Data boards for sales, shop performance, stock alerts, orders alerts, etc
Control level
Top right menu
Account setting, help centre, message notification, language/area switch
Management
Ii. Full disassembly of the backstage core functional module (necessary learner)
Focus on the eight main core modules, based on the official amazon functional positioning, which clearly distinguish between the duties of “creation” and “management”, each module speaks only of commonly used functions in small white, so that it can be accurately matched。
1 catalog (catalogue) - product information creation and variable management [official preferred entry]
Core functions:
This is the official amazon definition ** “commodity information centre”, with the core functions of “creation” and “revision”** official archives of commodities. This should be the first entry point for all new products, variations and information。
Common operation:
• add a regulation (adding commodities): create a new standard portal for uploading new products and matching existing asn。
• manage catalog lists (managing catalogues): commodity information errors specifically designed to create, merge, decompose and modify the system. Focus on newcomers: remember, "catalog first, and inventory." this is the most standardized, least error-prone path to build a new product, here at the first moment。
2 inventory (inventory) - inventory and listing status management
Core function: this is ** “inventory operations centre” and the core function is “management”** of commodities already in existence. It is not responsible for building commodity files, but it is responsible for making commodities “marketable”。
Common operation:
• manage information (managing inventory): most commonly used pages in daily operations. For viewing the quantity, price, mode of delivery (fba/fbm) of the goods being sold and compiling basic information on which listing already exists。
Send/replenish inventory (send/supplier inventory): create fba shipping plan, replenishment transfer, and deal with inventory-related logistics. The newer focus: once the new product has been created in catalog, subsequent pricing changes, re-stocking, looking at the state, all of which are operated in inventory。
3 orders (orders) - order processing and compliance centre
Core function: focus on the performance process for all orders, including viewing, shipping, refunding and dispute resolution, while demonstrating performance in relation to orders。
Core indicator of achievement (must meet): delayed issuance rate < 4 per cent, cancellation rate < 2. 5 per cent before shipment, effective tracking rate > 95 per cent, odr (order deficiency rate) < 1 per cent。
The newcomers recommended that regular daily time be used to view, process anomalies in a timely manner, maintain all indicators green light and avoid affecting account weights。
4 advertising - in-station traffic to core
Core function: manages all advertising within amazon stations, supports advertising placement, optimization, data rediscretion process, and is a key module for improving product exposure and order。
Core submodule:
:: campaign manager (advertising campaign management): creation of sp (commodity promotion), sb (brand promotion), sd (demonstration promotion)。
Reports (advertising statements): view core data such as expenses, cpc, orders, acos, etc. Newcomers suggest that the pre-period focus on automatic advertising and capture precise keywords; medium-term switching to manual advertising, with precise placement of the core word and reduction of acos。
5 reports (data statements) - data basis for operational decision-making
Core function: consolidation of all operating data of the store, support for data analysis, performance tracking, download of statements, and all operational optimization based on this modular data。
Core:
• business reports: new hands focus on the exposure, clicks, conversion rates of each asin。
• advertising reports: rewinding advertising effects。
• payments (payment reports): look at receipt details and cycles. A new focus: the need to learn business reports details on sales and traffic, which is the core data source for optimizing listing。
6 fba (fulfillment) — autonomous management of amazon logistics
Core function: specialized management of fba related logistics and warehousing details, covering warehousing plan tracking, accounting for storage costs, stock depletion / loss claims。
Key indicators:
:: length of inventory (inventory age): avoiding backlogs。
:: long-term storage fees (long-term storage fee): over six months would entail high costs. The newcomers recommended that stock health be regularly reviewed, de-sold stocks processed in a timely manner and storage costs reduced。
7 performance (performance) — account health “medical examination centre”
Core function: demonstrating the overall health of the store's accounts, concentrating on all performance indicators, record of violations, buyer feedback, which is the core control module for account security. A starter recommends that this module be opened every day to see the status of the account, giving priority to the red and yellow card warning, and to prevent the account from being restricted。
8 settings (sets) - account basic information configuration
Core function: completion of all basic information and authority configurations of the shop is the basis for opening operations, and errors in configuration affect core operations such as collection, delivery, etc. Core submodule:
• tax settings (tax setting): required for cross-border operations, to be completed accurately。
• payment settings (payment setting): binding collection accounts。
• notifications (notification settings): opening of stocks, performance, early warning of orders. The newcomers suggested that all early warning notices should be activated by completing the mapping of tax and collection information and avoiding leakage of critical information。
Okay, that's all the modules in the back of the amazon store. You learn? It may be that you are not familiar with the text alone, and you need to get more familiar with it by clicking on a single item after you register your shop。
If you have any questions, leave a message in the comment area
In the next issue, the editor will place a copy of the amazon backstage operation sop, which will take only 30 minutes a day, so that the shop can be stabilized and the newer's common pit avoided
