The internal links simply mean that the pages of one's own website are linked to the pages of one's own, which enhances the content of the site, enhances its viscosity, conveys page weights, promotes the ranking of the site and starts with a user experience that is a well-qualified website that is consistent with the user experience. In the seo community, there has always been the term “improvement of the inner chain, the outer chain,” but for seo optimization, there are only two aspects: off-site optimization, and off-site optimization, which is particularly important in the early stages of the new station. It can be said that once the inner chain is optimized, the website will be half as successful as it is, and i will tell you what is happening in the inner chain。
I. What's the inner chain
What does it mean
The inner chain is, by definition, a link between the pages of the site, which is simply a link between the pages of your own website and the pages of your own website, so the inner chain is also a link of the site。
Ii. What does the inner chain do
Improved website coverage
The links within the site are optimized, and the search engine is easier and easier to access the site's pages and promote their collection。
2. Improving user viscosity
Clear and simple web sites are structured, and it is easier for business user management to browse them, click into the catalogue structure of the website and improve its own website pv。
3. Right to pass pages heavy
A reasonable inner-chain structure can effectively assign a reasonable weighting orientation to each page of the site, which will help the search engine to become more aware of your site and make the search engine more friendly。
4. Promoting website ranking
The intra-page chain that has been captured by the search engine has improved the ranking of web keywords and the overall weight of the website。
Iii. Expressions of the inner chain
1. Imaged inner chain
Image inner chains are common in weblogs and banners and are common forms of image inner chains. In addition, the pictures need to be marked att to facilitate the identification of the images by the search engine。
2. Internal chain of navigation
The navigation chain consists of a column navigation bar, a classification navigation bar, a navigation bar for hot-door network search capability, a navigation bar for recent research articles, and a review guide for hot products. At the same time, the column navigation bar also includes a lower-down menu navigation bar, which, if the enterprise's website navigator is in the form of a photographic instruction, is suggested as an important role in increasing the number of pvs and traffic for the site and in upgrading its website as a weight。
3, tag inner chain
There are many types of labels, such as labels in the search box, labels at the bottom of the content page or at the bottom of the title, labels in the navigation category, etc。
4. Do not use javas as much as possibleCript
Not recommended javasCript file because it is not friendly to the search engine。
5. Inline chain of content pages
The inner chain of content pages is a common inner-link form of the web site, as well as an inner-chain that has a better pedagogical effect, generally by linking key words, hyperlinks and plain text information to the content pages by adding some of china's anchor texts。
However, adding the inner chain to the content page requires care not to repeat the inner chain to a particular keyword, one or two times is sufficient, or can be used in conjunction with the strong, h, and em labels, but not too much, followed by diversifying the inner chain form of the content page to allow the search engine to recognize the weight of the site。
6. The inner chain of content
When you look at the content of the website, you may see recommendations at the bottom of the content page, and guess what you like and what's related to it, which is the webmaster's content chain, which helps to make the site more sticky and pv more accessible and to reduce the rate of jump-out。
7. Web site map inner chain
Site maps can be in two different formats: maps in xml format are for the search engine and maps in htm format are for viewing by users. Web maps are very useful for improving web collections. In addition, rss subscriptions help to improve web collection。
8. The bottom of the website
Many national research websites like to have news pages and links to product pages at the bottom of the website, which is a form of instruction in the inner chain, also helps students to improve the administration of corporate websites。
The web site's inner chain forms take many different forms, and these are some of the most common expressions。
Iv. Focusing on the internal chain of the website
1, consistent with user experience
The website should not be optimized in order to optimize, but should put user experience first. Websites that match user experience are excellent and qualified。
2. Validity of links
The link must be set. If the internal link cannot be opened, a dead link and a broken link will appear. Such links have no impact not only on website optimization but also on site optimization。
3. Internal chain uniqueness
We can match a few keywords by a station link, but an important keyword can only match an enterprise link, and without a keyword that matches multiple links, this directly results in the information search engine not being able to determine exactly which is the correct link management page of the keyword and then to determine that the link is an invalid duplicate link page, or to obtain any weighting。
4. Number of inner chains
The limited number of links per page, particularly content pages, should not exceed three in the general content pages, and the search engine will ignore the page or the page's contact page beyond the limit。
Summary
The role of site links cannot be underestimated, and the skills of a seo person, in addition to his case, is to see whether his optimization of case site links is reasonable, consistent with user experience and conducive to the search for spiders。
