The news rises
Following a grouping of nine hangzhou intermediaries, who had been placed in groups of all second-hand sources of the search network, the tension between traditional intermediaries and the internet media and electricians had accelerated. Chongqing, qingjiang island intermediary, gathered quickly and targeted the search network。
In the morning, the shenzhen real estate intermediary union, composed of shenzhen, the world bank, china and the united states of america, held a press conference on “resisting violations and regulating industry development”. In a letter addressed to the house search network, the “intermediary union” made a clear claim that only 60 editions and 120 editions of port products approved by the “intermediary union” would be sold in shenzhen; that the prices of the various versions would be granted to the companies of the “intermediary union” would be reduced by a further 50% on the basis of the current discounts; that the additional fees on ap products would be discontinued; and that the agreement period would be extended from the end of the year to next july。
It is worth noting that, unlike collective boycotts by urban intermediaries such as hangzhou, beijing and chengdu, the shenzhen “intermediary union” claims are not limited to grievances over the products and fees of the search network, but also to the expansion of protests to housing electricians who have developed in recent years。
Argument of 1 port price
Intermediary union. Refusal to "upgrade." 50%
Search the network. 60% is the bottom line
This was the first public appearance of the shenzhen real estate intermediary union (hereinafter referred to as “the intermediary union”) according to the general manager of shenzhen and hueyzhou districts. Although the heads of the four earlier intermediary agencies also interacted frequently, there is no doubt that this publicity was largely the result of a “protest” against the house search network。
The general manager of world china estates, a member of the intermediary union, lin jia lak, confirmed the current status of internet marketing as a major marketing tool for the building market, noting that the search network, the largest real estate information distribution platform, had introduced a new marketing model for the building market at an early stage. This statement also indicates that the launch was officially directed at the house search network。
With regard to the price of port products, the word “discretionary price increase” is used by the sino-china estate foresters. He noted that house searches served the purpose of increasing prices by upgrading the version. According to him, from 60 to 300 editions, “costs increased more than threefold for intermediaries. In order to achieve better outreach, intermediaries and individuals can only be forced to buy new products. However, with the upgrading of the version, it does not lead to more effective flows and actual client volumes.” he goes on to point out that house searches are “not taking into account the overstretched operating conditions of the partners, and that prices are rising sharply”。
In the afternoon, the journalist contacted we zhijun, vice-president and managing director of the shenzhen hong kong company, the second house search group, who stated that communication with the “intermediary union” had never ceased and that he had been informed even before the launch. This more than a month of dialogue on port costs, as described by wei zhijun, “at first, they (the “intermediary unions”) only asked for a `priority', and, in view of the market's current difficulties, we decided to give a `an additional nine-centre' discount to headquarters, and i informed four companies first, but they didn't say anything, and i received their e-mail very soon, and this time they asked for an eight-cent discount. At the same time, there have been similar cases of intermediaries applying for concessions throughout the country, and following consultations at the headquarters of house search, it has been decided to grant a flat discount of 70% (from the original discount). Wei zhijun claimed that the margin of preference, which was supposed to be superior to that required by the “intermediary union”, was effective in alleviating the conflict between the parties, but that the result remained unresponsive to the “intermediary union”. As a result of protests by various urban intermediaries against house searches, the “three support schemes” were launched, further reducing the discount (from the original discount) to a further 60 per cent, which wei zhijun said was accepted by four intermediaries this time. The searchers indicated that, according to their calculations, the second house search group would face a loss this year if the discount of 60 per cent was implemented. Wei zhijun considers 40 per cent of the concessions “to be traded for profits in the same direction as traditional intermediaries”。
In response to a request by the “intermediary union” for a 50% discount on the current discount, wei zhijun put it bluntly that “there is no possibility of retreating again. This is not a problem more or less, it is a problem of confidence (for the four intermediary companies)
When the journalist asked wei zhijun whether the intermediary had previously been granted a port discount, the other party simply indicated that “the promotion phase would be followed by a 90 per cent discount”. For a long time, limited discounts have also become a problem for intermediaries。
2 product version disputed
Intermediaries, cut off the high-end editions, 60 and 120
It's like asking bmw to sell x1 and x3
In introducing the “port version” of chiang fuqing, senior vice-president of the central property corporation, it was pointed out that the high-end port required more information on the sources of housing to fill the distribution volume, that real housing was limited, that there were about 600,000 active houses in shenzhen, and that, according to the central bank statistics, there were about 180,000 active houses in the recent past. According to his calculations, the authenticity of each shenzhen broker, on average, would be significantly reduced if more than 60 housing sources were to be published. In other words, a high-end port directly triggers a broker's creation of a false or low-priced source of housing, while a large number of false sources lead to a gradual loss of customer confidence in the intermediary. Chiang fu qing also cited third party data indicating that “the rate of hits on the house search network has dropped significantly, and there is a marked mismatch between the price of its products sold and their use”。
In response to a request by the “intermediary union” to stop the sale of high-volume end-products, the search for the “unacceptable, house search will keep the entire series of end-products”, he described the request made by the “intermediate union” as “as if bmw were required to sell only x1 and x3 and none of the other models were to be sold”. He explained to journalists that the higher version of the port product had directly increased the number of refreshments and increased the exposure of the housing source, which was reflected in the transactional effects. The members of the intermediary union are all large intermediaries in shenzhen, with large numbers of employees, and the use of low-end ports can also achieve high exposure and the closure of high-end ports is “unfair” for small and medium-sized intermediaries。
The journalist also contacted chen peng, the director-in-chief of the hong kong estates board, who was not part of the “intermediary union”, who stated that the hong kong estates had made relatively little investment in the internet media compared with the “intermediate union” members, and that the cost of upgrading the port version had therefore not increased significantly。
During the launch, the director-general of shenzhen's original property, zheng sun, stated that other city intermediaries had joined forces to lay down second-hand houses from the house search network, resulting in “searching houses without room”. Industry also predicts that, if a mutual agreement cannot be reached, there is a high probability that the “intermediary union” will lay down second-hand sources。
In response to this “extreme consequence”, wei zhijun stated that he was psychologically prepared, “they accounted for about 50 percent of the information on the home on our website, and that even if the group were to go down, there would be no `house search without room'. But i still hope that the parties will have further deliberations. He is convinced that “the possibility of cooperation is still greater” as to the next step in the event
Controversy on the sale of a new house by the third electrician
Intermediaries. Electricists can't make money on their own
I'm not planning to raise my own people for the market without working with four new houses
At this launch, the “intermediary coalition” will, in addition to protesting against the high cost of portals to web platforms, target the electrician, referring to issues such as irregular competition and unauthorized payment with the client. At the beginning of the launch, the sino-china realist lin lok had made it very clear that “we have expressed strong resistance to the electric operators on the market” and that it was more directly named as an electrician enterprise, such as the new wave, the doo-doo, and the good house in china, who, on the internet, encouraged the incumbent of the intermediary company “to bypass the intermediary company” in order to sell new houses for them, even “smuggling sheets”。
Turning to the electrician, shenzhen's uncle zheng long laughed: “the electrician is a hot topic, and the more popular topic is that the electrician may have eliminated traditional intermediaries.” from a win-win relationship to an escalation of contradictions, he argued that the problem was that “the role of the intermediary and the electrician changed after the electrician started a second-hand operation”. He further explained that, in the past, the developer had been on the a side and the intermediary on the b side, and now the broker had become the c side, “not a developer of a contract, but an electrician of a contract”, and that it was not the property, but rather a “corporate purchaser”, who had changed himself from an intermediary to a “corporate purchaser”。
Journalists found that the reference to the impact of a real estate electrician, “role”, was the key word used by the same trader as the intermediary. The hong kong estate, chen peng, stated that “it would not be reasonable for an intermediary to be on the c side” and that it would be desirable for the electrician to have a clear position “to do his own”。
In response to the allegations made by the “intermediary union” against the electrician, during an interview with wei zhijun, “i have also communicated with the `intermediary coalition' and this protest against the electrician is by no means directed at the house search network”. When asked whether the announcement by the “intermediary coalition” of “the cessation of second-hand business cooperation with all electric companies” would have had an impact on the operation of the house search operation, weshijun stated with certainty that “there was no impact on the house search”, noting that “the search of the house was intended to have taken place earlier, but did not take place”. With regard to house searches in the marketing market for new houses, wei zhijun has repeatedly stressed that “we are not sidelined by the irregularities described by them (“the intermediary union”) and that house searches strictly eliminate `private papers' and that we only work with brokerage companies”
As the “intermediary union” has stated, once an electrician enters the trading chain under the new housing line, it is inevitable that it will constitute a competitive relationship with the intermediary company, while traditional intermediaries may not be afraid of competition, but they prefer cooperation。
The press found that the launch, although held in a low-profile fashion, had led to lively discussions in the industry. Following the launch, the director-general of the shenzhen network real estate department, zhou zhou, analysed the possibility that the electric agency could raise its own resources to fight the third level of the market chamber. In response to this view, wei zhijun stated frankly that “the subject was not discussed at headquarters”. He stated that “the intermediary company has supported and accomplished today's house search, and we have never thought of abandoning the intermediary company, which for the time being has no plan to raise the beach market”
The city grabs the umbrella, exposes the confidence
Staff are carefully checking participants against the list of invited participants outside the launch site on the morning of 18. Journalists found that there was no house search net on the list for this time, no new residence, and no many internet media that had previously been active at the activities of intermediaries. Interestingly, even if it is not an electrician, it is not allowed on the list of invitees. Severe restrictions are rare。
Is shenzhen's “intermediary union” determined to break with the electrician? In fact, the relationship between the intermediary company and the electrician, one source and one platform, seems to have been good and close over the years. Journalists were also informed that while the four major intermediaries had joined forces, their private interaction with the search network had not been affected. The industry also noted that “business is business, and everyone works for the good”. This explains why the tension broke out sooner rather than later, owing to the fact that the market had been openly blown up in the face of the continuing downturn in the market. At the launch, chiang fuqing, china's joint property, also quoted the deal with the snowstone, “everyone can cover the rain when there is no umbrella”。
Journalists have also found that, although there are only four companies in this “intermediary union”, the voices of support within the brokering industry are constantly coming in. In an interview with chen peng, the hong kong estate, regarding the boycott of electricity companies, stated that “it is good to have a voice in the industry”. The research department of the family control group was also the first to show solidarity with its colleagues in weibo. In addition, the president of the world bank, chen jingsoon, transmitted the first message, calling it “underline” on board。
On the other hand, house searches have been collectively targeted by intermediaries from all over the country, and stock prices have fallen and market values have been reduced to the status quo. Wei zhi zhi zhi zhu zhang has indicated that the business of the various intermediaries was bad and not caused by house searches, but that the difficulties they face are due to intermediaries。
The national intermediary "closed" house search
Not exactly
18 june
Four shenzhen intermediaries jointly issued a letter to the house search, expressing their unequivocal protest at the house search, making four requests and stating that if the house search was not fully accepted, the contract would be “closed”。
13 june
Chase also reduced the rating of the house search stock from “additional” to “neutral and lowered the target share price from $17 to $10。
12 june
Deutsche bank issued an investment report that reduced the rating of the search stock from “buy-in” to “held” and lowered the target stock price from $16 to $11, which was influenced by the news that the search stock price fell by 17 per cent。
An open letter was issued in the second-hand room search, stating that “the full-line product will be reduced by an additional 60 per cent on the available discount”。
11 june
More than 50 real estate brokers in qingdao have jointly formed the qingdao real estate broker industry alliance and held a press conference announcing the suspension of cooperation with the house search network。
31 may
The ceo of the search network sent an internal e-mail on the theme “assumption of the hanzhou federation of brokers for a house raid”. The tone of the e-mail is: don't blame me for loving my house or other brokerage companies, let's review ourselves。
29 may
Chongqing's 10 intermediaries have joined forces to make four demands for house searches, such as “no random increase in port fees”, “no competition for a home”. The combined market share of the 10 intermediaries in chongqing is known to be 70 per cent。
28 may
Nine hangzhou intermediaries announced the removal of all housing sources from hangzhou station, a home search network. The collective evacuation of the nine intermediaries, whose market share in hangzhou combined exceeds 80 per cent, has put hangzhou station, the home search network, in a state of “empty city”。
