On 2 february, the chamber of commerce and industry of the all-china federation of commerce and industry automobile dealers sent a letter stating that the chamber had verified with a number of mercedes brand dealers that on 1 february the mercedes brand had recommended retail price adjustments for some car-type manufacturers, which were in the order of 10 per cent。
It was stated that, while the business policy adjustment was significantly different from the overall demand of distributors, it could also, to some extent, release part of the liquidity for mercedes distributors, marking a practical step towards fully optimizing the business policy of the mercedes brand。
In addition, the chamber of commerce has recently received from a number of car brand distributors a reflection to the chamber of the irrationality of the agency's brand in terms of business policy. The problems are mainly related to overstocking, price reversals, and the realization of returns, the many restrictive conditions for annual red packages, the number of binding policies and arbitrary adjustments。
The chamber of commerce is carrying out verification research on brands that reflect a concentration of individual issues, that are more contradictory and more serious。
As a next step, the chamber of commerce will coordinate its communication with the competent authorities and relevant brand players in a variety of forms, based on the verification of research。
It is understood that the main adjustment to benz's current price reduction is the manufacturer's proposed retail price, which mainly concerns the mercedes-c, gl-c and gl-b models, of which c 200-l is in the range of $33,000, glb 200 is in the range of $38,000 and the glc 300 is in the range of $68,000, and the actual market preference is likely to be higher than the current reduction。
In addition to mercedes, the bmw had previously made substantial price reductions. It is known that since 1 january 2026, china has recommended a retail price adjustment for the multi-gravity main vehicle type under the flag, with some of the car models reduced by over $300,000。
In particular, bmw's current price adjustment was extensive, covering flagship and entry vehicle types, with a general reduction of over 10 per cent。
For example, the flagship vehicle i7 m70l dropped by $301,000, from its original price of 1899,000 to 1598,000, a 16 per cent decrease。
The highest decrease was in bmw ix1 edrive25l, where the price of instruction was reduced from $299 million to $228,000, or 24 per cent。
The x1 fuel version of the fuel version was synchronized with the drop of x1 x drive25li, from $349. 9 million to $288 million, a decrease of 18 per cent, and x1 sdrive25li, from 3169 million to $258,000, a decrease of 19 per cent。
The bmw 7 administrative sedan has been reduced from $919 million to $808,000, and the lead 740 li has been reduced from $1. 069 million to $938 million, a 12 per cent reduction。
The bmw official described the offer as a “systemic value upgrade”, emphasizing that it was a concrete practice of its “china, china” strategy, aimed at improving brand names and market competitiveness by lowering the car purchase threshold。
For consumers, bmw m235l can now be purchased for less than $300,000, or two four-carriage cars can be purchased for less than $260,000, and the threshold of the dream “blue sky cloud” has been significantly lowered。
In addition, the bmw's large-scale price adjustment will also change the domestic luxurious car market pattern。
Following the mercedes and the bmw, whether or not audi followed the price adjustment would have a direct impact on the market competitiveness of the triad brand。
