In the snack shop, children are carefully selected for snacks. Reporter mahjong
Visible tablets, attractive membership discounts, heavy bulk snacks... Shocking consumer demand for “extreme value”. Today, a snack shop like this is becoming a new pet for young people. These shops, based on a rich variety of goods, pro-people prices and unique shopping experiences, change young people's consumption habits。
From "go buy" to "go buy."
On the west ant-way road, there are many different brands of groceries just a few hundred metres away. In the store, the shelf is full of snacks, from red snacks in the country and abroad to daily leisure foods. In addition to common chips, biscuits, spicy strips, there are various imported chocolates, specialty drinks, red snacks and even small brands that are difficult to find in ordinary supermarkets。
Into the front shop, it is a well-solded special-priced beverage that sells only $1. 2, while other branded beverages are priced by the people. A number of young people in the shop were pushing their shopping carts and were travelling between shelves to pick snacks. Little li, who had lunch at the end of the day, told the journalist: “listen to a friend, the shop has new chips, which she bought specifically. And there's a lot of snacks, and they're cheap. Every time i come here, i find something i haven't eaten, and i buy it back
In the evening, zhou zhou zhou zhou, at a grocery store near the siamend gate, was watching the “necessary buy list” stored in his mobile phone earlier. “at one time, he bought a large package in a supermarket, and it took him 20 times at a time. Zhou zhou zhou said that all his friends liked to go to a grocery store like this, and even someone went to visit the shop, and each store's membership days and discounts were clearly remembered。
Small packagings are fine enough to squeeze the consumer 's lust
“a bottle of a common brand of tea is sold at around $6 in a general convenience store, where only $3. 4 is required; a bag of 500 grams of brand names is plain, and supermarkets are usually sold at around $6, while sales at a retail shop are only $4, and prices for small domestic snacks are more attractive.” sun jung ho, a junior high school student who was shopping, told reporters that his mother gave him $200 a month in pocket money and that he could save dozens of dollars in a grocery store。
The journalists noted that the price labels on the shelf were clever, mostly at the end of “9”, and that the price labels of $5. 9, $9. 9 and $15. 9 were visible and corresponded precisely to the consumption budget of the young population. Careful observation shows that commodities are dominated by small packaging, with 50g chips, 20g beef drys, single chocolates, etc. Accounting for over 60 per cent, and even mini-loafs。
The director of a small-package shop told journalists that small packaging could reduce the cost of testing to a certain extent for consumers, many of whom saw new tastes and were afraid to buy large packagings, and that small packagings made them more willing to try. If there were new cabinets to co-operate with trial feeding activities, some consumers would be willing to try if they saw strange tastes, and therefore higher sales would be necessary. The price advantage of a snack shop is not “low and poor”, but rather supply chain optimization. Direct procurement from manufacturers reduces procurement costs and is naturally more price-competitive。
Changing perceptions of young consumption
It is no accident that a snack shop has emerged. As the pace of life accelerates, the consumption needs of young people gradually shift towards easy and diversified consumption. Quantifiers are able to grasp the “scattered taste” needs of young people, not only by providing rich food items, but also by reducing the cost of young people trying new snacks at affordable prices. The business model is more flexible than that of traditional traders. They usually take the form of “small packaging, small quantities” and consumers can buy individual or small quantities of snacks based on their own needs, avoiding waste as a result of whole-pack purchases. In addition, some groceries regularly introduce preferential activities such as daily discounts for members, full discounts, etc. To further attract consumers。
According to survey data, the stock of snack-related enterprises has continued to grow over the past decade, rising from 168,000 since the end of 2015, registering 222,000 enterprises throughout 2024 and reaching 10. 25 million for the first time by the end of 2024。
According to mr. Li, who had been engaged in a snack batch for more than a decade, the popularity of the groceries not only reflected a change in the perception of consumption among young people, but also had a certain impact on the traditional retail sector, increasing competition in the sector. As consumer demand continues to evolve, retail outlets can optimize their choices, introducing special features, healthy snacks and matching multiple needs. Develop their own brands based on direct price advantages. In the future, as the industry continues to escalate, sales of snack shops may become one of the popular retail patterns。
