Brand image creation
The brand is not just a logo or a name, but a user's perception of you. What's your brand idea? Is it high-end, practical or value for money? How's the visual? These determine how your site is presented in colour, font and content。
Competition analysis
Find independent stations similar to your business to see their strengths and weaknesses. Analyse their design, product pages, seo optimization, advertising strategies, drawing on good examples, while avoiding their pits。
Ii. Choosing a construction approach
There are three main ways to build a site: the saas site platform, the open source station and the autonomous custom development. The choice of the appropriate modality depends on budget, technical capacity and operational requirements。
Saas station
Saas platforms such as shopify, ueeshop have the advantage of being quick, simple to maintain, full of plugs, and the disadvantage of having limited functionality and having to pay. If your skills are limited and you want to go online fast, saas is a good option。
[2] open source station (suitable for technical teams)
Open source programmes such as wordpress + woocommerce, magento, opencart are highly flexible and cost-effective (servers and domain names only), but require some technical support and are suitable for teams with development resources。
[3] custom development (fit for brand enterprises)
If you need functions that are completely independent and individualized, such as unique interactive designs, special payment logic, you need development team customization. However, it is costly and long-term and suitable for large enterprises with adequate budgets。
Iii. Registered domain names and selection of hosts
A good domain name and a stable server are the basis for the success of the independent station。
Organisation
Domain names should be short and easy to remember, preferably with brand key words such as brandname. Com. Try to avoid using numbers and special symbols, suffix preferred . Com, which could be considered if the european market is dominated。
Server selection
The geographic location of the server will affect the speed at which the site is opened and it is recommended that the data centre closest to the target market be selected。
Server configuration proposal: at least 2gb memory + ssd storage + cdn support to ensure that load speed is not less than 2 seconds。
Design and layout
Design and layout are the most visible components of an independent station, directly affecting the first impressions and purchasing decisions of users, and a good website design that is not only beautiful but, more importantly, consistent with user habits and increases conversion rates. So, how do we design the website and page layout in the process of building independent stations
Template selection
Whether you use saas to build a platform, open a station or custom development, the first step is to select the appropriate template or design style。
Select the core elements of the template:
Simplicity and clarity: do not stack complex animations and fancy designs to ensure that users can easily find the products and information they want。
Brand matching: the style of the template needs to be consistent with your brand, for example, with high-end products suited to a condensed fashion and handmade products likely to be better suited to warm natural winds。
Mobile end optimization: more than 70% of users access the website via mobile phones, so you also need to make sure that your template is a responsive design that is perfectly displayed both at the pc end and at the mobile end。
Easy to navigate: the menu layer is not too complicated, and it is suggested to use the logic of the first page > classification page > product details page to reduce the number of steps taken by users to find a product。
If you choose to customize development, it is recommended that the design of the website be based on the industry's top brand, followed by the front-end development。
[2] build core pages
A successful independent electrician station, not just a product presentation, needs a complete page system to enhance user trust and convert, as detailed in several core pages:
First page: the first page that users see when they enter the site must highlight core values, stimulate user interest and quickly guide them to the purchase path. So you need to make sure that the navigation column is clear, and you need to make sure that the front page is clear, instead of using some high-ups, but you can't figure it out. In addition, you can add sections on user evaluation, media coverage, brand cooperation and so forth to enhance trust。
About us: users may look at your brand background before deciding whether to buy, and about our page is about building a sense of trust and trust in your brand。
The content of our page usually includes brand stories (telling the background, ideas, visions, etc.), team presentations (recommended to add real photographs of the founders and team members), social responsibility (if there is a public good or an environmental project, it can be mentioned here to enhance the sense of goodwill)。
Product page: product detail page is a key page for whether or not the user is on the list, and a good product page design can significantly increase conversion rates. For graphics, it would be preferable to have a high level of clarity + multiple angles, with video added, while for product description, the fab law could be used (characterization + advantage + benefit)。
In addition, user evaluation, faq block, is an integral part of the product page. Demonstrating real user evaluations, preferably with pictures or videos, can enhance consumer trust. The faq block would require the addition of a number of common questions, including recommendations on size size, logistics time, a return-for-cargo policy, etc., in advance of questions that might arise from users, which would improve communication efficiency。
Shopping carts & closing pages: these two large sections need to be kept as simple as possible as possible, as long as the closing process is too long to lead to higher abandonment rates. In addition, you will need additional information such as freight charges, expected delivery times, etc., to avoid users abandoning purchases at the end because of additional costs。
V. Optimizing website performance and seo layout
Accelerating web load: you can boost load speed by compressing pictures, using cdn acceleration, streamlining codes (reduced js and css redundancy)。
Seo optimization: naturally embedding keywords in titles, descriptions, urls, and regularly publishing blog articles of value to users. In addition, extra links can be accessed through social media, industry websites and increased weight。
Vi: integrated payments and logistics
[1] payment mode: you need to match the appropriate payment mode according to the consumer payment habits of the target market. For example:
European and american markets: paypal, credit card (stripe)
South-east asia: grabpay, shopeepay
[2] logistics programme
(c) postal packages, large and small: freight is cheaper, usually delivered about 15 working days, with a maximum weight of 2kg for small packages, and 20-30kg for large packages, with the seller's choice of needs。
International mes: the international mes is faster and can be delivered for approximately three to seven working days, with a unit weight of not more than 30 kg. Ems transport costs are also cheaper, although prices are more volatile。
Commercial express (ups, fedex, tnt, dhl): commercial express is the fastest and can be delivered only two to four working days, although the price is more expensive and the transport of goods is more restricted。
In addition, sellers may choose to move cargo overseas in advance, thereby improving logistics efficiency and reducing logistics risks。
Vii. Testing and access
Before the site is officially online, you also need to ensure that the site is free of bugs and that user experience is fluid。
Functional testing: if it is a b2c site, then you need to test whether core functions such as shopping carts, payments, order management, etc. Are functioning properly, and if it is a b2b site, you need to ensure that registration, information boards, etc. Are running smoothly。
Cross-browser testing: testing using browsers such as google, safari, firefox to ensure regular access to the website under different browsers and devices。
Security testing: ensure that ssl certificates are correctly installed to prevent hacking or disclosure of user privacy。
Viii. Promotion and operation
After the website was built, how to get users to find you is a few of the ways in which cross-border electricians use it。
Social media marketing: branding through social media platforms such as facebook, instagram and youtube can be used to market content or to work with red people。
Advertising: google ads, facebook ads, are preferred for cross-border vendors, and placements can quickly bring traffic and orders to the website。
User interaction: create a mail marketing system to send discount messages on a regular basis, thereby increasing the repurchase rate。
Ix. Continuing optimization
It is clear that the operation of the website is not instantaneous, but requires constant optimization to ensure operational effectiveness。
Data analysis: install tools such as google analytics and facebook pixels to observe user behaviour and adjust page layout。
Regular updates: regular updates of blogs, optimization of product descriptions will keep your website active。
User feedback: continuous collection of views from users and optimization of user experience based on the views of users will improve conversion rates。
Independent station construction is a long-term process, but with these steps in hand, you can easily handle it
