Towards the end of the year, the city gradually stepped up the promotion of terminals. On 29 november, according to near-exit motorists, a price adjustment was being prepared and would be announced by the end of the month as soon as possible. Although the official motor vehicle of viet nam has not yet responded to this information, its official weibo announced that “it will be very good tomorrow night (30 november) at 7:00”
On 27 october, a total of 01 max and 01 max performce configuration models were officially listed by the extremes, with a sale price of $249. 9 million-33. 99 million and an immediate maximum benefit of $70,000. A similar case would indeed be rare if the official announcement of a preferential scheme by the ultra-turkish motor vehicle tonight meant that the price would be reduced by less than one month by the very close to 01。
“the industry is now at the end-of-year phase, and the stock of dealers is not promising due to the rapid and `price-warfare' of this year.” the secretary-general of the chinese motor industry union, zhang sooyang, has stated that competition among car companies will, on the one hand, provide stable support to the car market at the end of the year, and that boosting car market sales will hit new highs; on the other hand, as competitive pressure increases, more cars will be added to the promotion price reduction in the future, thus further squeezing the margin of profit。
There's a rise or a fall
In the fourth quarter, some manufacturers have successively adopted targeted hedging policies and progressively increased the promotion of terminals. In less than a month after the announcement of a round of preferential activities earlier this month, biadi had to strike again. On 24 november, according to feedback from biadi dealers, the margin of preferential cash for vehicles such as qin, han, don and song under the banner of the dynasty increased to 3,000 to 10,000 yuan. Of these, the larger margin of preference for the qin plus dm-i and the qin plus ev vehicles was as high as $10,000, and the price of qin plus dm-i went down to $898,000. In response to the terminal price reduction, biadi responded to the fia reporter that the cost reduction was not official and that the promotion was limited to november, “in order to accelerate the transfer of electricity”。
In november, biadi launched the “first shot” of the price reduction, which triggered the follow-up of a car, a car, a jacket, an ideal. However, compared to biadi's downward trend, the “price butcher” tesla started a pattern of successive price increases. Of these, on 9 november, the price of the model 3 extension editions increased by $1,500, the price of the model y extension editions increased by 2,500 dollars; on 14 november, the price of the model 3 editions increased by 1,500 dollars, the price of the model y post-wheel drive editions increased by 2,500 dollars; on 21 november, the price of the model y extension editions increased by 2,000 dollars; and on 28 november, the price of the model y extension editions was increased by 2,000 dollars and the adjusted price was 306. 4 million dollars。
“the tesla-related model will continue to rise due to better sales, pressure on production lines and increased production costs.” industry sources argue that biadi's price reductions are aimed at responding to increased sales in response to competition in the market, while accelerating the conversion of market tankers to trams, while tesla's four-year rise is aimed at maintaining its brand position and avoiding price reductions affecting brand image, while addressing factors such as higher prices for raw materials and maintenance of performance. “biadi's marketing strategy may be aimed at increasing sales and accelerating the spread of new energy vehicles, while tesla's price adjustment may be aimed at maintaining its profitability.”
It is worth noting that the price increase was accompanied by a covert “welfare”. On 28 november, tesla announced two car purchase concessions: the purchase and delivery of the model 3/y post-wheel drive cash vehicle by the end of the year, with a time-limited insurance subsidy of $8,000; the purchase of the s3xy full-sized vehicle by the end of the year and the withdrawal of the car, with the annual rate of the three-year and five-year preferential interest rate loan programme being as low as 2. 75 per cent, with a maximum saving of approximately $115,000。
"golden and silver" has helped the city to attack at the end of the year
“the central purpose of explicit or implicit price reductions for cars is to achieve growth in sales and market share in the short term and to ease pressure on product stocks.” in the view of the industry, the restructuring of the market strategy in biadi and tesla, while having some impact on the entire new energy car market, cannot be generalized for other new energy producers and businesses in practice, depending on their own stock pressure, annual target performance, and incentives for businesses to conduct business. “priority competition in the automobile sector is not so much a price war as a long-term price re-construction, after all, in a highly competitive situation, every car company wants its products to have more consumers on the same level.”
The deputy secretary-general of the chinese association for automobile circulation stated that, after entering november, a large number of domestic companies had begun to press for the annual sales target, launching a “two-to-one” price reduction campaign, and retail sales were expected to grow by around 10 per cent in november。
While cars are seeking “price-for-price” to do so, local policies to promote the consumption of cars are again being introduced in order to secure the “top pillars” that support consumption. On 1 december, jiangxi province will begin issuing a total of $1. 953 million to the province, “truck coupons for 2023 jiangxi province; “truck coupons for 2023 grand company city during the winter period from 28 november to 31 december,” to citizens; nanjing will also issue a second round of car purchase subsidies for new vehicles, up to $4,000 for fuel and up to $5,000 for new energy vehicles, starting on 28 november. In addition to the areas mentioned above, sichuan, suzhou, changsha, guangdong, gansu, qingdao, xinjiang, and hoi fat, all of the regions of the month were “real and silver” to boost the final sprint of car consumption。
“there are more direct and targeted policies to encourage car consumption, freeing up more consumer willingness through, for example, the issuance of consumer vouchers or replacement subsidies, which can boost sales in the short term and contribute to the year-round impact of new highs. “in the opinion of the secretary-general of the united nations, choi dong-soo。
Ifac data show that the average daily retail sales in the national motor vehicle market in the fourth week of november was 59,000, an 11 per cent increase over the same period last november and a 24 per cent decrease over the same period last month; between 1 and 26 november, 1389,000 in the car market were retailed, a 17 per cent increase over the same period last year, a 12 per cent decrease over the same period last month, and a cumulative total of 18. 65 million since this year, a 4 per cent increase。
“as the car market continues to grow stronger, the annual mission of the car company is relatively good, with an estimated increase of about 20 per cent in november over the same period.” the union expects。
