The annual “618” network campaign has opened. In the face of the super-long promotion period, have you made a move to "buy and buy"? What are the consumption traps for this year's promotional campaign that require special attention? Don't worry, i'll give you a guide
In order to increase consumer confidence, the zhejiang provincial commission for the protection of consumers, together with the shanghai city, jiangsu province and anhui provincial commission for the protection of consumers, issued a “618” internet shopping consumption alert
I. Watch out for ai impostors and select formal platforms
With the widespread use of ai technology, some illegal traders are using ai to impersonate impersonators (e. G. Stars, cyberreds, etc.) to carry false live goods, seriously misleading consumers. During promotions, consumers should be wary of ai face-to-face/speech technology, be careful to verify the authenticity of accounts, confirm whether they have been certified by the platform, and be able to determine whether it is an ai imitation by observing the naturality of a person's micro-expression, the synchronization of sound and mouth style, the appearance of unusual images such as the presence of a person or a distorted background, the presence of abnormal promotions such as abnormally low prices, the choice of a platform and a commercial transaction that is fully qualified, credible and after sale, and do not click on an unknown link to conduct a private transaction outside the platform。
Ii. Advance planning and clear promotion rules
During the campaign, various platforms launched various types of preferential activities, such as official cuts, direct drops in commodities, double-crossings, ad hoc prices, and overloading of consumer vouchers, vouchers, etc., and some parts of the commodities were able to co-opt state subsidies, which were confusing. Consumers are advised to prepare consumption strategies ahead of time, such as obtaining the relevant vouchers, coupons, live red packages before shopping, identifying the scope, conditions and duration of use; knowing the requirements and conditions of state subsidies for the goods in question, eligibility for the subsidies in advance; paying attention to the policy of refunding gifts and goods in exchange, and clarifying the rules for forward sales。
Iii. Paying purpose and paying services
During the promotion period, some merchants set their consumers through increases and drops, false prices and price increases. With the length of the promotion time, the question of when to buy the most cost-effective is a problem for consumers, many of whom have filed a bill and have found that the subsequent commodity or platform is more advantageous, calling it “the loser”. Consumers are advised to focus in advance on the price trends of the goods they want to buy, to search for historical commodity prices using a third-party price comparison tool, and to make more price comparisons through different platforms. Before the next list is clear as to whether the goods are price-insurance services available, careful reading of the price-insurance rules, clear information on the duration of the price-insurance period, the scope of application, the statute of limitations, etc., retention of evidence relating to changes in prices, and a timely application for a return of the price difference from the goods to the platform。
Distinguishing the “heartmark” and avoiding the consumption trap
In recent times, there have been frequent “heartmarks” in the market that mislead consumers through word games, such as white-like “mostly” barrel faces, “twilight zero” sauce, “no. 1 earth” pork, “120w” chargers, etc., which can easily lead consumers to misinterpret the true weight, composition, performance, etc. Of goods. For example, “mostly” is the name of the trademark, not related to the weight of the goods, nor does “120w” mean real power. Consumers need to be careful to distinguish between “trademark names” and “product characteristics” and, in addition to looking at “big words” on product packagings, to be more careful about “small words” (e. G. Net content, distribution tables, etc.) on product packagings in order not to be misled by trademark names。
V. Warning communication to prepared expenditure
In order to attract consumers to the list, some anchors use marketing techniques such as “time-bound” “limited” “net-wide minimum prices” to create an atmosphere of scarce tension, or make absolute commitments such as “speck-off” “seven-day white” “three-day effects” on product performance. Consumers are advised to take a rational view of inter-relationship campaigns, to buy goods according to their own needs, to refrain from rushing consumption, to refrain from excessive hoarding, to rely on the absolute language and commitment of the anchor, and to look carefully at the description of the commodity details, consumer evaluation, etc. At the same time, care should be taken to distinguish the true nature of the evaluation and to guard against the phenomenon of similar texts, pictures and images。
Vi. Careful inspection of goods and maintenance of consumer certificates
Upon receipt of the goods, the consumer recommends timely identification, purchase of valuable, fragile items or detection of overpack breakage of the delivery, etc., the recording of the video box is recommended. Consumers are advised to maintain complete consumer documentation such as order details, payment vouchers, logistics information, passenger service chats, telephone recordings, etc., in cases of consumer disputes that can be resolved first in consultation with businesses or platforms, without which complaints can be made through the 12315, 12345 hotlines or official channels such as the 12315 national platform and the 315 national coordination of wisdom platform, to defend their legitimate rights and interests in accordance with the law。
