Returning to the report, 97. 3 per cent of european consumers are expected to be involved in shopping on a cross-border electrician platform by 2025, indicating an increasing consumer preference for cross-border shopping, with opportunities in this fast-growing market for both platform and stand-alone vendors, both well-known and emerging。
More trend insight
Businesses that have initiated or are considering entering the european electricity market need to be aware of current trends。
Compliance first
Regardless of market access, compliance development is important, whether product compliance, brand compliance, fiscal compliance or marketing compliance。
In the past, the european union had asked temu to provide more information on its sales of illegal commodities, and suspected that it had not taken effective measures to put an end to such problems. As you know, since entering the european market in 2023, temu’s active users have reached 75 million a month, and with such a huge volume and a price-winning temu, it is easy to mix bad businesses。
This time, the eu is based on the digital services act (dsa), which requires temu to explain the repeated occurrence of illegal goods and disclose specific precautions, while temu is required to respond by 21 october, although this does not represent a violation, it may face formal investigation and a fine if the violation is found. This is not the first time that the eu has asked temu, which has recently been the subject of numerous inquiries and increased monitoring, and some member states have called for stricter regulation。
It may be a reason to protect local traders, or a reason to “shoot out the head”, but compliance is undoubtedly a guarantee of long-term, stable business operations in europe by china’s electrical platform。
2. Optimization of refunds
Re-exchange is the most painful problem for every power dealer, especially for those who cross the border and whose low-value products cost more than even the product itself, and therefore focus on local consumer preferences。
Blueyonder's survey on retail return of european consumers showed that nearly 61 per cent of european consumers indicated that their purchasing decisions would be significantly affected by liberal return policies. Fifty-two per cent of consumers reduced their purchases as a result of stricter return policies, while 57 per cent considered these restrictions to be inconvenient or unfair。
Of these, incorrect sizes, damage to goods and receipt of wrong goods are the main reasons for the return. In addition, 47 per cent of respondents indicated that they might retain the commodities they were supposed to return if discounts or incentives were offered, while 27 per cent indicated that they would choose not to return if the return was subject to payment. The survey also revealed a strong consumer interest in third-party return services。
While a clearer and more friendly return policy will save more consumers and increase the operating costs of businesses, some of the refunds can well be avoided, for example by specifying the size of the goods/with video graphics, using more reasonable and reliable packagings to avoid damage to the goods, optimizing the delivery of the goods to avoid discrepancies with the order, improving the pre-sale and post-sale passenger service, etc。
Businesses need to better optimize their return-for-trade policies and find a balance between profit and consumer-friendly return experiences。
3. Identification of fraud
Recent reports by leaders in the area of e-commerce fraud and risk intelligence, rikified, on the return and refund operations of e-commerce enterprises worldwide, as well as the impact of fraud and abuse on retailer policies, and studies of major markets, such as the united states, the united kingdom, france, germany, mo, pakistan and o, found that refunds and refunds cost retailers a staggering $39. 4 billion, of which at least $28 billion were considered to have been affected by fraud and abuse。
Policy abuse refers to the deliberate use or manipulation by consumers of the terms and conditions of merchants for personal gain, including ordering multiple sizes and colours and returning most goods upon receipt, claiming that they were “not received” or “not arrived”, and returning goods after trial to obtain full refunds。
This has also led many vendors to tighten their return and refund policies, which are in conflict with the optimization of the refunds referred to in the second point above, as it is too difficult to identify fraud and abuse policies, and businesses may need to reduce risk through additional controls and the power of the payer。
As the four-quarters of the electrician sales boom, especially during the “black five network one”, surges in purchases will be accompanied by a significant increase in fraud risks, reminding businesses to enhance website security, implement anti-fraud systems, increase 3ds certifications, etc. In order to reduce risks and increase consumer confidence。
4. Balancing preferences
The pursuit of value for money is a human nature — beyond brand loyalty, highly attractive preferences are a key incentive for consumers to file。
In the case of the united kingdom market, for example, the latest holiday retail report issued by shopify shows that per capita consumer spending on holidays in the united kingdom is projected to increase by 21 per cent between the forthcoming black friday and monday on the internet, and that promotional activities attract 50 per cent of the purchasers, with discounts as the main motive。
Yet another study shows that 42 per cent of british consumers remained loyal to the brands they purchased during black five, which suggests that consumers do not always follow low prices and that they value brand services and shopping experiences more。
So how to balance the benefits of a season promotion is also a major consideration for businesses, where excessive discounts, while increasing sales in the short term, erode brand values, where many brands create a habit for consumers to buy only at discounts, are difficult to compete with at discounts, and where businesses need to deal more strategically with holiday discounts and promotions and combine them with marketing objectives。
