Modern foreign trade enterprises have little room for product and optimized productivity, and future competition for firms will be marketing competition, and developing diversified digital marketing channels and effective content marketing will be the best solution for modern firms to open up overseas markets. Today's main way of promoting our foreign trade. • analysis of the strengths and weaknesses of the various outreach approaches。
Main tools for foreign trade marketing
1. Underline marketing
I. Presentations
The fairs were the most accessible to clients, but it would be useful to know where the company was, which brands were involved, the list of exhibitors on the official website, whether there was a well-known brand or peer participation, etc。
Ii. Magazine and television media
The placement of magazines and television media can be done through local clients, by themselves or through third-party companies。
2. Online marketing
I. The path to the search engine
The marketing of search engines is one of the more important methods of searching, with both passive and active searches. So many websites tend to optimise the structure of the site to obtain better natural ranking results. Search engines are a good way to market foreign trade。
Access to social media
Social media can be used for outreach and help increase brand exposure, and social media are searching。
For example, the use of facebook advertising, youtube advertising, and in-depth target-group excavations, such as facebook advertising, which uses forms to collect contact information from customers, industry background, customer needs, motivation for queries, etc., can expand simple customer development to the analytical and linkage expansion of the market and better manage marketing opportunities。
Iii. Pathways to the b2b platform
The only way that many foreign-trade enterprises can now be promoted is through an ali baba account, and there are many platforms, more or less influential, in addition to the two b2b platforms。
Means of marketing foreign trade mail
The e-mails need to be simple, subject-oriented, so they don't all go here
Advantages and disadvantages of mainstream foreign trade marketing
1. Exhibitions
Advantages:
Companies that often go to exhibitions should know that, at the fairs, clients are able to see your products directly and in close proximity, and that you can communicate and communicate directly with clients, and that it is generally done by industry-related persons. If they communicate well and understand well, the opportunity to sign them is greater, thus saving time costs by saving development steps such as electricity sales, visits, and customer tracking。
Disadvantages:
However, as the times evolved, national policies supported an increasing number of companies engaged in foreign trade. Participation in exhibitions and conferences consumes considerable human and material resources. There will often be a large number of companies in the same exhibition and industry, at a time when the advantage of the supplier would have been disadvantageous, when the customer would have been more efficient than the three on the internet. After all, your product, your team, is in front of the client, and your pros and cons are in front of the client, and the client will find the good and bad of the same product if he finds the right one, so it will be a little more difficult to develop the customer at the fair, and the way the rabbits are promoted in this growing foreign trade market。
B2b platform for foreign trade
Advantages:
In the context of this great internet era, online transactions have become the dominant trend, and with the emergence of a b2b platform such as ali baba, international trade has become simpler for smes, with the example of ali baba, where the platform has a high visibility and has a feeling of growing trees. Simple operation, low threshold。
Disadvantages:
Large and small companies are all squeezed in, trying to get lucky here, but the more people come in, the more competitive they are, the lower the threshold, the lower the quality of the queries, the less relative, and, together with the fact that aribaba is mostly a small and medium enterprise, you can't hit a big business with any more money。
3. Promotion of social media abroad
Advantages:
Social media promotion is in fact similar to that of the new media in the country, as many companies in the country now use their own public domain, small red books, microblogs, etc. To promote their products and services, which are relatively new. It's right to follow the flow, and that's what it's all about. It's important to see you first, not to say that you're not afraid of the alley. Not everyone is willing to spend time looking for you in this time of intense competition and high tempo. You have to come out and get the attention of others before you can cooperate
Disadvantages:
Social media do not apply to all sectors, and it is important to find a clear location for their products, to conduct a large number of market surveys before they can be promoted, and to find a company that specializes in foreign trade promotion, after all, is better than it is in its own mind。
4. Google search engine extension
Advantages:
To be honest, in its current form, the most promising foreign trade extension should be google, which has 78. 32 per cent of the market share of the google search engine, and the world’s largest flow, which is like the domestic baidu, when you open the baidu, search for a keyword about your industry, and look at the ads on the display page. However, google is more user-oriented than baidu, with a maximum of seven ads in a presentation page, and much less competitive, and more direct than the promotion of the sea rook google on the b2b platform。
Disadvantages:
The google extension service industry is mixed, many of which are outsourced or outsourced, and some of them even use illegal black hats to help their clients advance their ranking. There are often post-sales service faults or small companies practicing with customers' websites。
Here, brenda recommends that you look for some of the points that google extension providers need to note:
1 holds the google red level i proxy licence, preferably the google experience centre。
2 own technical team (seo optimizing operations and ads ads advertising)
Companies are not outsourcers or outsourcers to ensure the quality of services after sale。
Either way, there are advantages and disadvantages, there are no perfect ones, and only the one best suited to the development of its own company is the best。
