Prior to 2006, online copyrights were sold for only $100,000 in the hot front page film " the out of the martial forest " , 80 episodes, and $1250 in the single series, and now the monthly magazine bill is over 10 million, up 8,000 times in 10 years. During the pre-advertising executive, liu chunning's tenure, the televised video has also been accelerating the construction of copyright content resources, with the purchase of exclusive rights to palace 2 at a high price, and the exclusive coverage of majors such as the palace locked curtains, the beijing love story, the new west tour, etc., in 2012, resulting in an increase in film monograph copyright from tens of thousands in 2009 to millions. Today, millions, nearly millions, are fresh, and the breakthroughs of 20 million and 30 million are a matter of day. For the video industry, the price of the day seems to be forever alive, and every year the industry laments the new record of the cost of television copyrights, but without waiting for people to pass away, another higher price has left it behind。
Under the exclusive copyright model of the video, the cost of copyright for television dramas is growing at a rapid pace, making the video industry truly “the bottomless hole”. The losses are increasing when the cool potatoes, the ecstasy, the video, the stupidity that burned the money for several years, and then no one gets over. In the four years from 2013 to 2016, the achilles lost 743 million yuan, 1. 110 billion yuan, 2. 383 billion yuan, and 2. 77 billion yuan in direct collections. As president yoo xinping said in his press conference, “online video operations will probably take a long time to achieve balance of payments”. After another round of exclusive copyright competitions, bat itself suffered the consequences of its own seed: online video outlets were delayed indefinitely, while the growing copyright war showed no sign of stopping. Online video is really a fly on glass — a bright future, but no way out。
On-line video exclusive mode to verify if failed online music is lost again
The online video industry has been growing for several years, burning money for several years, but the industry is still far from mature, which is already an industry consensus. Vice-president sun jong-hui stated that “the entire video industry chain has not been won and the industry's commercial audiovisual web site has not yet been profitable”. Over the past few years, major video sites have come to realize that exclusive copyright cannot be lost and have begun to try other possibilities. However, after attempts to combine financing, copyright acquisition, home-made content, fee-paying members, etc., the warring parties have not been profitable, essentially because the content properties of the video site and its single business model determine their excessive reliance on content. Under the sole-source model, far beyond the original valuable and huge royalties, it is almost impossible to generate sufficient benefits for online video platforms, which is the industry tragedy。
The sad state of the online video exclusive model has brought new thinking to more content industries. The recent popular exclusive copyright model for online music should draw lessons from the vicious competition for online video and look carefully at the future direction of industry. While the same is an important branch of the internet content industry, online video is fundamentally different from online music. The harm and challenges posed by exclusive copyright are compounded by the use of video as a low-frequency digital content with a high variety of copyrights, in the form of exclusive copyrights, and as a high-frequency internet music industry with a high concentration of core copyrights。
