In recent days, media reports have reported that a generation of santanas sold only one in november, which has led many of santana's internet friends to lament “good-bye indeed”. This is not the first time that the public has been told that the santana car system “will be completely out of history.” according to upstream journalists, 21 new santanas were cut off in march last year, and the media believe that the trend towards motorization of cars and the problem of emission credits are important reasons for the status quo in santana。
Prices are down. 21 car stops
“having santana, fearing all over the world”, the ad was spread throughout the country in the 1990s. Today, however, it is no longer popular, as reported by the chinese press, a recent set of data shows that in april 2023, santana sold 7538 units nationwide, down to 1063 in june of the same year, and around 100 in august-october, while in november it sold only one in the country, “it also means that santana will be completely out of the historical arena.” according to the media。
On january 8th, journalists from the upstream news service (boliasy@163. Com) noticed that santana was no longer available on the public press website, and that mofe was already selling? The journalists then contacted the public and the client said that section 2021 santana had ceased production in march 2023, that there were currently very few 21 santana models in sale at the distributor's office, and that there were currently no 21 santana models on display in the network of public officials, and that if it was necessary to purchase section 21 santana models, local distributors could be contacted。
In the case of future production, the client indicated that no notification had been received and that “it is now a state of cut-off, and the distributor does not rule out the sale of the santana model with a very small amount of 21”
Upstream journalists then contacted a popular 4s store in chongqing, where a guest at a 4s store in the northern district of sud-nord stated that santana had been cut off and was currently the main seller of new cars, none of which was being sold. Does chongqing have any stock trucks in santana? According to the sales staff of a 4s store in jiangbei district, it was not possible to ascertain that only one 4s store would be available for purchase。
According to a search carried out on the internet by journalists using the word “santana”, on the front page, at least two car distributors published information on the santana system's reduction, for example, section 2021 1. 5l, a hand-held version of which showed $879,000 for guidance and $20,000 for price reduction and $679,000 for offer by distributors; in the information published by another distributor, the price of the same car was reduced by $35,000 and the price of $5. 29 million for the dealer; and on the santana-type quote page of a well-known car website, the campaign advertisement showed that participation could be purchased at a minimum of $44,000。
China, first jointly financed sedan
In the 1970s, chinese sedans were largely dependent on imports because of their own weak technology and their less mature water lines。
As reforms and openings progressed, the chinese began thinking about the automobile industry. In october 1978, a chinese mechanical delegation visited europe to discuss joint ventures with smith, then chairman of the volkswagen motors group. Since then, after six years of cooperative car-building negotiations and audits, the chinese and german sides have finally entered into a joint venture contract in october 1984 at the people's hall in beijing, which was also officially established as the front of the shanghai mass and china's first car joint venture, shanghai volkswagen limited, and santana as the first joint venture in the history of the chinese automobile industry. China's automobile industry has quietly opened the legendary journey “to introduce a car and change an industry”。
It was explained that the first step since the establishment of shanghai volkswagen limited was to promote the nationalization of the parts and components of santana, but that the process was one step away: in 1985, the shanghai mass began to produce santana in bulk, and in 1986 only four parts were nationalized: tyres, signs, radios, antennas, with a national production rate of 2. 7 per cent。
In 1987, the shanghai municipality set up the shanghai group for popular construction and the santana national production office. In 1988, the shanghai community for the national production of santana cars, made up of 105 spare parts enterprises, 6 higher education institutions and 7 scientific research institutes, began to promote the national production of santana。
After several years of continuous siege, by 1991 the santana national production rate had reached 70 per cent, and in 1996 it had risen to 90 per cent. "it's not just the creation of a santana. This is also a classic ad that makes high-quality santana sedans famous. China news said this。
22 years in a row
For more than 30 years, the santana car has been in china for many different generations, and according to the chinese youth newspaper, it has won the national champion of car sales for 22 consecutive years。
It is understood that the shanghai public began to develop a new generation of santana cars in october 1991 and in 1995 officially pushed the product into the market in the name of santana 2000. In the following eight years, the shanghai public launched the “time superman” “freedom boiling point” “juanji” “time glorious” “time sun” and so on. As of 31 january 2004, production ceased and the cumulative sales of santana 2000 amounted to 777211。
The santana 3000 vehicle has been in service since february 2004. The emergence of santana 3,000, the first vehicle model developed by the popular mainland of shanghai, also marked the official launch of the joint venture car manufacturer into the self-development phase. By 2007, production had ceased and the cumulative sale of santana 3,000 on the chinese market was 328,155。
In 2008, the shanghai public launched a fourth-generation vehicle improvement model, vista, based on santana 3,000. During this upgrade, santana made a number of adjustments to the appearance and size of the car, which were more in line with the aesthetic preferences of car consumption at the time. As a result, by 2013 sales had ceased, and santana zhijun had sold more than previous products, reaching 498433。
By october 2012, when the old santana version ceased production, santana had sold nearly 4 million vehicles in china, and was therefore referred to as the “gen generations of gods”。
The year 2012 was a critical one for santana。
In october 2012, the shanghai public officially suspended the old santana (santana 87) and the old santana officially withdrew from the chinese car stage. In december of the same year, the new santana was launched in wolfsburg, germany, after which it was brought into the country by the shanghai public。
“on the contrary, during this `return to the field', santana, while optimising the design and power configuration, turned from a medium-sized sedan along a medium-high-end route into a compact car that is the main player in the economic market.”
Rumor has it that more than two years ago, the production stopped
On november 12, 2021, according to red star news, a project plan for the 2022-2023 vehicle-type technical rehabilitation of a suspected public-initiator plant on the internet indicated that the 5 models of new santana, santana horna, luna, tharu would be cut off after technical modifications and would be converted to medium-term conversions, replacements, polo and tsai。
On the other hand, the official responsible for the public at the top stated: “at present, santana brand end sales have stabilized (in january-september 2021, cumulative sales exceeded 126,000). In the future, the upper steamers will plan their products according to market realities. There is no clear official information that the production will cease.”
“our current plan is to suspend santana-type production starting next year”: “the cut-off does not represent abandonment, but rather the need for upgrading”. The officer-in-charge also disclosed that future new vehicles would be designed to reduce overall fuel consumption and would provide a number of power options that could be converted at any time to hybrid or pure electron versions。
With regard to the reasons for the suspension of production in santana, the industry believes that it is the “double-scoring policy”. In 2020, the average fuel consumption (l/100 km) of the upper steam mass reached 5. 18 l and the consumption of 5. 6 l per 100 km in santana. In other words, for each production of a santana, the upper steam population needs 0. 42 points to offset the penalty for emissions that fall short. The double score is about $6,000 per cent. On this basis, each santana is required to pay a cost of $0. 25 million. The sale price of the 2021 new car in santana was $869-1119 million. On the basis of a gross profit rate of 11. 48 per cent for sales, 5. 3 per cent for sales net interest rate, the gross profit per santana sold was $10,000-128,000 and the net profit was 0. 46-0. 59 million. “in view of the fact that santana is likely to fail to reach the average profit margin of the upper gas group, the production and sale of santana may even sell a lost one.” according to the media。
New energy sales are at a record high
In contrast to santana's “diving” sales, there was an all-time high in top-temperature cars during the same period。
Recently, the upper steam group published new energy car sales throughout december 2023 and 2023. Data show that in december 2023, the upper car sales reached an all-time high of 219,000 cars, leading to a significant increase in the same ring; and in 2023, the upper steam group sold 11. 23 million new energy vehicles, the second largest in china。
With regard to chinese brands, in december, the number of cars sold by ji-hyuk for the first time exceeded 10,000 tariffs; in december, 41,000 cars were sold in vehicles (including overseas bases), representing an increase of about 25 per cent over the same period, while the number of d7 dmh vehicles sold by medium plugged electric hybrid cars was on the order of 3 a. C. In december, 124,000 cars were sold by public hardware (including overseas bases), representing an increase of about 39 per cent。
With regard to the joint venture brand, in december more than 20,000 new energy vehicles were sold, representing an increase of about 134 per cent over the same period, and the id family sold 19,000 vehicles a month; in december, the up-to-day sales of new energy vehicles increased by about 312 per cent over the same period, reaching 19,000 vehicles, and the six-month monthly sales of buickblue fell short。
In response to the “jumping water” sold by the public, china news quoted choi dong-soo, secretary-general of the joint committee on information on the use of cars, as follows: “santana was strong during the fuel car age, but by the time of the electric car, its life was severely reduced.”
He stated that in recent years it had been difficult to produce a phenomenon-class car, as in the mobile phone field, with market changes and technological overlaps. During the fast-changing period, many brands, such as hua, apple and rice, were competing。
Some of the information is consolidated in china news, red star news, cover news, china youth news, and the web of public information
