In a bmw 4s shop in the phongtai district of beijing, the sales consultant informed journalists that after spring, the plant did increase terminal subsidies, subject to a combination of car purchases. In the example of the bmw 530 li-entitlement model, which is circulated online, the vehicle currently has an official guide price of $5. 59 million. If the choice is to purchase the car in full, the door shop offers a fare of $380,000; if the bank is chosen to borrow the car in instalments, the terminal fare can be further reduced to $365,000, with an overall preferential margin of close to $160,000。
However, this price is only for loan customers and does not include additional interests such as decoration, maintenance, etc. The sales consultant stated frankly: “the purchase of a loan car has always been more favourable than the whole amount, and now the invoice for the purchase of a loan is 365,000, but it would have been more than 350,000 if it had been fixed and the exact price could have been further discussed, but it must have been illogical to land more than 350,000”
With regard to the online version of the bmw 530 li-entitled concession amounting to $160,000 or a reduction of more than 30 per cent, the salesman stated to the press: “the 160,000 on the internet, which was before the official price was not adjusted, was still at an official price of more than half a million, and the official guidance price has now been revised downwards, certainly not the concession.”
From this visit, it is true that the price of the terminal has been relaxed, but it is mainly reflected in the differentiated approach to the purchase of vehicles rather than in a simple and direct “cutdown”. In the case of bmw 530li privileges, the combined margin of preference is relatively close to the online circulation of $160,000, when calculated on the basis of the purchase of a loan, but this concession is not without a threshold and is limited to a phased client, subject to certain conditions。
By contrast, the claim that bmw 7 is the “highest premium” of $2. 77 million is more striking than the reality. The journalist for the wahsha times then called another bmw 4s store in beijing, and the sales consultant categorically denied the $270,000 discount that had been posted online. “the price of bmw 735li m sports guidance under section 2026 is $808,000, and we now have a minimum terminal fare of $629,000.” the sales consultant told journalists that the $270,000 discount passed on the internet was actually the price before the official price reduction, and that now the price of guidance has fallen, and the preference is not so strong。
According to a reporter survey by the wahsha times, although there is a gap between bmw's actual preferences and those of the internet, the benz and audi brands have followed suit to varying degrees, with mercedes's price reductions even exceeding internet transmission. The sales consultant for benz 4s has clearly informed journalists that the cost of benz e260l 2026 classic terminal nudity is currently less than $308,000, down by 28 per cent from its official guide price of $429. 9 million, and could be further negotiated if the purchase of the vehicle was determined。
In addition, on the internet, 2026 audi a6l 40tfsi luxurious perturbation benefits amounting to $151,000, at a discount price of $276. 9 million, have been circulated, but journalists have visited the audi 4s store and have found that the actual situation is more distant from the internet. The shop sales consultant told journalists that there were no audi a6l 40 models in the shop at present, which was not a single-door issue, but rather that the entire chinese market had ceased to supply it since last year, as the new c9 platform for audi was about to be launched, the factory was phasing out the old platform model and the c9 platform was expected to be officially launched at the beijing exhibit in 2026。
