- the customer's journey: is he at the stage of understanding, reflection or decision-making
- emotional state: is he anxious, curious or troubled
Since then, the bluetooth headset in your eyes is no longer a word, but a true user who needs urgent solutions, with anxiety and at the decision-making stage。
Third tier: value creation from “production content” to “building assets”
Those who think about seo are the chief editor, the architect and the brand manager。
- editor-in-chief perspective: the pursuit of the comprehensiveness, comprehensibleness and uniqueness of content and adherence to user values。
- architect perspective: not content with a single ranking, but build thematic clusters (co)Ententent hub, which creates an unmistakable “fortress” to establish territorial authority。
- brand manager perspective: let every piece pass on brand value and sink into brand assets。
Level four: data and technology transfer from manual driving to automated driving systems
Thinking needs to land. Seo thinkers see technology as a value amplifier and data as a navigational tool for decision-making。
- they promote products and technologies, taking into account url structures, page speed and content at the beginning of their design, and placing seo “inline” into product genes。
- they can see the essence of a "non-attractive narrative" and promote optimization from the phenomenon of "fifth-ranked but low-hitness". They let every data anomaly point to a specific user experience problem。
Level five: integration of cross-border seo ends with "de-seoization"
This is the ultimate form of seo thinking: making it the common language of the whole company。
- it gives brand marketing and makes the search page a window for brand promotion。
- it will be integrated into the user experience, because the nature of seo friendship is user-friendly。
- it requires a basic understanding of the content, design, development and even the customer service, which can be optimized in their respective positions。
The true seo is not driven by code and text, but by a collaborative logic and growth paradigm across the organization。
What is it about people who have the idea of seo
They are the user psychoanalysts, the system architects and the intersectoral translators. They do not possess a skill but a meta-capacity to understand humanity, create value and build systems。
This set of capabilities allows them to play a role in any job related to “user” and “product”。
So, next time you want to upgrade seo, ask yourself: am i doing seo, or am i driving business growth with seo thinking
The difference between the two determines whether you are a tactical implementer or a strategic breaker。
About authors
I'm ma yooyang, director of the public marketing strategy and founder of the ai seo and geo software。
A 14-year digital marketing experience and six-year growth team management experience. I was a core growth member of the front-runners, including all-takers, jung-bang brands, and built a growth system for saas operations, with seo and content at its core. I also made it possible for ai-tool products, companies, and companies to create a full business closed loop from traffic to revenue, and was deeply involved in the entire process of multi-product growth from 0 to 1, to 100 times。
