High-end consumption has become an overwhelming trend with rising levels of national income, improved living conditions and rising middle class ratios, with an increasing number of middle- and high-end consumers favouring high-quality products when purchasing household electricity. As a result, the manbao group in guangzhou (hereinafter referred to as " manbao") began to develop a high-end refrigerator market by launching high-quality, integrated refrigerator products。
At the beginning of 2017, manbao launched the fifth generation wind refrigerator — the all wind flow flow flowing smart refrigerator bcd-519wpe, which, using all-wind cold and frost-free technology, completely addressed consumer concerns about refrigerator frost. Intelligent use of state-of-the-art wi-fi interconnection technology, with a wireless wi-fi, a one-key link to a mobile phone to connect to the world, food management dynamics are readily available, food options are available, fresh logistics is available for distribution and delivery in a timely manner。
It is well known that the greatest advantage of a cold refrigerator is that it is not frostless, and that its inner walls do not produce frosts, while the temperature of food preservation is even, less wet, the food is dry and the smell is relatively fresh. Frozen refrigerators occupy almost half of the refrigerator market。
In addition, intellectualization has become a trend in high-end refrigerators, with a growing number of large brands starting to make further breakthroughs in refrigerators'smart technologies, such as food identification, food management, tele-shopping, etc., and further breakthroughs in technology raising consumer awareness of smart refrigerators。
With the formal implementation of the new energy efficiency standards for refrigerators on 1 october 2016, however, variable-frequency refrigerators have opened up greater market opportunities, especially for large volume refrigerators above 300 l, thanks to their excellent performance in energy efficiency。
According to the officer-in-charge, the fifth generation of chiller is a conglomerate of wind-cooling technology, intelligent technology and variable-frequency technology, which has been developed in the refrigeration sector for 39 years. Through the introduction of this refrigerator, manbao hopes to provide consumers with high-quality products while also creating comfortable and easy-to-efficiencies in their homes。
At last week’s top prize for china’s high-end electronics and consumer electronics festival last week, the organizing committee published the survey of consumers of high-end household electricity products (hereinafter referred to as the survey), which showed that 79. 3 per cent of consumers had plans to purchase high-end household electricity in the last six months, and that those groups of people who earned more than $30,000 a month in front-line cities and 15,000 in other cities should be encouraged by the reason for their purchases: the upgrading of the quality of life and the replacement demand for household electricity, 69. 9 per cent of whom were pursuing the quality of life。
As can be seen, nearly 80 per cent of the middle- and high-volume consumers want to buy high-end household electricity. According to the organizing committee of the red top prize, eight years ago 28. 2 per cent of respondents were expected to have plans to purchase high-end household electricity products within six months, and the proportion has now risen to 79. 3 per cent。
According to general manager jiadong, current consumer activity and confidence in the market is being rebuilt as a result of the emergence of a range of quality products and services. The greatest support for this round of consumer activity is the pursuit of quality life by the majority population, a trend that is expected to bring new growth and growth momentum to domestic power producers。
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