed business models, leading the industry. At present, cai lin-chul has developed more than 100 brand shops throughout the country。
In 2011, cai lin's production skills were added to the hubei province's list of intangible cultural heritage。
With the advent of the information age, zai lin inserted the wings of the internet+ at the first moment. The brand has created a new model of collaboration with retail business in hubei-hube, with internet+thinking, perfected access to the delivery platform and completed the last kilometre of product service. The completion of the whole network of online connections has resulted in the “internetization” of products, users and transactions。
In 2021, the 100-year-old "cai lin" officially held hands with the restaurant retail digital servicer, and the parties entered into strategic cooperation on the upgrading of the digital operation and management of the cai lin brand。
After a year of working together, cai lin insisted on the business purpose of “carrying down the 100-year-old and creating the best of zai lin”, firmly promoting digital innovation and deepening his own digital quest. In the end, the cai lin brand was able to take the lead in entering the era of digitization by giving digital innovation to the geisha saas+customs successful services, resulting in a complete upgrading of digital development。
Over the course of the year, the number of online shops has increased by more than 120 per cent, and the number of online companies has grown significantly。
Following this collaboration, the geisha combines digital technology and professional client services in the front line of the industry to quickly help the zai lin cai to complete the dual upgrading of digitized operations and management, to make effective use of the digitized system and to continuously upgrade to optimize the online efficiency of brand stores。
On the management side, the upgrading of the information-based smart-selling system, the strengthening of union management, and the efficient empowerment of online operating teams have contributed to the overall digital upgrading of brands。
In order to improve the efficiency of door shop operations, a full in-depth diagnosis of the zai lin brand line delivery, a multi-dimensional analysis of data from logistics, traffic, users, evaluation of reputations and after-sales services, deep dismantling of business models, real-time optimization of operational objectives and continuous upgrading of development planning is carried out by zai lin-cai。
At the same time, the zai lin brand has been customized to include comprehensive services such as cpc smart placements, door-to-door anomaly detection, vegetable set-up and maori computing, activity analysis, after-sales analysis, data aggregation boards, downloads of operating statements, etc., to help brands to efficiently use data analysis to clean down the downside of operations and protect the long-term digital upgrading of brands。
Holding hands for a full year has strengthened confidence in long-term cooperation. Looking to the future, the geishas will work together to create a diverse, scalding and modern food kingdom with a higher digital level of technology to write the delicious new legend of china's old name
Note: product mapping provided by brands。
