Content development
What is the core of a successful website? That's the content, how to build it
1. Provision of content
The content is built around the needs of users, and analyses the behaviour of users through data analysis, market research, and identifies the needs of users. ... To provide useful content to users, this is the main direction.
2. Incentives for users to contribute content
The construction of content initially involves the creation of content by the operator and the attraction of users. When the site is popular, it is essential to maintain and manage content on a daily basis, mainly by stimulating users to create more content on a continuous basis through operational strategies, and to generate more content through continuous circulation and new users。
3. Digging faithful users:
When the product matures, a regulatory system can be put in place, mainly in the community of communication, where faithful users can manage and communicate, guide users to maintain, and content and discussion can be targeted.
Ii. User maintenance
User maintenance is the relationship between managing products and the user community, which is illustrated by community-based websites as follows:
Establishment and improvement of help systems and issuance of friendly product announcements
2. Address user feedback in a timely manner and provide them with better services (client service)
3. Actively invite users to experience and experiment with new products and involve users in our website
4. Rationalization and optimization of virtual and hierarchical systems in operation
5. In community relationships, there are emotional problems between users, reconciling conflicts between users, disputes and the ability to reconcile round
Community administrators will have some authority within the user community and it will be important to create a good image that allows users to build trust in the website, which not only enhances the loyalty of users, but also enhances the brand image of the product and provides a good basis for marketing。
Iii. Product demand
Although the product is the work of the producer person, the operator has the most contact with the user in the course of the operation, which makes it easier to understand the user's needs and advises the product on a continuous basis, and is also a matter for the operator to better meet the user's needs if the product and the product are jointly designed by the operator。
Data analysis
Data analysis is the most important component of product operations, and the following points are made:
Data to understand product issues
Each product will have data indicators to analyse: pv, uv, login, membership, posts, returns, etc. The data will change depending on the product, and changes in these data will make it possible to understand the current problems of the product and to identify the problems, which require optimal demand for the product
2. Data to understand user behaviour
Through a number of specific data indicators, users ' performance on the website is analysed in a way that is more conducive to understanding the behaviour of users, such as the pages that users prefer to access, what they most like to see, and that, through a series of analyses, they are better able to optimize products at a deeper level。
3 documents required for data analysis
Data recording tables (excel) and data reporting (word)
V. Plan of activities
The development of products at a certain stage is sustained by activities that generally have several purposes, the first of which is to guide users to create content; the second is to create a climate in an active community that increases user-group relations; and the third is to enhance the branding of products through external cooperation.
The specific work required of operators is described below:
1. Development of a six-month programme of activities: it is possible to understand what activities might be needed for products, giving priority to thinking, and of course, over time。
2 collection of activities: look at what other products have done and collect them so that they can be taken into account in specific programmes
3 programme of activities development: documentation of specific implementation programmes, including topics, content, time and place, purpose, awards, description, budget for activities, etc
Summary of activities: summary of activities concluded, output of summary reports, including themes, time and place, purpose, achievement of results, strengths and weaknesses of activities, actual budget
Vi. Marketing plans
The following points illustrate the need for the product to be sold externally in the process of dissemination and to improve its brand image:
