On january 15, 2016, yocheng potato net, a choreographer with a funny headline, took over. Looking back at the show's performance over the past few months, it is called a “black horse” in the online arts. Since its launch, the programme has remained high, with a total of over 200 million broadcasts and a total of nearly 100,000 interactions as of 18 january. One could say that “high value for money” is true. Today, the journalist interviewed mr. Song binghua, general manager of the yucuo potato recreation centre, who analysed their winnings for us。
Get out of the original, pick 56 out of 700
Strictly speaking, the production costs of " funny headlines " are only three to one fifth of the costs of the same type of programming, and the cost of advocacy is small in budget, but they have achieved their current achievements and have been evaluated for "high value" in the industry. However, this “high value for money” has nothing to do with the high level of effort of the production team and the high degree of alignment of the stars。
“as a 100 per cent video site produced by its own team, the difficulty of "jest headline" is not so much in terms of budget, but in terms of almost all types of means (talk shows, newscasts, performances in studios, outside short films, out-posted advertisements and even animated films), so it is quite difficult for the team to produce”, song bong-hwa said, “56 scripts that the audience finally sees, drawn from more than 700 original pieces, each of which is an original script that will never duplicate a web section.”
“from the original ideas provided by the netizens to the scripts that can be accepted by the public, it is a hard work that cannot be reconciled, and the only way to stay up, work overtime, and give up all nine months of public holidays.” moreover, the artists who come to the show, their “roles” are custom-made. It is known that liu liu and his team, the producer of " funny headline " , have been working on the original script for the past nine months without leave. In particular, liu liu and his wife had been married eight months before the show, while the wedding had been held until the second month after the end of the programme, almost a year later。
The user determines the content, the sample data is analyzed to be successful
In addition to good content, the success of the programme also benefited from the advanced production philosophy of the production team. In order to give the viewers the most popular and funny work, producers have drawn on the complex processes of the global production industry! For example, the audience for " funny head ruler " was framed at the beginning of the programme. As a result, the production team set up an “angel viewer” based on this audience group, which is a sort of traditional sampler, but more like a group of original fans of internet products. In the creative process, the " fun head kings " team, by receiving feedback from the group of angel users, mainly between the ages of 19 and 35, 60 per cent of whom are men, is the one that best suits the young population and the closest to their lives. Song binghua said, “for us, an angel audience is not just an audience, but part of a programme”。
In the age of the internet, everyone was talking about big data, and the creation of big headline was undoubtedly a successful exercise in the application of big data to the production of programme content. The big data reset that has been followed since the first stage of the programme was launched has been extremely helpful for the continued evolution of the programme team。
It has been learned that in the early part of the day and in the early part of the airtime, the title of the funny headlines did not focus much on outreach, “our main strength is in content production”, but “we are surprised that, at the beginning of the day, our netizens began to transmit a large number of messages to us, first thought we had done it, and later became aware that it had been spontaneous”. “traditional television programmes are for the audience to see, and online programmes, in addition to making them look good, can only be effective if they provide the audience with the drive to relay them”. He does not deny that the transfer of the “water running” style of the internet has nothing to do with the star effect. But it's this two-way "star plus content" thing that's going to make big head win. It is expected that in june of this year, the second season of the fancy headline will return and, although the details of song binghua have not been revealed, he will say: “there must be a new upgrade on the first season”。
