Aimed at the second child business, the milk powderer opened the tsukiko club because of insufficient talent and awareness, which is expected to be paid back in 3-5 years
Cao cao (right) is teaching the mother-in-law about the nutritional mix of her meal. Chongqing morning news reporter gan man-soo
The chongqing policy of opening “two children alone” has opened up more business opportunities for pregnant children. Some traditional traders have also begun to upgrade their services to meet increased market competition。
Cao cao is the general manager of a trade company in chongqing and has worked in the dairy industry for almost 20 years. Recently, she had rented a three-storey villa in a small section of a villa in the new northern district, opening a house for her son and son. She stated, however, that it was not easy to earn money because of the late start of the trade, the insufficient pool of talent and insufficient public awareness。
Business opportunities
Second-born open-hot moon club
“more children will be born in the future, and it will be very difficult to sit at home. In the meantime, the tsukiko institute of cao has just begun to open, attracting families ready to give birth to a second child。
“the living conditions of all are now well and young mothers are paying increasing attention to the quality of the child's life and to post-natal recovery.” cho indicated, on the other hand, that the traditional industry of pregnant children faced enormous market competition, and that new avenues must be explored if they were to be given a share in intense competition。
Cao told journalists that while the company's annual data on the sale of powdered milk were increasing, it was necessary to be innovative in order to maintain its industry advantage, “from mere sales to sales services, it was also a good attempt”
Location
Single villa or hotel apartment
Chongqing, according to cao, used to have only family-type moon and son centres, which were expensive and irregular, only last october saw the emergence of a truly high-class moon and son club, which was usually renovated by a single villa or hotel-type apartment, with professional cooks, nutritionists, baby-breeders, sister-in-law kim moon, swimming assistants, etc。
Chongqing morning news reports that cao's tsukiko house was built by a three-storey villa. The first floor is the exclusive functional area of the living room, the dining room, the baby swimming pool, the baby touch room, the kitchen, etc.; the second floor is the moon room, plus the gymnasium; and the third floor is a large suite with a special living room, clothing room, etc. The elevators are available in the room so that mothers can go up and down。
Fees
Thirty-six thousand in 28 days
According to cao, the service cycle at the tsukiko club is 28 days, 6 meals a day. The rooms are divided into standard rooms and suites, at a price of 30,000 to 60,000, “mothers enjoy two-to-one professional services”
In order to address the concerns of families, cao has also developed a remote surveillance system, which allows mothers upstairs to view the situation of the baby on their cell phones while the baby is in the shower, and even the father who is still working, to view the dynamics of the baby on the web site. In addition, a person's accommodation is provided for each month's room to avoid the feeling of loneliness among mothers. Every week, specialists in chinese medicine, gynaecologists and obstetricians also visit the premises。
Trouble
Lack of talent and awareness
Cao told the reporters that chungqing's tsukiko club is still in its infancy, with less than 40 rooms in the city combined, and that no one can talk about profit now, “but i look at the market prospects”
She frankly stated that chongqing had started late in the moon sub-sector and that there was a shortage of talent, and that the company had only been able to hire the chef of the moon, the sister-in-law of the golden moon from taiwan to train its staff and arrange for staff to attend various moon son counselling courses on a regular basis. The lack of public awareness of the society is also a major challenge。
Deal
It could take three to five years
“to enter this line, at least three to five years of return on investment must be prepared.” according to cao, the centre had hired more than 10 staff and had spent millions on hardware and software such as renovations. The tsukiko centre, however, has only three cells and only three mothers at the same time。
She gave the journalist a check: even if she had a full monthly residence, she would only have a turnover of around $150,000. The monthly rent for the premises, the salaries of the employees, together with electricity, water and other daily expenses, is approximately $780,000. The situation is difficult to achieve, especially in the pre-commencement period。
“i prefer to use this as a base for the future expansion of the export of talent and for the market potential after three or five years.” cao cao said。
"teacher's review"
Tsukiko doesn't have to be big
But it has to be professional
Da-shang secretary-general of chongqing city association for pregnant children
With 80 years and 90 years later as a major force for reproduction, the tsukiko club will become a current with wider market prospects. It is not necessary to be large, but it is important to have a professional nurseryist, yoga teacher, etc., who will customize the full programme for each mother。
At the top of chongqing, there are very few places for her, and earlier the services of some of her centres were inadequate, creating a bad impression among many citizens that she was running like a nanny and that the services provided by her sister-in-law were many times more expensive. This has also created some resistance to the development of the society. In order to change the traditional perception of citizens, it is necessary to “relationship” the society。
Entrepreneurs can organize events such as salons, lectures, shared meetings, invite families to experience and provide a continuum of pre-pregnancy education, prenatal, delivery and post-natal services. The chongqing moon brand is built through personalized and sophisticated management。
