There are still people fighting over this issue in the forums and in the twitter community of the main stations every day. People are punished for smashing hundreds of thousands of end-of-the-trait websites, and people close their doors and write a year-long flow of articles that is still a digits a day. And if you're still in the dark or in the white, who's more important, you don't even know the rules of google ranking。
In a real business environment, the web site is talking about “who is more important” from its life cycle, industry competition and budget pool, purely hooliganism. It's like building a race car. Is the chassis important or the engine? If the chassis is unstable, the motor's power will be destroyed in the car in the bend; without the engine, the chassis will be solid and a pile of scrap metal. Today we're going to look at the bottom logic of the system and the flesh and blood, and we're going to use it with real silver and gold。
It's a foundation
Google has been fighting hard over the years, especially the “helpful content updates” (helpful co.)Ententent update) directs numerous sites with bulk false originals and machine-stacked waste content into the cold palace, with zero traffic overnight. Google's intentions are so naked: it needs your website to really address the real needs of searchers, not to create information trash。
In a specific exercise, the value of content is reflected in “relevance” and “user retention”. You have to understand a core concept: that search intentions match. If the user is searching for "how to fix the leaking industrial valves" (info) you show him a cold purchase page, even if you have more external chains than wikipedia, google will kick you out of the front page. Because the user moves out and clicks on the next result (pogo-sticking), this bad user behavioral data will hit you in the face。
High-quality content layouts are not intended to hold back a few nutrient-free mouths a day, but rather to build clusters of topics. Assuming you're a commercial coffeemaker, b2b, your content base should not be just a dry product parameter, but you need to expand on so many sub-topics around pilar page. For example, the core page is the " commercial semi-automatic coffee machine ultimate purchase guide" and the extension sub-pages should be "temperature comparison of different boiler materials", "pump pressure test data in high-frequency cup scenes", "full automatic and semi-automatic five-year preservation cost measurement"。
When you do content, you have to provide an increase in information. Now in the top 10 articles on the front page, if you're just shattering their views, google doesn't have to rank you. You'll need to add real industry data, plant-line reality maps, interviews with technologists. When in this vertical subdivision area, all the questions that may arise to all users are answered with the most professional and deep text, you create “local authority”. This barrier is a moat that no rival can penetrate at short notice with a few high-priority external chains。
The outside chain is leverage
After that, let's see the cruel side of reality. At the height of the inner rolls of red sea tracks, such as saas, financial management, medical devices, electronic smoke, the top ten pages of the front page are not poorly covered. We're all full. Why are you number eight
At this point, the outer chain is the most explosive lever。
The essence of the outer chain is the “trust vote” of the internet world. However, in the current algorithm, the counting rules for this ballot are extremely harsh. In the past, a time when the top ranking of hundreds of indian bloggers could have been achieved by sending trash reviews at various forums and buying side-links to several hundred blogs in india, was dead. Google's spambrain is so smart now。
Now playing with the outer chain, the core is the endorsement of relevance and trust. An independent station selling pet dog food, with an edu link to the world's top veterinary university (high relative + very authoritative), has the effect of killing a thousand impurity blogs you bought in seconds. In practical exercise, do not buy so-called "all-power-packs". What you need to do is digital pr and skyscraper law。
If you have an extremely deep industry white paper (high-quality content), and if it does not have an extra-chain to push it, it may take six months to climb out of the sandbox to be appreciated by google; but if you push through the cold email outreach, you can be quoted in several industry vertical media and the dovollow link, the article may drop directly on the front page in two weeks. This is the power of leverage, and the content determines whether you can line up, how fast you can line up and how high you can row up。
Core battle list
In order to give you a more intuitive view of the two games, we have broken down their true manifestations in different dimensions:
Relative dimensions
High-quality content systems
High-quality outer chain construction
Asset properties
Absolutely own assets. Once it's produced, it's permanently sank under your domain name。
Semi-uncontrolled assets. The station chief may drop the link at any time or change your doworklow to noworklow。
Financial time cost
Reliance on earlier manpower and time inputs (industry research, expert interviews, layout) has been slow。
Reliance on financial budgets and personal resources (public relations, layout, outsourcing negotiations) has been strong in the short run。
Algorithmic resilience
Very high. As long as your content is sincere and professional, google almost rewards you for every core update。
Very low to medium. Once a drug chain has been bought or a black hat is involved, the light is reduced and the weight is taken directly from the k station。
Flow compound effects
Extortion. A good evergreen content can sustain the flow of precision from sources。
Weaknesses. The transfer weight of the outer chain over time (l)Ink juice will gradually decline and needs to be supplemented。
Conversion direct contribution
Very high. In-depth professional content directly builds buyer trust, reduces client decision-making cycles, and directly pulls questions and orders。
Very low. The outer-chain audience is highly probable not to be a precise buyer, but to be seen by reptiles, simply to raise the ranking。
Full cycle
Understanding the advantages and disadvantages at the bottom requires that the two weapons be assembled into a specific operational time line. Don't buy the outside chain blindly at once, and don't close the door for a year without any outreach. Here's a solid rhythm:
Website life cycle
Percentage of content inputs
External chain input ratio
Game core action and kpi appraisal points
Cold start-up period (0-6 months)
85%
15%
Core action: madly laying long end words and creating a matrix of basic topics. Improvement of website architecture and internal links network。
Outlink actions: base brands only, such as social media profile, high-quality yellow page b2b catalogue entry (to create brand entity perception)。
Kpi: the steady growth of google intake and display (impressions) avoids sandbox periods。
Growth breakout (6-12 months)
60%
40%
Core action: fine-tuned business word pages (e. G., classification pages, service pages) to eliminate or merge zero-flow zombie pages。
Outlink action: launching of a guest blog (guest post) to look for non-competing exchange of resources within and across the industry; targeting industry media for high-quality reverse links。
Kpi: core keywords enter the first three pages and long endings begin to produce actual transformations/inquiries。
(one year later)
40%
60%
Core actions: “digital assets” (e. G. Industry trend reports, online calculator tools, original survey data) with very high value for sharing outputs。
Extra-link actions: digital assets are used as bait for digital public relations, attracting leading news media, universities, government agencies to quote and give high weight links。
Kpi: the first three words of a difficult industry dominate the first three pages, and the number of brand names searches has increased significantly。
Take your orders to avoid the pit
I've seen too many companies smash millions into this circle, and i didn't even hear them. Mostly because of these bloody pits:
Dr/da values for superstitious third-party tools
This is the biggest cancer in the industry. A lot of people buy the outside chain, saying, "i want to buy more than 50 dr." you have to understand the reality: dr (domain rating) is an indicator for ahrefs, which has nothing to do with google's real algorithm. There are a lot of ways in the hood to re-direct through google's extra-chain and to brush a new domain name dr to over 70 in three days. If you look only at the vanity indicators, it's the drug chain that has been marked by google as a dumpster. To judge whether an external chain is good, whether the site itself has a natural search flow and whether the links it produces are full of lottery and adult irregularities。
The system rots like a pot of porridge
A lot of people have been asking grandpa to sue grandma for a chain, but they do not know that the biggest treasure on their website is being eaten ash. The inner chain is the only one you can control 100%. If you have an article with a high flow and a high weight, you can pass the weight to the core product page that you want to participate in. How do you expect to get a ranking when many websites have a large number of "orphan pages" that have no internal link to them, and they can't even find a door for google spiders? Building the silo structure of the website is much more useful than going out blind to buy dozens of extra-chain tubes。
Self-hidden briefcase contents
Once the business blog was opened, it was “honorful celebration of our division's annual wrap-up conference”, “the boss's trip to a place to visit”. Users don't care what meeting your company has, they just care what pain you can fix! This waste content, which has no search volume and no external user value, not only wastes server space, but also lowers the average quality rating of the entire website in the eyes of google. Cutting off all the content of your high self or blocking it with the nondex label is the greatest salvation for your website。
You're being fooled by low-priced extra-chain food
On some service trading platforms, you can often see a package of $50 to give you 10,000 high weight dofollow extra-chains. If you buy it, your website is almost dead. These are links that have been forcibly implanted using automated mass distribution software, garbage forums, message boards, hacker-controlled chicken sites around the world. Google's current algorithm, once it detects this unnatural connection surge pattern, is a direct manual punishment, and your website will evaporate directly in the search results。
The anchor text is over-optimised
Some beginners do extra chains, fear google does not know what word he's pushing, and all extra chains use extremely precise core business terms as anchors (anchor text). You sell bluetooth headphones, for example, and 100 extra chains are all linked to "buy bluetooth headphones." in the real internet environment, most of your articles are quoted as links to your brand name, or "click here" or "this story". The high percentage of precision-stamped text is the most direct contributing factor to the punishment of penguin algorithm. The correct approach is that the hard-on branding text is the bulk, the middle is the nudist link and the general word, and the fine commercial vocabulary is only a tiny fraction。
The final game
Arguing who is more important in the chain and content is often caught in the hands of the bottom implementers. We need to build a true eeat moat (experience, profession, authority, trust) in the dimensions of a high-level manipulator。
When you reach the extreme of content, not just textual handling and assembly, but rather the provision of real laboratory data, clear operational steps, and even a factory-line video, you have access to experience and expertise。
When you take these very valuable content and knock on the doors of the industry's authoritative media through the formal channels, and get their endorsements and external chains of reference, you build up authoritativesse (authority) and trustworth (confidence)。
The final battle was not a match between seo basic technology, but rather a battle over brand power。
When you grow deep in the industry, your content and the outer chain go hand in hand, you find an extraordinary phenomenon: users no longer search for common trade vocabulary, but enter your brand name + product name directly in the search box. The search for brand names (brand search volume) is the ultimate death-free gold card that no algorithm update can shake. When google finds out that thousands of people are looking for you, it doesn't need any outer chains or the density of the key words in your content, it puts your website in its most visible first place。
At the end of the day, the high-quality content is the bullet, which determines your lethality, and the high-quality outer-chain is the mirror and barrel of the sniper gun, which determines how well and how far you can hit. And only bullets without guns, and you can only fight with your companions in the near battle, and only snipers without bullets, and you strike only dumb guns without deterrence. And this is the only road leading to the head。
