Bringing up the bright diamonds, people always associate them with love, marriage, and thus produce the most classic ad of the twentieth century — “the diamonds are forever and ever”. When many lovers see the diamond ring as a necessary token of the unbreakable nature of love, large markets push the price of the diamond ring forward。
Journalists learned that, unlike the sharp drop in gold prices this year, the price of diamond rings in le shan market went up by more than 30 per cent。
It's an ad that drives the hot diamond ring
In 1947, the world's largest diamond mining and sales company, de beers, made a classic ad in the twentieth century — “diamonds are forever and ever”. The classic ad is like a “love nuclear bomb” that is instantaneous to the world and whose message of diamond culture permeates the minds of every new person who is about to enter into marriage. At the same time, the ad changed the chinese tradition of marriage celebrations with gold and emeralds, which led to the emergence of a new concept of “marriage-free”。
“diamonds represent the eternality of love, and a wife who does not buy a diamond ring will certainly not accept it. And now the wedding ceremony has a ring exchange, without a diamond ring, and not only does the wife feel ashamed in front of his family and friends, especially his wife.” at a wedding in his home town of kitajiang county, citizen xue told reporters that buying the diamond ring was a mandatory procedure for the majority of new people now before they married, “it was the ad of the `old diamonds, one that continues to flow', or who spends thousands of dollars on the diamond ring!” mr. Xue said。
"a friend of mine married during the fourth of july, she had at least a carat of diamond ring, and it's envious to be big and bright!" ms. Xu, a citizen who was about to get married at the spring festival next year, told the press that “diamonds are the dream of every woman and i have to buy a diamond ring when i get married”
The price of gold is rising
Gold prices have fallen steadily since august 2011. Gold prices have continued to decline since this year, with the new york futures exchange once falling $1,200 per ounce and the shanghai futures exchange once falling to $223 per gram. During the national day, the price of gold fell sharply, as did the price of gold in le shan, which at one time fell to around 270 dollars per gram。
Unlike the price of gold, the price of the diamond ring has been rising, on average by around 20 per cent annually, and this year the price of the diamond ring has risen by about 30 per cent. A reporter at a large jewellery sales store near the high north gate in le shan city has learned that the price at the beginning of this year was approximately $22,000, with a standard netting and coloured diamond ring of around 0. 5 carats. The price has now risen by $5,000 to $27,000; 60 (0. 6 carats) and 70 (0. 7 carats) diamond rings have been around $30,000 at the beginning of the year, and the price has now exceeded $40,000; and one carat has been sold at around $40,000 at the beginning of the year, rising to around $60,000. At the shop, journalists also saw a two-carat diamond ring, which was sold for more than $200,000。
“generally, diamond rings of up to 20 minutes (0. 2 carats) to 30 minutes (0. 3 carats) are most popular.” the store salesman told journalists that the new ones who were about to marry were the main purchasers of the diamond ring, that they had chosen less than 10,000 dollars, and that the peaks of the annual spring, national and new year's festivals were also the best days of the diamond ring. The purchasers of diamond rings above 1 carat are mainly middle-aged, with a certain economic base, often during the anniversary of marriage。
It takes caution to invest in hard diamonds
Why is the price of diamonds rising? In response, journalists were told by a salesman at the goldford jewellery shop in le shan city that the price increase was due to two main reasons: the scarcity of one carat of diamonds per 250 tons of ore, and the high demand, with many newly married people using the diamond ring as a necessary token of love。
At a time when the gold market was somewhat depressed, many citizens turned their investment towards diamonds. In interviews, however, journalists learned that the diamond market in our city currently circulates mostly diamond accessories, such as rings, necklaces, earrings and so on, with very few bare diamonds. In addition, buying a diamond ring would be difficult to realize. While many jewellers have introduced diamond ring buy-backs, they have all been bought back at the original price, making it difficult for citizens to enjoy the additional benefits of higher diamond prices. According to the salesman, the vast majority of the citizens of lokshan today buy diamond rings for consumption, and only more than 30 cents of diamonds are of investment value。
What choice should citizens make when buying diamond rings? In response, the above-mentioned salesman indicated that the good or bad of a diamond was primarily considered in four ways — cutting, coloring, purity, weight. Diamonds of the same weight are sold at relatively high prices if they are cut, clean and colour better; the larger the weight of the diamonds, the higher the price, and the more expensive the two carats are compared to one carat。
Related link (china economic network, yuji channel): http://finance. Ce. Cn/jade/
