In the recent past, farmers' mountain springs have adopted a series of “price warfare” strategies in the market for packaged drinking water in response to intense market competition and stock price fluctuations。
Minimum to $0. 66 per bottle
According to the farmer's quest quest flagship, the reference price of $14. 9/piece of green bottle pure water is currently a discount of $9. 9/piece, with a specification of 12 bottles per package and a bottle of 550 ml, which is converted to a single bottle price of approximately $0. 82. According to the red star capital bureau, on 14 july, its client service indicated that the preferential price of $9. 9 per item was limited to five items per person. It's lower than other brands in the same industry, such as yibao, wakha。
It is a matter of concern that green bottles have access to even as low as $0. 66/barrel。
Farmer mountain springs use pure water commodity information indicating that 24 bottles of 550 ml have a daily price of $48/pack, or $2/barrel. During the event, which amounted to a discount of 4. 1, consumers could also be transported to their homes through more than 1,000 “water delivery” shops throughout the country, with no floors, no stairs, elevators and lifts, and no cost of climbing。
Behind the “price battle” are competitive market pressures facing farmers' springs. The eibao parent company, huo yune, submitted a listing book with plans to increase capacity and market share through fund-raising. Wahaha has also increased competition for inputs through urban channels. Other brands such as today's macro are competing for market shares through low-price strategies。
Despite the strong performance of the farmer springs in 2023, with a total income of nearly $43 billion, an increase of 28 per cent over the same period, increased market competition and price wars have tested the basics and stock prices of the farmer springs。
There's been a lot of price battles
Large brands of bottled drinking water in many businesses in the metropolitan area have been promoted and prices have been reduced, with single bottles falling by one dollar。
In a chain of red flags in supermarket chains, the farmers used the red bottle of the mountain for a natural water price of $18 per item, with a promotion price of $12. 8 per item, with a specification of 12 bottles each, and a bottle of 550 ml, with a converted single bottle price of approximately $1. 07. For the same store's euphoria, the original price is 16. 5 yuan/piece of pure water, with a promotion price of 9. 9 yuan/piece, 12 bottles per package, 350 ml, and a single bottle price of about 0. 82。
In another supermarket chain, the sale price was $16. 8 per piece of pure water, with 12 bottles each, and a bottle of 596 ml, converted to a single bottle price of approximately $1. 4。
In changsha's multi-dealer and convenience stores, various brands of potable water, such as farmers' springs, wahaha and yibao, are being promoted on a preferential basis at a minimum price of $0. 8 per bottle。
It was also reported by the southern metropolitan news on 25 june that, at yongwang supermarket in tianhe city, guangzhou, farmers were selling clean water at a price of $11. 9 per bottle, 12 bottles per package, which was converted to a single bottle price of about $1 per bottle and 12. 9 per package for natural water of the same size. Peasant springs are now sold at half the price, with pure water and natural water being priced in the 2-dollar zone。
In the mauwan supermarket, the price of pure water for drinking in the village's springs has been reduced significantly to 9. 9 yuan/pack, i. E. The price of single bottles has been exceeded by one dollar to around 0. 8 dollars; and the price of natural water for the same type of drinking has been around $1 per bottle。
Public data show that there are 19,000 existing enterprises involved in the manufacture of drinking water, with a regional distribution of 1703 in shandong, which accounts for the largest stock of 9. 1 per cent of the country's total. Next, there are 1683 drinking water manufacturing enterprises in henan and 1157 in hebei。
According to the report, china's market for soft drinks in retail terms in 2023 was 909. 2 billion yuan, of which, in retail terms, packaged drinking water was the largest, with a market size of 21. 5 billion yuan in 2023, with a complex annual growth rate of 7. 9 per cent projected for 2023 to 2028, the fastest growing of all soft drinks。
This post combines red star capital, china foundation, beijing business, daily economic news, southern metropolis
