Following shenzhen and seoul, the third global flagship shop for innovation in daejiang (hereinafter referred to as daeji) opened in hong kong on 24 september。
Although daeji opened his first flagship shop in shenzhen last december, this did not prevent the opening of a third one in hong kong, which is located on the other side of the river. As an international financial centre, hong kong not only has a strong consumer capacity but also brings together people from around the world with a natural “advertising effect”。
At tower 535 in sheife dynasty, the hong kong flagship shop is located at the core of the copper-turn bay business, less than 100 metres from the copper-turn bay subway station. Tower 535 in copper wing bay is a complex of high-end retail stores and level a writing buildings. After united states fifth avenue in new york, the rental of space in the area of copper turn bay is roughly calculated and the monthly rent at the grandejiang flagship is at the tens of millions。
As in the previous two stores, hong kong's flagship stores are presented with transparent glass structures with a total of three floors and a total area of over 1,000 square metres, the largest of the current three. In addition to the most basic commodities display and marketing functions, a dedicated flight demonstration area has been created within the experience shop, with professional pilots operating every half hour. In addition, after-sales, maintenance and one-to-one counselling services are provided on the third floor to ensure 45 minutes of reception per person。
First floor is the product display and demonstration area
Sky pixel gallery on the second floor presents aerial photographs from the content community in taiji
The third floor is a technical support centre providing after-sale, maintenance and counselling services
“hong kong shop functions) are primarily for presentation.” the director-general of public relations, wang sae, acknowledged the high cost of hong kong's flagship stores, which, in his view, even if they cannot be profitable in the short term, operating in high-class commercial areas can enhance brand influence and consumer awareness of drones。
“the drone lovers can also treat this as a place of pilgrimage.” wang sa said that hong kong flagship stores would hold occasional sharing sessions on drones and aerial photography。
Prior to this, hong kongers usually had three channels for purchasing drones. The first is that there are 24 retail outlets in hong kong; the second is partners, such as apple retail; and the third is electricians, including the taiji network and other platforms. In addition, there are retail stores in hong kong airports。
The majority of people know that the country has been in the last two to three years, but this year, in fact, is the tenth year of its existence, with the pantom “elf” and cloud-held osmo “sweet” series for ordinary consumers, the inpire “sense” series for professionals, and the ronin “the shadow” series, as well as the plant protection drone mg-1。
The main sales volume in daejiang is abroad, and competitors include 3drs and parrot. Gopro also launched its own drone product, karma. At the domestic level, although sales data have never been published in daejiang, the founders of the daejiang and the ceo wangcho indicate that “any of the country's (unmanned machine manufacturers) has more than 2,000 dollars, at the highest time when the sales were our 1/20”。
Unlike other consumer electronic goods, uav products, on the one hand are more expensive, consumers take longer to make decisions, and on the other hand, technical questions need to be answered. In addition to marketing, it is equally important to promote a uav culture。
Despite the reluctance of the employees to disclose last year’s sales in the hong kong market, it is certain that there is no less fire in hong kong than in the mainland. On the one hand, since the founders of the university of science and technology in hong kong were created, locals have some knowledge of drones and the dajia brand; on the other hand, except for the buildings, hong kong has islands, beaches and beautiful parks, all of which are suitable for filming with drones。
Journalists search for the keyword “dji hong kong” on youtube, with nearly 200,000 videos. On youtube, more than 50,000 videos have been viewed, while less than 20,000 have been viewed on televised and cool。
As in large cities in the mainland, drone flights in hong kong are subject to local regulations. In the case of an ordinary consumer, the weight of the drone is less than 7 kg (the product of the kajia match), no authorization is required prior to the flight and the altitude cannot exceed 50 metres. But stay away from the airport and victoria harbor. In hong kong, applications are submitted to the hong kong civil aviation authority for professionals and institutions that profit from drone aerial photography, mapping, etc。
Associate director of public relations of the asia-pacific region, kevin on, a local hong konger, said that many people around him would take drones, whether on weekends or abroad. “many people who buy drones in hong kong do not necessarily use them in hong kong.”
The international aviation advisory body, teal group, predicts that global sales of civilian drones will reach $10. 9 billion by 2025, more than four times the current figure。
