Recently, in an intellectual property suit before the jiangmen intermediate people's court in guangdong province, the ali baba-subnational plant platform 1688 was legally recognized as a “named trademark”。
Unlike the c-end (consumption-end) platform, 1688 long-term deep-tilled b-end (business-end) areas, the identification of their famous trademarks is of a significant special nature. This stems from the longer chain of decision-making in b-end transactions and the higher threshold of trust. During this judicial determination, the court focused on the core evidence of the scale of the 1688 platform transaction, the coverage of users and the breadth of branding。
Having been identified as a “named trademark”, 1688 will have stronger legal instruments to safeguard the legitimate interests of buyers and businesses in all respects and to expand commercial possibilities. Under the law, known trademarks enjoy special legal protections such as “cross-category protection” and “anti-declining protection”. This means that any tort that attempts to climb the 1688 mark will face higher thresholds and non-compliance costs。
This determination will benefit a wide range of industrial carriers and smes. In the past, some outlaws had fraudulently lured buyers away from official trading channels by impersonating “official service providers” and setting up “shelter” platforms, causing disputes over goods and losses of funds. In the future, 1688 will rely on the legal force of the brand name, vigorously combat violations, reassure buyers of purchasing, business and business and better maintain a healthy and orderly business environment。
While strengthening the legal protection of their own brands, 1688 is actively empowering businesses for compliance. In response to the growing legal and compliance needs of smes, the “1688 legal service centre” has been established in recent years. Platform vendors may obtain professional legal support on the platform based on the actual business landscape and needs。
According to wang shwe, the head of the ministry of justice: “the judicial determination of access to `named trademarks' is a key point in the construction of the 1688 brand, but is by no means the end point. In the future, the platform will focus on raising the buyer's experience by continuously introducing and expanding high-quality supplies, providing more diverse and productive services, including legal services, and increasing the opportunities for firm growth in the platform for vendors operating in good faith.”
