1. 2. Why can't i blow up
It is by no means an accident that an explosion can be “explosed” and requires careful long-term maintenance by the seller, in addition to congenital commodity characteristics, audience groups, etc. There are many factors to the success of the blast and many reasons for failure to “explose”。
1. 2. 1 whether or not the selection is too arbitrary
To build the boom, it is first necessary to select the best and the best. If the formula chosen does not meet the needs of most buyers and does not have the potential to trigger the market, then even if the seller is more capable of doing business and has more budgetary costs, it will be for nothing. In order for a matching formula to succeed in creating a boom, the seller needs to consider the following aspects of the commodity。
1. Market demand
The formula chosen must have a broad audience and a high market demand, and only commodities with a large number of potential buyers can bring a large deal。
2. Seasonal factors
Many commodities are seasonal in nature, such as clothing, footwear, etc. For such commodities, the timing of the roll-out is important, and the selection of seasonal commodities can largely avoid the risk of a backlog of stocks and ensure the smooth distribution of commodities. Thus, when selecting explosive commodities, consideration should be given to the seasonality of the sale of the goods, the season in which the goods are sold, or the next season in which the goods are sold earlier。
3. Price factors
Buyers tend to prefer higher-priced commodities when shopping. If sellers choose not to take into account the price factor of the commodity when they choose to explode, it is likely that the commodity will become what buyers see as a low-price-for-money commodity. Thus, at the time the seller selects, the price of the commodity must be commensurate with its own value, both to make it acceptable to the buyer at every level of consumption and not to allow the buyer to cast doubt on the quality of the commodity because of the low price。
4. Sales base
The promotion of commodities with a certain distribution base is much easier than the promotion of commodities without a distribution base. Buyers have a public-consumption mentality, and the fact that most people buy a commodity means that it is more worth buying. As a result, commodities with a certain sales base are more likely to be accepted by buyers and to become explosive。
5. Basis of evaluation
Because of the large number of the same commodities and the fact that their descriptions and displays are very different, buyers are more inclined to listen to third parties, that is, other buyers evaluate the commodities. The assessment of the buyers who had previously purchased and used the commodity was considered the most pertinent and reassuring. As a result, if commodities have a good basis for evaluation, they are more favoured by buyers, are more likely to increase sales and conversion rates, and become more likely to generate explosive funds。
6. Profit space
Internet stores sell goods for profit. Therefore, sellers choose commodities with a margin of profit when choosing explosive goods. The profit margin does not have to be as high, but at least the price per customer is acceptable to the buyer and the profit is acceptable to the seller。
7. Inventory
It is essential to secure the inventory or source of the goods in order to build the explosive funds. Without sufficient stocks and a stable supply of goods, there may be cases in which the bulk of the money has been built and sold, but the seller has no goods to sell。
1. 2. 2 precise timing of blasts
Different commodities have different time limits, so in order for a seller to succeed in building a burst, it is important to allow for the creation of the bursting commodity and the efficient distribution of the commodity in advance. This is due to the relatively small number of competitors in the early stages of commodity sales, when commodities are more likely to accumulate human capital and flows and contribute to the development of commodity weights. When commodities are given a certain weight, at peak sales, they have a greater weighting advantage than similar commodities and are more readily favoured by more buyers。
For example, the construction of sunscreen blasts. Sunscreen sales peaked in june and july of each year, and if we want to build a burst, should we launch it in june and july, when the demand is greatest? No, although june and july each year are peak sales periods for sunscreen, it is possible that in april, may, and even earlier, buyers will start searching for sunscreen commodities, which suggests that sunscreen commodities have been in demand since then. As a result, sellers need to set up ahead of schedule to introduce the charge at the most reasonable time。
1. 2. 3 whether the selling points directly target the user's needs
The demand of users is sorely felt that they are not satisfied. In essence, however, the demand of the user is not a demand, but rather the construction of a series of modes of supply, that is to say, a series of needs after a particular pain point has been generated by the user. Those who make goods want to find a point in the user's needs, which are urgently needed。
One of the keys to making a net store is to find out where to sell. There are points of sale to attract more buyers. And the first important feature of the selling point is to be able to hit the buyer’s needs. Here we can simply interpret buyer demand as the focus of buyer's attention when buying a commodity. For commodities of the same kind but of different classes and styles, the focus of buyer attention is usually different. For example, in treasure hunting, the buyer may be more concerned with the shape of the commodity for $50 packaged mail, while the buyer may be more concerned with the details and quality of the commodity for $300. Thus, the demand of buyers can be tailored to tailor their outlets。
It's a good trick
By analysing the buyer's assessment information on commodities, sellers have access to many valuable information. For example, the advantages and disadvantages of commodities and the focus of buyer concerns. The advantages of commodities and the focus of buyer's attention can be directly translated into the sale of commodities, while the shortcomings of commodities reflected through evaluation can be similarly translated into the sale of commodities with corresponding improvements。
1. 2. 4 reasonable commodity price position
Without a good pricing position, the price of a cash-debated commodity would make buyers feel less expensive and less expensive, making it difficult to increase sales even under other conditions. It is therefore important that sellers, when building the explosive money, make a reasonable determination of the price of the commodity。
1. Location based on commodity data analysis
The price of the explosive commodity is not determined arbitrarily by the seller on the basis of his own preferences, but rather the seller uses specialized data analysis tools such as business staff to investigate and analyse the market situation of the commodity or industry, to fully understand the market price of the same commodity and, after a comprehensive analysis, to set a reasonable price for the explosive commodity。
2. Consideration of consumer acceptability
Buyers tend to choose between commodities with higher prices. Vendors should take fully into account the consumer's acceptability of prices when pricing explosive goods. Brand loyalty is easily formed when consumers consider the pricing to be comparable to or less than the physical value。
3. Formation of price gradients
Since the preferences of consumers vary, as do the styles and attributes of the choice of goods, sellers should also consider price gradients for the same commodity, in addition to the price advantages of the charge. The formation of price gradients for the same commodity not only highlights the high value for money, but also meets the different preferences and needs of buyers. For example, the seller sells a series of cellular shells, which can be divided into ordinary and custom terms, with different prices depending on the style。
1. 2. 5 reasonable design of keywords
Each commodity will have a trade name consisting of a valid keyword. When the buyer conducts a commodity search, it usually uses keywords to search the commodity and the shop in which it is located, thus achieving the purchase. The ability of a commodity to be searched by a buyer depends to a large extent on the keyword contained in the trade name. Keywords are very helpful in the flow of shops, which is the entry point for a shop, and the design of commodity keywords is therefore very important。
1. Keywords found
One might say that the commodity keyword is the name of the commodity. It's actually wrong. Because there are many items in the treasure hunt, such as women's clothes, pants, backpacks, etc., as many as a million items are included on the entire platform. If these words are directly used as commodity keywords, it may be difficult to find them by buyers。
The key words for commodities are not the longer, the more complex, the better. Typically, sellers should first learn to search for keywords and get as many hot words as possible. The simplest way to find hot keywords is to enter the searchable keywords on the front page of the treasure hunt, as shown in figure 1-1, at which point the key words that appear in the bottom box can serve as a reference for commodity keywords in their own shop。
Figure 1-1
In addition, vendors can use data-sharing platforms such as business staff, treasure-hunting boards, and the ali index to dig up hot keywords. It is also possible to refer to the design of peers ' keywords, to identify those that are better done, that are better ranked, and that are the same or related to their own stores, and to obtain keywords of value to themselves by analysing the keywords of the same kind。
2. Screening keywords
When the corresponding keywords are dug, the seller also learns to analyse and screen them. Commodity keywords are classified as attribute keywords, promotion keywords, brand keywords and evaluation keywords, which can be used in combination or separately。
The attribute keyword refers to the name or common term of the commodity, as well as to the words or words that give basic information about the commodity type, specification, function, etc. Such keywords do not need to be set too much by sellers and can choose the traditional method of creation. As commodity price factors have always been one of the greatest concerns of consumers, promotion keywords can be more visible. Brand keywords are not owned by every commodity and can be tailored to specific circumstances. Keywords are designed to enable buyers to form a positive and positive psychological implication for commodities and can therefore be used more vigorously in designing such keywords。
The more detailed the keyword design, the more popular it is and the closer it is to life, the more likely the commodity will be searched for and exposed. Because of word limits for commodity keywords, only the most useful of them are retained in the selection of keywords, eliminating useless or less useful keywords. When selecting keywords, be careful not to be greedy, those often searched, such as “female” “high heels” “backpacks”, which appear to be being searched by a large number of people, are often highly competitive and the search accuracy of such words is not very high. Therefore, it is recommended that new sellers use as much precision as possible long-tailed keywords such as “new t-shirts for women in knitting” (“new t-shirts for women in t-shirts”)。
1. 2. 6 is the detailed page design professional enough
The commodity details page is the final page that attracts buyers to generate purchasing behaviour and is an entry point for increasing conversion rates. The products detail pages are designed to stimulate the consumer appetite of the buyer, build a sense of trust in the shop, dispel consumer misgivings and encourage the buyer to pay the bill。
Specialized commodity detail pages are designed, first, to dig up, direct the buyer's demand, stimulate the buyer's interest through product performance, then resonate with the buyer through graphic displays, details, etc., to win the buyer's consumer trust, to dispel the buyer's consumer misgivings and ultimately to effect a commodity trade。
Experts, please
Detailed page designs for commodities need to follow the following principle: 1 information image. Use images as much as possible to convey the message of goods to consumers so that they are more visible, visible and easily remembered. 2 brief and efficient. It is simple, clearly stated and does not affect the speed of page opening. 3 attracts eyeballs, highlights selling points. It should focus on emotional marketing that resonates, gives full expression to the attributes, roles and benefits of the commodity, impresses the customer and hits the pain。
1. 2. 7 commodity in-station extension in place
The key to the build-up of explosive goods is to attract buyers in the most visible position to see and buy them. The internet stores, which are well-funded and well-solded, basically choose a number of in-station extension tools to help themselves increase their exposure. Such promotion tends to prevail over the promotion and promotion of commodities by simply optimizing the search for rankings。
In the area of poaching networks, there are a number of popular and popular tools, such as direct cars, diamond shows, poachers, etc., which are more common for vendors. Figure 1-2 shows the location of the diamond stand on the first page of the net, which is the most prominent focus on the first page of the net, and where the display of goods can be easily discovered by buyers, which greatly increases their exposure。
Figure 1-2
In addition to distribution tools in pay stations, such as direct cars and diamond shows, the web provides vendors with a number of free-of-charge in-site marketing tools, such as pool calculations, gold coins, shop coupons, shop members, etc. Figure 1-3 shows the quakenet collection calculations page. Quakering is an official shopping platform for treasures, and the participation of vendors in such official activities has facilitated both the introduction of shop flows and the marketing of goods, which has contributed significantly to the creation of explosive funds。
Figure 1-3
Vendors can tailor their outreach tools to specific circumstances when they build a charge, with emphasis on funding budgets and costs。
1. 2. 8 clarity in the thinking behind the explosion
If sellers do not have a clear idea and a well-planned plan when they build the charge, it is not possible to make the charge solely on their own. To make a charge, it is necessary to have a clear understanding of the entire process of building the charge, well planned and prepared。
1. Selection is the basis
The selection was the basis for the build-up, and the selection would save much trouble. Otherwise, hard-won marketing has failed to boost the volume of commodities and has wasted money and energy. Vendors should pre-empt the sale by selecting high-quality, high-priced and high-demand commodities。
2. Refurbishment is internal
Renovation is important if the blast is to attract consumers' eyes. As the saying goes, “man relies on clothing and gold”. The successful construction of the explosion will require the full packaging of the explosion, including the design of the front page layout of the shop, the layout of the navigation page, the trade details page, etc. Vendors can design and renovate shops in combination with stores, commodities and target groups to optimize their visual effects, thereby increasing the number of visitors, conversion rates and leading to associated sales。
3. Inflow is the focus
Without traffic, all work is empty. Sellers need to choose the right channel through a clear orientation. Both the vendor selection and the renovation work were prepared for the lead, which, together with the optimization of the master chart and title, would be fully successful。
Conversion rate is the result
The main purpose of doing the first three jobs is to achieve higher conversion rates for commodities. If the flow of a particular shop is alarming and does not result in a transaction, the work done to attract it becomes useless. The high conversion rate of flows is dependent on efforts such as commodity selection, shop renovation, detailed page design, and precise flow。
