In recent days, the united states station in amazonia has issued a bulletin on providing notice of potential pricing errors, which reads as follows:
The amazon will test the potential “featured offer price” of vendor listing on the basis of a number of factors, such as fair market pricing policies and niche offers. When amazon discovers these potential mistakes, amazon will notify the seller. In more serious cases, amazons may discontinue the affected listing in order to avoid poor customer experience。
Vendors can view offers that have been disabled due to potential pricing errors in the “pricing health”. The seller could reconsider the price entered in the “pricing health”, which might solve the pricing problem and reactivate your offer. The amazon also provided reference prices to help vendors identify any potential pricing errors。
Vendors can visit pricing health to see if there are any potential price-fixing errors or to learn more about “pricing health” and other available notifications。
The text of the announcement is reproduced below:
In response, sellers expressed their dissatisfaction。
According to some sellers: “the strange thing is that my listing was shut down by a price error, but the pricing did not violate the amazon fair pricing policy. After six days of e-mailing, my vendor information was restored."
Some vendors say, "i have a product named `pokemon card' that's sold for $1 and free of charge, but keller support also recommended that i lower the price of a product already at $1!"
According to some sellers: “a great number of pricing errors have occurred after trying to lower prices. What's a good experience for a client?"
Others say, "a fair pricing system is a joke. I sell commodities at prices lower than wal-mart, and amazon labels them as potential high-pricing errors. The amazon should not force sellers to sell goods at a loss.”
Indeed, the amazon's fair pricing policy was inadequate, especially in march and april, when many under-pricing vendors were also sealed。
In any case, sales on the amazon must follow amazon policy. Listing is likely to be discontinued by the amazon when there is a pricing error by the seller. As a result, vendors need to check their own sales in order not to jeopardize their seasonal sales. Fortunately, according to this announcement, the amazon would send an early reminder that sellers could adjust prices in a timely manner if there was a risk that they would be discontinued for pricing。
(seller home/edited: nina)
