As an creator, you cannot include advertisements, properly market associated networks, or publish sponsorships. These are just a few examples。
Personal websites seem more profitable than mediam. You define your rules and you are not subject to monetization. You're your boss! Freedom is attractive, but it also brings challenges。
A brand new website has no traffic or trust from google. Unlike mediam, no one can find your new content after posting. You must work continuously for at least six months to gain a degree of visibility in search。
The challenging work and uncertainty have limited the ability of people to launch their websites. They all want immediate effects, and delayed satisfaction is not attractive。
As marketing staff and content writers, i cannot say that one platform is better than another. There are advantages and disadvantages to medium-sized and self-hosted websites. For convenience, i highlight them in the following table。
Media blog
Other organiser
Use mediam as a blog to help you achieve the expected results and natural rankings faster. However, the hosting website can be customized to your needs, creating more opportunities in the long term。
If you can’t choose between medium-sized and internal blogs for seo, perhaps my example will inspire you。
I've reached more than 300,000 readers in the global media. I mainly use medium to generate potential clients and help develop my website. In particular, i wrote an article on seo, which is my lyki theme, and redirected target traffic from mediam to my website。
I also have some marketing stories that rank high in google's search results, bringing new users to mediam and new subscribers to my e-mail list。
I used medium as a tool to build and develop the website. I want to set and follow my own rules of content, and i can do this only if i have a website。
If i need to choose between wordpress and media, i will choose my own blog. This is the way the millennium generation that began with nothing was born in august 2021。
How to use mediam in 2022 for seo
This short guide will be helpful if you decide to optimise mediam。
I've seen a lot of long and comprehensive articles explaining how seo optimizes medium content, but it should not be seen as a challenging task. In fact, you must follow a simple seo mediam tutorial to create an optimised content. I'll tell you what to do。
The following factors influence the seo on mediam that you should be aware of。
1. Starting with an idea
A clear difference between blog and search engine optimization is keyword research. One thematic innovation is not enough to create content that is performing well. You must use the seo content writing tool for simple keyword research. It explains what kind of pay-and-pay tools you can use to do keyword research。
I used ahrefs marketing tools to study keywords and collect semantic keywords. This is the list of search words i collected to create the article about the "seo mediam" keyword:
As a first step, your task is to collect as many key words as possible relevant to your theme. Google prefers clear, readable and in-depth content. Therefore, short articles will not bring you the results of the medium for seo design。
Check who's up there
If your goal is to rank on the first google search results page, you must know who you compete with, what you already have and what you can do better。
You can google your search query to see who's in the front. This allows you to collect ideas and estimate the length of future content。
Did you monitor your competitors in the search? Great! Let's move on。
3. Seo media writing
Most writers ignore the first two steps and start writing whenever new ideas emerge。
It would be great if you could create something useful and attractive. However, if you do not study keywords and competitors, you cannot manage seo optimization on mediam。
Once you have a bunch of keywords and a monthly search volume and difficulty, you can start writing。
According to seo best practice, you should include keywords in the title. Make sure your keywords are as close as possible to the beginning of the title. Please note that medium and seo title are not the same thing! You can create an attractive title to attract mediam readers, but use the story setting to optimize your mediam post。
This is one of the best blog posts i've done in my search
2. Optimization of presentation
Google robots imitate human behavior and capture content from top to bottom. You must ensure that your introduction contains semantic key words to explain your seo article to google。
For example, if i write “positive daily confirmation”, my semantic key words are as follows:
My mediam seo article ranks 440 organic keywords in google. In addition, medium's high dr helped push the article to the top。
3. Optimization of subheadings
How do you read online? You may view the headlines to decide whether they deserve further reading. Like humans, robots follow the same logic. Subtitles or h2 are the top of google robotics to better understand content. It is therefore worthwhile to place your keyword in the subtitle。
4. What is the structure of the url
By default, mediam uses your story title to create a page link. Long and complex web sites do not conform to google's best practice. Therefore, whenever you publish a new seo article on mediam or your blog, it is worthwhile to customise your link。
Most likely, you can create seo links from mediam and customize them. Please note that you can customise your url only before posting a blog post in an advanced story setting (see the examples below). For your convenience, medium provides detailed operational guidance。
I also have excerpts from google search center on url structure and seo to help you learn more about google best practices。
“google is good at capturing all types of url structures, even though they are very complex, it is good to spend time making your url as simple as possible。
Use words in urls
Urls containing words related to the content and structure of your website are more friendly to visitors who visit your website。
Avoid:
The link on your page may be an internal link (to other pages on your website) or an external link (to content on other websites). In both cases, the better your anchor text, the more user navigation and google will understand what the page you're connected to is about."
Do not forget visual effects
Images, tables, charts and information graphs improve reading experience and help break long text blocks。
Images can visualize your writing and help readers better understand your content. So i suggest you include a few pictures in the article. Although writing a blog on mediam is not necessary. This is very important for the seo on mediam。
Google is currently unable to view and understand images. For this reason, they introduced an alt label. It is used to describe images of search engine robots and visually impaired readers。
As part of the medium seo policy, i suggest adding an alt tag to your image. That's how you do it。
Please note that i have added a description of the image with the word “positively positive”. If you want to optimize the seo on mediam, make sure that the alt tags are added to all images。
If you do the seo mediam optimization, the user will find your content through natural searches. At the same time, you will find a new, continuous, passive channel of flow generation。
You can look at my mediam story statistics below for inspiration。
Good luck with your seo mediam blog and if you have any questions, please share your questions in your comments。
