Most of us who are bloggers use blog posts to rank, and a small part of us may be influenced by individual training institutions to use regional + seos, and as for those who do not, how do we write titles when we write
I once mentioned in the seo article that every article must have its own goal keyword, as if the target keyword was the seo title。
But if you write a title that fits the search engine's needs, you find that it's not subject to user clicks, that the user's title does not have the desire to click, that if you write a title that allows users to click on the desire, then it doesn't meet the need for a drop-in frame in the search engine, and the natural ranking is difficult, so the problem is that there may still be some friends here who don't understand what it means, and here you put two headlines out for your reference
The first of the two headings above is one that meets the requirements of the search engine and the second that induces users to click, both of which have their own advantages but also their own disadvantages。
The first title meets the needs of 100-degree users, such as the need for skills, the need for micromarketing, the need for a full title, and the content of a title, so it's a good idea to be ranked on the front page, but there's also a disadvantage. When i put this title on the front page of the station, you will find that the title does not stimulate user clicks, such as the title “best micro-credit marketing method in history”, which may be more attractive to users than his title, but the title does not need to be in his current title and may not necessarily be on the front page on the list
And the second title is a kind of user-click-type title, and when the user is marketing, i'm sure he'd love to go in and learn how to sell five minutes and 10,000 qqqs, but the question is, there's no keyword in the title, there's no keyword, there's no ranking, there's no doubt, there's no question, is there not? If you change the title to "bulk adding qqfriends method for automatic adding qqqfriends", i'm sure there's definitely a ranking, but when you get to the front page, people don't click on it。
The question arises as to how we can integrate the two titles, if they are to show the user a title party to lure the user and if the search engine is to see an optimised title。
Often, the title of the search engine identification and the title that the user sees is a bitle heading of a web code, whereas the cms, which was not developed twice, is the same title, so the title that the search engine sees is identical to the title that the user sees。
The problem is solved by separating the title of the article from the title of the search engine, so that the title that the search engine sees meets the conditions of the search engine and the title that the user sees is the title that the user clicks on。
Let's take a look at the title of the website, and see how users see the title “how does micromarket work” and the code title “how does micromarketing work?” - micromarketing techniques, micro-marketing, micro-marketing, micro-marketing, micro-business techniques, micro-businesses, micro-marketing, micro-shops, micro-stores techniques, micro-shop operations”. This succeeded in satisfying the user's clicks and also in matching the search engine ranking。
As to how the technical aspects are improved, mainly by procedural changes, i do not go over every procedure here, because i haven't changed any of the other procedures, and here i say, mainly, how my blog template was modified。
Enter web template directory (
/templets/dedecms/article article. Htm) to open the website using the dreamweaver software, and then to replace the title label with the label {de:field. Shortitle/} as shown in the figure below:
All right, the title has been modified, but when we write the article, we have to fill in two headings: the title of the search engine, the title of the title party that the user sees, and how to do so. When adding the document, the title of an article is also abbreviated, and the title of the article is a title that the user sees, the title of the search engine, as shown in the figure below:
Summary: after all, the search engine is a machine, and it is not possible to identify the title party at this time, so the change is the best way to get ahead of a title party article, and it's not a black hat seo, because both titles are highly relevant to content, and it's just a process of optimising the website seo
