New energy vehicles, such as tesla, biadi and peng, have almost recently opened up the pattern of price increases as a result of large price increases for raw materials such as batteries。
In the area of mobile phones, the director-general of redmi's brand, lu wei bing, also stated that the increase in the price of battery materials was “extraordinary” and called on users to value large power phones。
In general, this short sentence is also interpreted by netizens as suggesting that redmi's mobile phone would also take the opportunity to raise prices. Once someone takes the lead, our friends will follow through with a massive surge in prices..
Indeed, when the cost of raw materials rises, the manufacturer, in order to secure profits, can also shift the cost to the consumer. With a series of effects, such as the epidemic and the international situation, the problem of “hard cores” has not been alleviated, and does the price of mobile phones really increase
Official channels will not raise prices for the time being
The rise in battery prices is also due to the fact that prices of more upstream raw materials, such as nickel and lithium carbonate, have continued to rise. In the case of lithium carbonate, prices have risen rapidly from $90,000 per ton to over $500,000, starting in mid-2021, with an increase of more than 500 per cent in just six months. Such price increases could indeed be described as “extraordinary”。
The data show that the battery cost of new energy vehicles can be 30 to 40 per cent of the total. In other words, using a $200,000 new energy car, single batteries cost more than $60,000. Therefore, it is understandable that battery raw materials have risen and tens of millions of dollars have been added to the vehicle。
What about on the phone? The higher cost is for large items such as processors, cameras, screens, etc., of which batteries are relatively small. One may refer to the cost of the official replacement of batteries in the mainstream national machinery, which is usually within one or two hundred dollars and is not really large. It would not be appropriate for the manufacturer to adjust the price of the whole machine to the higher cost of the battery, at most in the range of 30 to 50 yuan。
I'm sure there won't be a cell phone store for $350. With such an adjustment, the increase in costs would be entirely within the control of the profits of the entire machine, and the manufacturer should choose to bear the cost of the increase in raw materials. Moreover, in order to counter fluctuations in the prices of raw materials, mobile phone manufacturers generally enter into long-term contracts with suppliers, the whole machine is sold at a cost that cannot be seen solely in the case of a single metaware, and the price volatility of a particular raw material is not reflected in the complete product for the time being。
It's possible
The type of machine that has been issued will not be subject to price adjustment for the time being, but mobile phone manufacturers will not always bear the pressure of rising costs, and it would be a good option to make price adjustments in the next generation. After all, it is understandable that prices will increase somewhat as a result of the overall upgrading of a range of hardware and software, such as processors, cameras, including visual design, after product overlay。
For example, the price of the 4g flagship aircraft, previously the dominant brand, was generally over $3,000, while the 5g flagship was mostly 4,000. This is also because large items, such as processors and cameras, increased significantly, and the whole machine naturally increased。
It is important to remember, however, that after a considerable period of lack of cores, which led to higher costs for raw materials, the official city of the mobile phone manufacturer and the flagship stores of the major electric power plant, while not increasing prices, were forced to choose marketing strategies such as pre-sale, buy-out and so forth because of capacity problems. As a result, third-party shops would be cheaper, and most of them would require an increase in the price of the machine。
Battery cost increases have had little effect on capacity, but third-party shop pricing is confusing, as price adjustments are normal when all kinds of wind blows. In particular, below-line shops, where the premium space is higher, are likely to start raising prices on the grounds of higher battery prices, while below-line consumers may be less sensitive to prices and often lose。
For those services directly related to batteries, relatively large price fluctuations are expected, such as battery replacement services for mobile phone manufacturers, and battery prices for electrical platforms, even rents for shared chargers. After all, these services/products, unlike mobile phone manufacturers, can be distributed over long periods of time and in large quantities, and the impact of changes in the price of battery raw materials is greater, with price adjustments naturally occurring。
Consumers can be assured
As mentioned earlier, the increase in the cost of batteries does not have a significant impact on cell phones as a whole, and what is more important to us is price fluctuations in other metaware。
For example, storage, which is the hardware most visible to ordinary consumers of all cell phone inner metrware: the same type of machine tends to provide multiple different versions of memory, which can be seen in terms of price. For example, the price of the same millimetre 12,8gb+128gb editions is $3699, 8gb+256gb editions is $3999, the other configurations are identical, and the difference of $300 is directly reflected in memory space。
In general, the cost of storage on mobile phones is usually around 30 per cent, which exceeds the screen and processor. Prior to this, the global storage market had surged as data from the west and as a result of electricity outages by samsung, combined with the impact of the korean epidemic (mainly severe damage to the samsung)。
In september last year, an increase in the price of chips was also announced, and the price of process prices below 7 nm will increase by 10 per cent. As a result, the market research agency strategy analytics also estimated a 5 per cent increase in wholesale prices for mobile phones。
This year, the united nations development programme (undp) world health organization (undp) world health organization (who) world health organization (who) and the world health organization (who) have made a difference, increasing competition in the market for medium- and high-end chips and keeping the cost of chips from increasing too much. For the time being, a large plant such as yunmi ov still has the strength to absorb cost pressures internally, with little price volatility in the short term, but for a small producer, it may have to rely on price increases to sustain its own profits。
Looking back at the years of the rise of home-grown mobile phones, it was precisely because of sufficiently attractive prices that accompanied the configuration. In recent years, the trend in the interior has been widening, with even relatively high-end flagship aircraft having to compress their own profit space, taking over the market in turn and holding on to consumers。
In particular, online platforms, even if the same type of money machine fluctuates at different platforms, are being watched dead by a wide range of internet users, because price increases in some raw materials have soared and may be irreversible for their own brand losses, so we consumers can be assured。
