What's the search engine optimization
In short, seo is a way to make the website more forward in the search results of search engines like 100 degrees and google。
How does seo work
It can be understood as a cycle of continuous optimization:
Target: think about what your website is doing and who you want to attract. Search for words: analyze the words that users search for what you provide (e. G., “how a newcomer learns guitar”). Pageing: decides which page of the site will be used to match these search words (e. G., first page for branding and specific article for “new manual guitar”). Do content: create or optimize the contents of that page around these words. Internal optimization: fine-tuning the details of the page itself, such as title, picture, text (detailed below). External optimization: other good websites on the internet “recommended” your website by posting content on other websites, accessing links, etc. See for effect: see if your keyword ranking and website traffic are up. Re-engineering: re-profiling the process by going back to optimizing the content or doing more external work. Three main seo technologies
You can imagine your website as an entity store, and these three technologies correspond to each other:
Page seo: you have full control of the internal things on the website. What to do: write the title and profile of each page; optimize the picture; keep the article original, clear and use the subheading; set up links within the website; ensure that the website is structured so that the search engine can browse smoothly. Purpose: to make your website easily accessible to search engines and users. Off-site seo (out-store publicity and reputation): promotion for your own website on other websites. To do what: publish articles on other relevant websites and leave links to your website; find expired links to other websites and replace them with links to your website; answer questions and quote your website in a question and answer community (if known). Purpose: to link other high-quality websites to your website, which can be viewed as “voting” or “recommended” by the search engine, thereby enhancing the authority and ranking of your website. Technology seo (the foundation and infrastructure of the shop): ensure that your website is free of technical problems and allows easy access to the search engine. What to do: ensure that the website is loaded at a fast pace; ensure that mobile phones are available for regular viewing; ensure that the search engine is able to access all pages successfully; submit site maps; and check and repair wrong pages. Purpose: clean up all the technical barriers to the search engine when it comes to reading on your website. White hat seo and black hat seo
These are two completely different approaches:
You should always choose white hat seo。
What's the seo case
It's just that when you write a web article, you have to make people feel useful, and you have to naturally include the search keywords, so that the search engine can understand what the article is about, and you can recommend it when you search. It is concerned about how the article itself is written。
Ps: each industry has a larger number of keywords, and here we can use the ai tool to write a mass of key words that fit seo's optimization. The most popular ai tools are 147 seos, watermelon ais, good resources seos and cosmos seos, which can detect not only seo articles but also geo optimizations。
How does the search engine work? Capture: the search engine sends a reptile program that automatically views and collects web information like a spider. Index: disaggregate the captured web-page information into a large “library” (index library). Process queries: when users search, the search engine search quickly in the library. Sorting and presentation: the most relevant and high-quality pages are judged by a series of rules (calculations) and the results are listed sequentially for users。
A few important google algorithm updates:
What's a mobile seo
It's about perfecting your website so that it can be viewed quickly, easily and beautifully on a cell phone or tablet. Because there's a lot of people searching for them now, it's very important. If your website has a bad experience on the phone, the ranking will be compromised。
Advantages and disadvantages of common misunderstandings (question and answer) about seo
Advantages:
Disadvantages:
Summary
The seo is a long-term, systematic marketing method for obtaining free traffic by optimizing the site itself (page + technology) and promoting it externally (outside the site) by ranking it higher in the nature of search engine results. At the core is adherence to rules (white hats) that provide users with truly valuable content。
