In june of this year, the general directorate of markets, the national development reform commission, the ministry of industry and communications issued a joint bulletin on curbing the “beneficial price” of monthly cakes and promoting the health of the industry。
In recent days, the general directorate of markets has issued a circular of the general directorate of markets on the centralization of overpacking of commodities, monthly cakes for “day price” and crab coupons。
A recent interview with the chinese consumers journal found that there were high-priced boxes of monthly cakes with the concept of "chinese pastry" and "middle-fall box" in which there were not few brands of visibility。
Gordian van has launched a multi-media box
The sale price is $1699
“the products in the 2022 mid-autumn refinery box are the shape of a kind of moon cake, which can be purchased by 4 september with a discount of 8. 50%, after which there will be no discount, and which is now very cost-effective.”
On 21 august, a reporter of the chinese consumers newspaper was informed of this statement when he questioned the workers of gode van peking king's palace wellapm shop as a customer。
It originated in belgian chocolate brands, many of which are familiar. On the eve of the mid-autumn festival, gode van launched a multi-section of box-fixing and equivalent coupons on the subject of the non-vanicular monument moon, with market prices ranging from $339 to $1699. Of these, in mid-autumn 2022, the highest selling price was for 36 non-brahma boxes at $1699。
According to the market price of gode van on the day of the interview, consumers would receive a discount of 8. 50% for the purchase of a box, which would cost between $28. 8. 15 and $144. 15 for the box。
I didn't see the word "lunar cake" in the campaign
The official service box is a mid-autumn pastry
In all public marketing campaigns, gode van describes his product in this way: “the 2022 songtee van middle autumn series, developed with the heart of the chocolate master, selects black truffle sauce from italy and fragrance fragrance and chinese food products to be integrated into the production of chinese cakes”
It can be seen that the word “monthly cake” was not seen in marketing campaigns, whether or not it was intentional。
The journalists viewed the presentation of the mid-autumn box product on the official gode van website, and saw each medium-autumn pastry with a round look, a variety of pies, a moon cake with cards and mid-autumn boxes, making it difficult not to associate them with mooncakes。
However, when journalists asked gode's official client, ling ling, about the definition of mid-autumn pastry, they made it clear that the mid-autumn refining box was a mid-autumn pastry and a non-traditional mooncake。
Is that true
In an interview with the staff of gotti van beijing blue harbor, one of the staff members introduced:
"we don't allow it to be called a moon cake, but it's really something like a moon cake."
A salesman at the van van ho ho ho ho ho ho cash store in beijing made it clear to journalists:
"the mid-autumn box, which is sold by gordian van, is a moon cake, which you can use to order online or contact a shop to provide you with flash service."
On 23 august, when journalists again looked at the gode sanctuary network, all the mid-twilight qualifiers they introduced were reduced from a discount of 8. 50 to 7. 50 per cent, with a further increase in the margin of preference. However, even on the basis of the most recent discounts, the sale of 16 pieces of chinese-autumn luxury round table box and 14 items of 2 pieces of middle-autumn kit were worth $1274. 25 and $726. 75, respectively, and was clearly above $500。
On the official website of gode van, a number of commodities called mid-autumn cake are sold at high prices. This is a screenshot of the business website
According to legal sources
Gordian van plays "swipe the ball."
In response to gote van's practice, in an interview with the chinese consumers, the lawyer yutao of beijing and the law firm stated that the merchants referred to the moon cakes as “mid-fall cakes”, specifically for the purpose of “wiping the edges”. This action is in violation of article 14, paragraph 4, of the prices act and is suspected of being an improper price act, i. E. “the use of false or misleading price instruments to lure consumers or other operators into dealing with them”。
According to yutao, in accordance with article 19 of the regulations of the directorate-general of markets on coding and prohibition of price fraud, the conduct of the merchant is suspected of price fraud, “without indicating or significantly weakening price conditions that are unfavourable to consumers or other operators, and by inducing consumers or other operators to engage in transactions with them”。
