The fashion ring recently has a single item with a very windy wind, not a bag, but a pair of shoes that do not appear to have a brand name, especially the red & green colour, which is very dynamic and very seasonal。
To be honest, i'm not so fluent about these two colors, but i'm really moved by the sharing
At the beginning of this year, two pairs of sneakers entered the fashion circle and became the current it project with the praise of "beautiful."。
As i said earlier, these shoes don't look like they're special, but they look better。
Dries van noten may not be easy for us to come up with a brand-linked firework, but it might still be a "recipient" presence。
Although prices are not too high for luxury goods (the net price is roughly $475, or rmb 3400), it is simply not possible to buy, especially the gold code for girls, even in a luxury town like shanghai。
Moreover, the entire brand of dries van noten can now be accessed at home only through a handshop or individual online channels. Because there are only eight self-employed stores in the world, and only one department store in the mainland was located in shanghai five years ago, but it's also not self-employed
So let's talk about this hermit brand that rejects noise and uses art as its core。
When it comes to brands, we have to mention the ones who created them. Dries van noten, a designer of the same name, was created in 1986. The designer himself graduated from the royal college of art in antwerp, the fashion design hall college, and he himself was one of the famous “antwerp six”。
The designer did the most uncompromising thing。
The three generations of tailors, whose design features were described in one sentence as having an "intransigent artistic nature" and as it has been for 39 years。
It's hard to even find a designer or brand of a similar style in the circle, who has the extraordinary ability to create the print, and we can hardly see the color of “theism” in his series. Dvds are also always centred on flowering, embroidery, plant dyeing, and are purely rigid to design。
Dries van noten himself was a faithful horticultural enthusiast, who planted hundreds of plants with his own hands in the garden, and at the fall and winter fashion show in 2019, he showed us the printing of flowers from his own garden。
The brand also features a behind-the-scenes documentary about the complete design of flowers to the printing of flowers, turning the hand-planted grass into a work full of artistic and poetic feelings, rather than being romantic。
By the way, the first women's show in the history of branding, the founders rented the ancient george v hotel in paris, prepared a large number of mattresses and pillows as cushions for visiting guests, and made them feel romantic and comfortable about a “home seating mattress.”。
See, the bones don't disappear because of the passage of time。
Last summer, it also planted romantic feathers in silk and eyebrows, making pre-eleged costumes more romantic and intoxicated, and it was difficult to find a second brand for this display。
The founder officially retired at the beginning of the year, while his creative director, julian klausner, was promoted directly through internal selection, and during seven years of his branding, he was informed by the essence of dries’ own design, which he continued in the first quarter of his tenure. Through whipping techniques and vinetail embroidery, each single item is presented with a wool shirt “to create the manuscript behind the scene”。
It's all romantic work, and it's a list of money that i personally think is good for you
(note: united states dollar symbol)
In addition to being uncompromising about design, the "sheik" character of dvd is reflected in branding of "stabilizing" business models。
It rejects advertising and does not actively expand direct-camp shops globally, as other brands do, so that it is difficult to meet the ad implantation of dries van noten in cities such as shanghai, where there is a concentration of well-known luxury goods. In its view, the “hard” search for heart fashion seems to be the greatest respect for high-level fashion。
As a matter of course, the dvd process and visibility could well open up a highly customized market, but dries himself insisted on doing fashion that was accessible only to ordinary people. There was never an early spring or a vacation series for the “rich” and there was no perfume, despite the huge profits it would bring, and he went so far as to say, “to dream, to be sure, to be dressed, to be practical”。
When most brands rely on social media to produce “seasonal rolls”, the design of the dvd targets the “ten-year closet”. For example, the best-handed half skirts have special plastics, which, after special dyeing, allow the dresser to fall naturally, so that the body advantages and the whole body's actual wear properties are well highlighted。
And after so many years of “hidden” in the circle, the fashion hermit has become more known for a pair of german training shoes that are compatible with popular pragmatism, which is its strength。
In shanghai, the market for luxury goods continues to be flooded by big-head shops and web-based red marketing, and the scarcity of dries van noten is precisely like a “disabling beauty”: no favor, no chase. It takes 39 years to make a flower, a cloth, a wrinkle, into countless distinctive and irreplaceable artistic design symbols. Maybe real luxury is never about noise。
