In the previous article, we explained in detail the basic preparation and registration process for the amazon shop, and received a lot of feedback from readers. A lot of friends have asked: "how do new players manage risks when logistics costs are so high?" and "who do they choose?"
In the middle of today's article, i will focus on the analysis of logistics strategies and operating methods, especially how to test markets with minimal cost, so that you don't turn around and start fast
Logistics master plan: maritime savings, air rescue 1. First-range logistics detail (domestic amazon warehouse)
Operational steps:
1- provide product size weights and obtain quotations in connection with a spectrum of suppliers (e. G., quadripartite, global logistics)
• inform suppliers of “cross-border logistics” and provide forwarding warehouse addresses and receipt information
3 in advance, create packages in the backstage of the amazon and obtain fba warehouse addresses and box labels。
Logistics comparison:
Fba storage costs: standard-sized commodities, for example, using united states stations
️ logistics crash record: last year i sent a bunch of headphones to the u. S. Because i did not declare battery information in advance and was detained by u. S. Customs for 14 days, not only to pay extra filing charges, but also to miss the black five sale, at a loss of nearly $20,000! Now i'm going to confirm in advance that this product belongs to a special category. What documents need to be prepared in advance
Logistics cost control techniques
Delivery by container: multiple skus combine one shipment, resulting in 30 per cent savings in logistics costs
Avoiding the boom season: september-november was the peak of logistics, with 30-50 per cent price increases and recommended for pre-positioning
Selection of appropriate size packaging: reducing space waste and weight costs
Freight forwarding: at least 3 freight forwardings usually save 10-15 per cent
Fba and fbm models are detailed: new hands must read 1. What is fbm? Why is it for new hands
Fbm definition:
Fulfilled by mercant (seller's own delivery): the product is stored in your own warehouse or in a third-party warehouse, where the order is placed by you to deliver to the buyer。
Fbm's five strengths:
1 very low start-up cost: no fba storage charge, starting with 10-20 small batch tests
2. Flexible stockpile management: constant adjustment of prices and stocks without fear of long-term storage charges
3 avoid fba restrictions: new seller fba stock limits of about 200-500 items, which fbm does not have
4 ️⃣ fast-test product: new product can be tested for market response by fbm first to confirm sales and then switch to fba
5 reduced return risk: return directly to your designated address under fbm mode, avoiding high fba return processing costs
Fbm step:
1 united states warehouse partner found: recommended storage services for professional cross-border electricians such as shipbob and deliver business
2 = small shipments to united states warehouses: initial recommendations for 20-30 test products
3 ️⃣ select fbm mode on the backstage of amazon: when creating listing, choose "i'm going to send this commodity myself"
4 rational distribution times: typically 3-5 working days to ensure that logistics partners are able to achieve
Fbm note:
2. Fba versus fbm: each with 3. Fba and fbm strategies: the path to sound growth
Phase i: fbm test period (1-2 months)
Phase ii: fba transition (3-4 months)
Phase iii: sizing phase (four months later)
My fbm success story: i first tested five products in the fbm model, and sent only 20 to american warehouses each. Two of these products performed well (3-5 items on a daily basis) and were subsequently converted to bulk deliveries in the fba model. It saved me at least $15,000 in test costs
Outreach strategy: small budget pushes traffic 1. Advertising three steps
1auto-advertising measurement (1 - 2 weeks after loading):
2. Manually accurate advertising (weeks 3-4):
3 promotional activities (stabilization period):
2. Free diversion channels
Social media matrix:
Content marketing:
Cooperative marketing:
Real data sharing: i split my travels into bottled products, selling an average of 2-3 items a day, increasing to 5-8 items after putting them in pinterstrest, and accurate ppc advertising, which is now stable at 15-20 items a day and approximately $9,000 a month
3. Key factors in increasing conversion rates
Product page optimization:
Evaluation management:
Price policy:
This article highlights the amazon logistics strategy and the fba/fbm model selection and how to achieve effective replication with small budgets. Next, i will share a guide for new hands to the pits, answers to frequently asked questions and analysis of successful cases to help you move more steadily on the amazon road
