When it comes to b2c sites, it is not new to website operators, such as our usual skycats, kyoto, the united states, etc., where the b2c platforms are numerous and competitive, and how can they emerge from the same industry? Today, a small editor shares a dry product of a website operation: how should the ceo of b2c be optimized。
The basic process of making a b2c site is as follows: site positioning — registration domain names, buying space — site structure sketches — website content preparation — selection of programming sites (by writing or searching for templates) — web content fill — seo layout in seo station — web lines — submission search engine — site outreach outside the site — consideration of a fee — day-to-day operation of the website. Overall, b2c site optimization is divided into three steps: one, preparation; two, in-site optimization; and three, off-site outreach
I. Preparation period for seo optimization:
It's not hard to build a station for a b2c to be complete. Making a valuable station is harder. And all we have to do is create a valuable website. For example, for a web site in the category of project consultancy. What should be done during the preparation period
1. Website location
The head of the larger project consultancy has been set, but what is the core keyword of the project consulting website, so we need to understand the business and then expand it. How to find the core word (with flow and transformation), we searched in 100 degrees, when there was a larger chinese project network and skynet. Select three to five colleagues to analyze their three elements (title, keyword, description) and then identify our own website, tdk。
2 rich. For this site to flow from 100 degrees, it will require 100 degrees of access. If there is a web page, it must have content. Where the content comes from, this is mostly something of a pseudo-original origin, which must be modified to ensure that it is never used directly; if there are examples of cases where a professional person can write it, the originality of a content is guaranteed。
3 the construction of the website framework, the posting of articles within the website, and the need for seos are technical. As long as you tell the technology what you're doing, you can usually do it。
Ii. Seo optimization station
1. Content update: do not go all at once, a little more for the first time, followed by three months of uploading, on average, 10 or 20 stories a day。
2. Rich inner chains
The content of the website is linked. Includes articles with a chain and relevant recommended links on the page. This is the early part of our article, one by one, and then, of course, we have a recommended product, and the technology is able to tie the content together。
3. User experience
This relates mainly to the speed at which the website is opened and the beauty, credibility and availability of the site as a whole. Of course, our company can do millions of traffic, and our technological capabilities can。
Iii. Seo optimization out-site promotion
Out-of-site outreach mainly involves search engine dialogue and advertising. The more you do, the more you lose。
1. The search engine dialogue, which is not a big deal, is the submission of the main search engines to him. Then we'll open 100-degree station chief validation, 100-degree analysis tools, etc。
Advertising: outreach outside the main b2b platforms, forums, blogs, new media will be available as soon as the media register the site. It doesn't say a domain name. The second is to bid. Everyone knows that。
Seo optimization summary: the website was first done with seo, but the maintenance was sufficient. As for traffic data analysis, seo impact analysis is also done by seo. In general, it is important to take into account the strategic, scope, structure, framework and performance layers of the website, and to use the technology of seo, your website will be better。
