In 2024, the public sold 1659,000 new cars throughout the year, holding up the top three shares of domestic sales and winning top-notch sales in various sub-markets。
As you can see, in the face of the current market, with its endless inflow, this 34-year-old joint venture didn't choose to lie flat or even leave the table like some joint venture, but rather became more aggressive, holding the "winding" of the joint venture brand
And when we jump out of the “digital game” of sales, the public's contribution to the chinese automobile market is far greater than the sales。
China's auto development
With the gradual decline in the market for conventional fuel vehicles, new energy vehicles are increasingly becoming the mainstream. In this wave, the joint venture brands are often sung down, and statements such as “jointly owned cars are about to end” and “xx is a big failure” cannot be avoided。
Faced with the claim that joint venture brands are bad, the real soberers know that expecting joint venture “failure” is not an industry goal. Because joint ventures contribute to society and to the chinese automobile industry, they are far from being comparable。
According to the data, over the past 34 years, the total amount of taxes paid by the public was 7,17. 1 billion yuan, an average of 21 billion dollars per year. By contrast, tesla, the leader of the new power, has paid $2. 23 billion a year in taxes in china, roughly one tenth of the size of a public. From that perspective, a single public pays more taxes a year than 10 new powers。
And not only that, but it's a hit -- the public has created nearly half a million jobs up and down the industry. Behind the steady sales is the livelihood of hundreds of thousands of families across the entire industrial chain and the dynamism of the local regional economy. And no new force can do that。
Moreover, this is only the contribution of a public joint venture to chinese society. The social value of bringing together the north and the south, the north and the south toyota, as well as honda, japan, and the entire joint venture is far from comparable to that of new forces such as tesla。
More importantly, for more than 30 years, a joint venture brand like the public and china's car development have been united, and the public in the north and south have played a key role in china's car supply chain from 0 to 1. China has today's giant automobile engineer corps, and the public in the north and the south are doing the same thing。
For example, the world's largest car glass producer, fowler glass, worked with the general public to become the world's champion in the car glass market; for example, the world's largest car plate-making firm, which lacked experience in car plate production at its inception. The technology and quality of the steel have begun to improve significantly in response to stringent mass requirements of the general public。
For example, well-known suppliers in the field of automobile electronics have won electronics and have now become suppliers of many new powers, such as tesla and uri. The rise of these parts and components requires the full support of the public。
Today, half of the new powers have benefited from a joint venture like the public, helping china’s automobile market to establish a well-developed industrial chain and to develop a large number of automobile technicians。
Moreover, it was only after the masses that japanese and american companies entered china with the world’s advanced technology and products in the automobile industry, which significantly changed china’s economic and industrial level。
Under the oil and electricity transition, a steam -- what did the public step on
New love and old love cannot be ignored. We can’t afford to lose the joint venture brand’s contribution to china’s automobile market because of its slow transformation in the new energy wave because of its large body size。
However, in the face of the transition to the era of intellectual power, the joint venture brand should not be left in the “book of credit” for the oil truck market。
One – the public has interpreted it well: how can old joint-venture car companies keep their share of fuel cars while accelerating the development of new energy sectors when new energy penetration is increasing and autonomous brands are emerging
And one - the secret to public success - sums up because it stepped on three things
I. Double-line strategy for oil and electricity
While new energy vehicles have developed in such a fashion, this does not mean that they have lost their markets altogether. According to projections, chinese automobile sales are expected to reach 31 million in 2024, while the current ratio of oil and electricity sales is around 1:1. In other words, more than 10 million users still choose fuel trucks。
In this volume, then, it is clear that the car company has chosen the so-called new energy truck market, while completely abandoning the fuel truck market. Thus, the maintenance of fuel trucks and the development of new energy vehicles would not be a contradiction, but rather a combination of considerations that respect market demand and technology。
As a result, a “oil-to-power” market strategy was launched at an early stage by the public, moving on the oil and electricity tracks, from fuel vehicle types such as outreach, roving, surveying, singing, surveying, to electric vehicle types id. 4 crozz and id. 6 crozz, covering not only the different dimensions of the compact to medium-sized suvs, but also the different power options, one of which - the public actually achieved “oil-to-power” and allowed users to diversify their product choices。
In the field of oil tankers, for example, one steam - the public last year completed intensive innovation at the level of oil truck products. Among them, the new generation of maytem, which came on the market on 9 july, has made it possible to regenerate the product dimensions of space, intelligence and design. After the new car market, the maarten family achieved a sales score of 175,000, which was stable at the top of the market breakdown。
At the same time, new models of multiple vehicles, such as golf, outreach and roving, provide a comprehensive product matrix that enables sustained public stability and attracts consumers at all levels of high value。
While the oil truck market remains dominant, one steam - the general public is actively pursuing the oil and electricity-to-power strategy by adding to the configuration, reducing prices and keeping the market heat of the id. Croz series high. In the case of pure suv id. 4 croz, the cumulative sales amounted to 150,000 units, with a stable share of the total suv sub-market, helping to reach 200,000 milestones in the size of the one-size public id. Family, with the expansion of the whole new growth pole。
On the one hand, the classic product of constantly improving the fuel car market, and on the other hand, the new energy car market id. The family deep-tilled market, with two lines of oil and electricity, has defended the advantage and position of mainstream joint ventures by hitting the public in a fight with the new power of autonomous branding and car making。
Ii. It institutional and technology reduction
As stated earlier, there are still many consumers who prefer fuel cars. At the same time, the users of these hot oil trucks are very interested in intellectualization. And the overall level of smartness of oil tankers is just as backward as it is, and this is the important reason why their penetration rates have been reversed by new energy vehicles。
In response, a steaming public promoted technological change in the oil truck through the “oil and electricity dual-wire” that sounded the first bullet of the “oil and electricity and intelligence” and enhanced the intelligent experience of the fuel truck。
In the case of brand-new explorer l, the new smart pods, consisting of 15-inch touchback smart 2k screens, 10. 25-inch full liquid crystal digital meters, 11. 6-inch co-driving touch screens, are different from the popular interiors of the past, in terms of both the technological atmosphere and the design quality。
At the same time, 815 chips have been installed in the brand-new search l engine system and, in collaboration with large “smart” factories such as huai-chong, takatung, and telecommunications science, have enhanced the integrated capabilities of the machine system, for example, by enriching its motor ecology, improving the accuracy and responsiveness of voice manipulation and providing consumers with a fluid and easy-to-peer interactive experience。
In addition to the evolution of the brain module, iq. Pilot's smart driving aid system is worth mentioning. In addition to the development of road conditions in china, it supports advanced configurations such as pacc's predictable adaptation to cruises, smart dial-up shifts, smart loads, etc., which are also the head level of the joint venture fuel market。
In the public eye, fuel cars also have to go through this process at a time of intellectual development, which many fuel truck users expect to do. And because of its “oil, power and intelligence” strategy, one steam -- the public can not only stabilize the basic plates of the tankers, but can even “dove” in the oil truck market。
Iii. Value of oil and electricity holdings
Voltage prices have become one of the main themes in china's automobile market, and in the face of a competitive price war, the public, with its enormous institutional power, has launched a model of “preferential sales 2. 0” that continues to work on welfare policies and service quality。
For example, a time-bound price model shows the preferential price of the product directly and transparently to the user, saving the user from purchasing cars. For example, the first-ever fuel car power is a life-long quality guarantee, which guarantees the most costly and complex-structured components of the vehicle as a whole, allowing users to use the vehicle securely; and the two-pronged approach, which meets the needs of different users from the whole chain and provides them with security free from fear。
Moreover, the public has responded positively to the state's “old for new” call for a new concession based on state subsidies. For example, patrols and missions, in addition to new subsidies (including state subsidies) of up to $31,000 in exchange for old ones, there are 50 per cent of the acquisition tax subsidies。
Moreover, unlike other plant price reductions, a steam-car purchase benefit for the general public also fully reflects its temperature as a large plant. For many of the designated models for medical staff, such as those for outreach, patrols, family visits (other than gte), treasures, speeds, etc., an additional grant of up to $4,000 is granted。
In short, the public has won the price battle with good faith, by boosting the value of the product while stabilizing the price base through a series of branding initiatives, such as time-bound pricing rights。
Despite the fact that in recent years many joint ventures have not kept pace with the new energy transition, one steam - the general public is still in a position to take the initiative in the contest, move ahead steadily and take the initiative。
The “playing” that the public can win undoubtedly also provides a reference for other “peer” joint ventures — it is not necessary to be fully electro-electrified or to keep the market for oil tankers. Instead, it is to be “oil and power together” and, on the basis of the stabilization of the car's base plate, to be able to use the smart results of the electric transformation to feed into the oil and gas market, to open up the new pattern of “oil and electricity two-width” and eventually to achieve two flowers。
