In february this year, china's market price index for timber was approximately 116 per cent, with a 2. 3 per cent decline in the ring ratio, a weak domestic market and a “cold winter” for the entire country's mangrove industry. In the general context of the decline in mangrove sales, guangxi mangwood companies have shown some weakness. From 31 march to 1 april, experts from the china association for the circulation of timber and wood products travelled to guangxi city and dong-hyung city to study and explore new ways of developing mangrove businesses. The industry, for its part, believes that, in order to regain confidence, the guangxi mangwood industry could look for product-specific features, create autonomous brands and change business practices。
"cool winter" in the redwood industry
Declining sales have been a challenge and challenge for many guangxi mangrove businesses since last year. From march 31st to april 1st this year, experts from the china association for the circulation of wood and wood products travelled to the front line of the red wood industry in guangxi - - study and research in chang city and dong-hyung city have been carried out, and interviews have been held with the local government and the heads of the industry。
“according to a significant environmental impact, it is true that last year's days were not very good and sales declined.” in the study, a number of heads of mangrove companies said that they were in charge. According to the head of the magwood company, despite the large size of more than 3,000 mangrove furniture factories in the city, there is a lack of market regulation, the artistic nature of mangrove furniture is not more visible and its properties are not well represented.” as a result, the volume of mangrove sales has been affected in part by a significant environmental impact.”
According to monitoring data, the chinese timber market price index was about 116 per cent in february, a 2. 3 per cent decline in the ring ratio, according to liu inwen, the senior engineer, president of the china association for the circulation of timber and wood products. In february, the monitored index of timber imports rose by 1. 4 per cent, from 115. 3 per cent to 6. 2 per cent over the same period. This suggests that domestic markets are weak, international market prices are not reduced, and that the next step, with more policy constraints on natural deforestation and sharper contradictions in the supply of mangrove raw materials, confronts entire domestic mangrove enterprises with “cold winters”。
Increased coverage of more difficult-to-finance logging
What is the reason for the decline in mangrove sales and what are the bottlenecks in the development of the guangxi mangrove industry
According to liu, the country's timber resources are scarce, with imports of logs amounting to more than 87 million tons last year, an increase of about 11 per cent over the same period, exceeding domestic merchandise timber production. From 1 april of this year, on the basis of the pilot phase-out of commercial logging of natural forests in key state forest areas of the heilong river, the cut-off was extended to the inner mongolia, the jilin state-owned forest areas, and to hundreds of state-owned forest sites that were not included in the scope of the tianyuan project within the 8th south station of inner mongolia, the 4th station of jilin camp forest and the dahing ayn ridge。
It has been argued that the products currently produced by over 80 per cent of the mangrove enterprises in cheung city are semi-finished products that are imported into viet nam, which is both advantageous and disadvantageous. In the current trend towards more product quality and product excellence, it is more important for enterprises to create autonomous brands. Moreover, mangrove companies are generally faced with difficulties in financing and short-term lending periods that are not conducive to their growth。
In the view of officials of the nanshan management committee of chang city, the city has the advantage of having a large number and geographical location of mangrove companies, but many of the enterprises in the country are mostly semi-finished and are faced with a lack of marketing skills and a small number of leading firms, which are also at an exploratory stage of management。
According to data from the chang city chamber of commerce and industry, as of december 2014, there were more than 20,000 individual redwood merchants, but only seven brand-name products. Thus, work is needed on branding and product development。
You have to look for a brand name for the strong red wood industry
So, where's the way out for guangxi mangwood? How do we do big local mangroves
In response, liu jili, the general manager of the kari wood mill in cheung city, said that the way forward for the mangrove business was to change the way it operated. For example, traditional medium-sized furniture audiences are dominated by the elderly, and mangrove businesses can capture consumption gaps and develop new, modern and fashionable medium-sized furniture to attract more young people in the 80s and 90s. In addition, mangrove enterprises should gradually reduce the production and processing of semi-finished products, increase their self-production, research and development efforts and work on creating autonomous brands。
According to lee young-jian, vice-president of the guangxi society for research on mangroves, despite last year’s unfavourable environment, the consumer’s demand for mangroves has not diminished, and if well-targeted and produced redwood furniture products are in line with consumer demand, they can well sell. For example, mangrove products, targeting large customers such as companies, businesses and others, are of high quality and quality. The second is for products of the general public, which are dominated by general mangrove products such as gills and pear wood, but which deal with the process and hymn of the product。
According to zheng goran, secretary-general of the dong hing ming chamber of commerce, dong hing is building an integrated redwood industrial park in dong hing city, which covers about 1,000 acres, and which combines the processing, sale and sale of redwood raw materials, with three years of planned success. First, in the case of raw materials of mangroves, a wholesale market for raw materials of mangroves has been created for the entire country; secondly, a base for the sale of finished and semi-finished products has been created. “in addition, we have been active in organizing the east hing mangi enterprise to travel to guizhou, beijing, tianjin, shanghai, etc. To raise its visibility and find more opportunities for cooperation.”。
