Dude, don't use your dad's purple sandpot to burn the cup。
Seriously, that process is getting cold。
As you struggled with whether the first round was tea washing or tea mowing, the z generation had completed the “dunkerk retreat” of the traditional tea industry with a bottle of ice spring。
It's not alarmist。
In 2026, there was no need to wait until then, and now the day of tea is not yesterday。
The old cannons, who were still talking about "chattering" and i'm afraid they haven't figured out how they got shot to death on the beach by a shaker。
You go into a tea room in the writing building, where jasmine used to smell. What's the smell
It's the sweetness of all kinds of fruit and fragrance that comes out when tea is cold。
A warm glass
It was an antique of the last century。
Now it's popular to throw a triangulation bag into a bottle full of ice, to twist the lid and shake it。
It's more aggressive than a barber。
What's this called
It's called cold tea。
A new species that completely rubbed the word "ceremonial sense" under its feet。
It doesn't need you to know what it means to "go down," and it doesn't care if you use spring water or tap water。
The only thing he cares about is speed, beauty, convenience。
It is simply a “public execution” against a traditional tea culture, which is simple and brutal, but it is terrible。
I'm sure these young people don't hate tea at all. They're just tired of the “daddy smell” attached to the tea。
Why do you have to listen to a lot of things
They want a glass of “liquid fuel” that can be put in a bag, squeeze the subway, grab a fish at a meeting, and even finish the exercise。
Tea, in their hands, has finally taken off its heavy cultural burden and returned to the essence of a “good drink”。
Of course, you'll certainly hear people stomping their chests and saying it's a spoiling thing for your ancestors。
The culture is broken, the ceremony is broken
Come on, if culture is always in a museum, it's not a legacy, it's a funeral。
True culture should be alive, able to keep up with the times。
Why do you have to drown in the tea with the old rules
Ultimately, the real crisis in traditional tea businesses is not that young people do not drink tea, but that they do not understand how the business is now。
They're still trying to make the tea shop look good, and they're already selling the tea mountains to the bald。
It's called excitement。
A girl in a tea suit, with a morning fog in the mountains, with her cell phone on the air, strangling a bud from a tea tree, shouting to the camera: “do you see? It's so young! I'll take it from this tree tomorrow
This side of the screen, you're tens of thousands of miles away, drinking coffee, knocking on the keyboard, and you're down。
From the teahouse to the teacup, no second-hand seller made a difference。
It's like pulling a carrot out of the ground。
Even worse, it's almost standardized。
When did you get this bag of tea, when you fired it, who was in charge of the transport。
You used to buy tea on the basis of "honoring" with your boss, and now on the basis of more data than your ex-girlfriend。
So, you see, the tea market in 2026 is not a question of whether to “transform or phase out” at all, but rather a question of “you die or die”。
Those who still hold the idea of “drinking and not afraid of the alleys”, don't know the content, don't make a live broadcast, don't play a joint tea business, and their alleys are already filled up by an internet excavator。
Who's the future winner
It must be the "schizophrenics" who turn "right and right" to each other。
They can hold a purple sandpot in their left hand and talk to you about the fragrance of the rock; they can pick up their cell phone and cut out a video of a million-dollar cold tea。
They can both tell the story of traditional culture so that you can cry, and they can put business models on the line。
To be honest, this is not an era in which only tea can survive。
You need to know not only the soil, but also the algorithm; you need to know not only the weather, but also the human heart。
So, what about you
Was it a hot, hot water that burned your mouth today, or did you hit your waist with a cold, frozen tea
